Personalization

Imagine you’re running a café. Every day, you see a mix of regulars and new faces. To keep your business thriving, you need to understand what makes your customers...

Architaa Pandey | Jul 11, 2024

The key to captivating your mobile-first audience isn't just about firing off messages at random—it's about crafting them with precision and personal touch

Architaa Pandey | May 07, 2024

Imagine knowing precisely how your customers behave, what motivates them to purchase your product and tailoring your marketing efforts to suit their needs best

Vibhor Dubey | Apr 17, 2024

Imagine scrolling through endless apps on your phone. All of them seem okay, but none of them grab your attention. You just want something that feels made for you and understands what you need

Kaustuv Dwivedi | Apr 03, 2024

Imagine receiving a book recommendation from an online store that perfectly matches your interests, and it feels like it was handpicked by a close friend who knows your reading habits inside and out

Architaa Pandey | Mar 21, 2024

Have you ever wondered why some brands seem to understand your needs perfectly, offering exactly what you want when you want it? Or you've been amazed by how a simple online shopping experience can feel so personal

Likitha A | Feb 20, 2024

We know the age-old debate between generic and personalized messaging continues to shape how businesses connect with their audiences

Srinivas Gurram | Jan 19, 2024

These days, everyone's hopping on the online banking bandwagon. Did you know a whopping 73% of people globally are checking their accounts online every month?

Architaa Pandey | Jan 18, 2024

In the world of business strategy, two terms are often heard and sometimes confused: Customer Segmentation and Market Segmentation. While they might sound similar, each plays a unique role in the journey towards business success

Architaa Pandey | Jan 04, 2024

We are in an era, where customer attention is fleeting and competition is fierce. Businesses must find innovative ways to connect with their audiences. That’s when micro-segmentation marketing steps in, a strategy that not only promises but delivers a profound transformation in customer engagement

Architaa Pandey | Jan 02, 2024

The question "How well do you really know your customers?" has been perplexing businesses since the dawn of commerce.  But here's an interesting tidbit: according to a study by Salesforce,

Likitha A | Oct 26, 2023

We all know the famous saying, one size does not fit all. Similarly, one marketing communication can not attract all customers

Sohini Mukherjee | Aug 24, 2023