Customer Loyalty

We all know about OTT platforms, but the one that immediately sparks our interest is NETFLIX. How did NETFLIX grow from a DVD rental media to 272 billion USD now? Though people talk about their aggressive marketing strategies, they also invest a lot in retaining their customers.

Gowri Ramkumar | Jul 31, 2024

Have you ever stopped to think about why certain brands become a part of your daily life? Why do some apps draw you back...

Likitha A | Jul 03, 2024

In this engaging comic, we explore the journey of Sara Bennett, the innovative owner of Sara's Coffee House, and her successful customer loyalty program in retail. Watch as Carl Dawson from "Sips & Sweets" peeks across the street, intrigued by the continuous stream of customers entering Sara’s café

Likitha A | May 08, 2024

Have you ever wondered why some brands just click with people? What makes customers keep returning to them and choose them over many others?

Likitha A | Mar 12, 2024

Did you know that loyal customers tend to spend more money, make more frequent purchases, and are more inclined to recommend your brand to others? Indeed,

Srinivas Gurram | Sep 20, 2023

Trust and commitment are key to loyalty, whether in a relationship or a business. Businesses no longer focus on selling one product to a customer and moving on to the next

Likitha A | Apr 20, 2023

How often does it happen that even though you get attractive deals and discounts from different brands, you still return to that one brand that you trust? 

Architaa Pandey | Mar 28, 2023

eCommerce is a highly competitive space, and retaining a customer has become more difficult than ever after the pandemic. According to Kissmetrics

Likitha A | Jun 27, 2022

The banks of 2022 look very different from how they did at the turn of the century. At the same time, the customer of 2022, in their values, expectations,

Shehnaz Abdul Jabbar | May 19, 2022

The financial service industry is probably the most critical area of the country's economic system. It helps both people and organizations make, invest, and manage money

Srinivas Gurram | Apr 21, 2022

Companies have been increasing customer engagement through loyalty programs for many years now. However, statistical data shows that 40 percent of loyalty program participants quit at least one program

Kaustuv Dwivedi | Dec 21, 2021

After years of research and going back and forth, and companies spending tons of time and money to figure out the perfect tool to measure customer satisfaction and behavior,

Kaustuv Dwivedi | Oct 19, 2021