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Yogesh Bhagwani
Yogesh Bhagwani February 27, 2024

Acquiring a new customer can cost you 6-7 times the cost of retaining a customer! These days, we see many businesses churning out money to acquire new customers.  We must remember how important it is to retain what we already have, our beloved paying and loyal customers. In this blog, we will discover how building… Read More »

Ankita Malhotra
Ankita Malhotra January 30, 2024

In today’s business world, it’s not just about getting customers initially; it’s about making sure they stick around. To make this happen, smart marketers are using data-driven marketing to stand out in the crowd. Think of it this way: data-driven marketing lets businesses create hyper-personalized experiences for customers. Keeping customers engaged and sticking around involves… Read More »

Irov Vaul
Irov Vaul November 28, 2023

What’s every business owner’s nightmare? Losing customers. It is commonly known as customer churn or attrition in a business scenario.   Who would want to see their loyal customer base slipping away, right? But truth be told—you can’t completely escape it, no matter how many precautions you take. The real art is in minimizing it as… Read More »

Damola Layonu
Damola Layonu September 19, 2023

As businesses today face intense competition (not to mention an impending recession), they are scrambling for ways to grow and maintain revenues.  While strategies and methods differ, there is a growing consensus that a customer in hand is worth two in the bush. What this means is keeping existing customers happy and encouraging them to… Read More »

Sally Leslie
Sally Leslie August 31, 2023

There is no end to the astronomical rise of financial technology (FinTech). More businesses are starting to use it to gain a competitive advantage. According to Statista, FinTech users will continue to grow year after year. Indeed, by 2027 FinTech users are predicted to exceed seven billion.  Using FinTech can help you optimize your business… Read More »

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