SITUATION ZYTO introduced a mobile app that aids their customers in self-improvement by expanding their perceptions about personal issues. To experience the benefit, the user must complete a sequence of steps in the app: Firstly, The user speaks into the phone about a specific topic. Secondly, The app analyzes frequencies in the user’s voice using… Read More »
SITUATION Like everyone else, patients are also adopting mobile for their daily activities. UHG innovation team wanted to leverage that trend to help patients find cheaper alternative medicine for a prescribed drug and motivate medical adherence. Before investing in a full-scale solution, they have built a Minimum Viable Product (MVP) app on iOS and Android… Read More »
SITUATION Panini is a well-known sports collectibles brand with its products being offered digitally and in-store. One of their businesses is Panini Direct, which sells trading cards, sports merchandise, and memorabilia on their e-commerce web portal, iOS, and Android apps. They want to boost revenue on the app with proper user engagement. Panini Direct integrated… Read More »
SITUATION Amway business leaders wanted their sales force, called Independent Business Owners or IBOs, to be trained more efficiently to learn about Amway products faster and sell more types of products. This became important because Amway invests heavily in innovation and continually creates new products.To achieve this, Amway created a digital learning platform (LMS) on… Read More »
Most companies understand customer engagement in a somewhat limited way, which prevents them from excelling at it. It is time that they revisited and refined their understanding of engagement to maximize their results. Many years ago, the great Leo Tolstoy said, “There are as many kinds of love as there are hearts.” I think it… Read More »
The dream is to get customers to do what you want. Isn’t it? Aren’t we all trying to do this ultimately? Influencing consumer behavior could be making them buy our product, register on our website or simply push the door and enter our retail store. I am sure you have asked yourself this question multiple… Read More »