Shopping cart abandonment is one of the most common problems faced by eCommerce stores. Indeed, 69% of online shoppers who add products to their carts leave before completing their orders. A high shopping cart abandonment rate can have many damaging effects on your online store: it reduces conversion rates, increases customer acquisition costs, and ultimately… Read More »
Undeniably targeted lead generation followed by lead nurturing is of utmost importance for any business. The practice brings more visibility to your brand, making it credible in the consumer market. Usually, businesses use Google Analytics to track their leads to know which channels generate the most leads. But the question is, which channels are actually… Read More »