Segmentation Platform

Define your target audience group to a level of one

Create segments based on user profile attributes and app usage behavior, including custom attributes unique to your app/website. These segments can be defined with a timeframe, either static or dynamic, depending on the "from" and "to" dates.

Dynamic segments are updated in near real-time and allow for new users to join and existing users to exit based on defined rules. With Upshot.ai, easily create and manage segments that align with your specific targeting needs.

Easily upload a CSV list of registered or anonymous users directly to the Upshot.ai dashboard for added convenience. If a user in the uploaded list is not found, they will automatically be added as a new user, and additional parameters included in the upload will be appended to existing user profiles if they already exist. This seamless process ensures that your user data is updated and enriched, allowing you to leverage the most up-to-date information for your analytics and insights.

Upshot.ai allows uploading a list of users with their email IDs or phone numbers, specifically for running messaging campaigns. It's important to note that the users and information in this list do not become part of your core user data in the Upshot.ai database. Instead, they are stored separately and exclusively used for email, SMS, and WhatsApp campaigns. This ensures that your messaging campaigns are targeted and effective while maintaining the integrity and privacy of your core user data.

Create segments at every stage of user journeys in funnels with Upshot.ai for instant targeting.

Leverage Upshot.ai's advanced prediction engines to accurately identify segments of users with a high or low likelihood of churning or converting, providing valuable insights for proactive marketing and retention strategies.

Rule engine that helps you trigger campaigns in real-time

Leverage Upshot.ai's rule engine for real-time campaign triggering to promptly engage with your users based on predefined rules and conditions.

Create live rules based on user behavior attributes with Upshot.ai, such as time spent on the app or screen, user actions, aggregates, and more. This dynamic segmentation and targeting enables you to optimize your campaigns for maximum effectiveness in real-time, allowing you to make informed decisions based on user behaviors.

Create live rules based on user geo-location, enabling precise targeting of users based on their geographic location. This allows you to deliver personalized, location-specific content or campaigns, driving better results and enhancing user engagement.

Let's explore Upshot.ai's Segmentation and Rule Engine

ADVANTAGES

BENEFITS

Precise targeting: Segmentation and live rule engine allow you to create highly precise and dynamic user segments based on various attributes such as behavior, demographics, geolocation, and more. This enables you to deliver personalized and relevant campaigns to specific user segments, increasing the chances of conversion and retention.
Real-time engagement: The live rule engine enables you to trigger campaigns and engage with users in real-time based on predefined rules and conditions. This allows you to respond promptly to user behavior, actions, or changes, optimizing your marketing efforts for timely and effective engagement.
Customization and flexibility: Upshot.ai's segmentation and live rule engine provide you with the flexibility to create custom segments and rules tailored to your app or website's specific needs. This empowers you with a high level of customization and flexibility to target users based on your unique business requirements and strategies.
Better insights: Segmentation and live rule engine provide you with valuable insights into user behavior, preferences, and trends, enabling you to make data-driven decisions for your marketing strategies. This allows you to optimize your campaigns, iterate on your marketing strategies, and drive better results.
Improved user experience: By delivering personalized and relevant campaigns based on user segments and live rules, you can enhance the overall user experience. Users are more likely to engage with content or offers that are tailored to their preferences, resulting in increased user satisfaction and loyalty.
Proactive marketing: The predictive capabilities of Upshot.ai's segmentation and live rule engine allow you to identify user segments that are most or least likely to churn or convert. This enables you to take proactive measures to retain at-risk users, convert potential users, and optimize your marketing efforts for better outcomes.

Enhanced efficiency and effectiveness of marketing campaigns by delivering targeted and timely messages to relevant user segments.
Improved ROI by optimizing marketing efforts based on real-time user behavior and actions.
Enhanced competitiveness by leveraging advanced segmentation and live rule engine capabilities to stay ahead of the competition.
Increased revenue and business growth by delivering personalized campaigns to the right users at the right time, resulting in higher conversion rates.
Reduced marketing waste by targeting campaigns only to relevant user segments, avoiding unnecessary spending on irrelevant campaigns.
Improved customer retention by identifying and targeting users at risk of churn in real-time, allowing for proactive retention measures.
Enhanced customer lifetime value (CLTV) by delivering personalized campaigns to users with higher potential for conversion and retention.
Increased user engagement through relevant and timely campaigns that align with user behavior and preferences.
Improved customer satisfaction through personalized messaging and offers, resulting in increased brand loyalty.
Enhanced marketing automation by automating campaign triggers based on predefined rules, reducing manual efforts and improving operational efficiency.
Better campaign performance tracking and optimization through real-time monitoring of segment performance, allowing for timely adjustments to improve campaign outcomes.
Increased marketing agility by leveraging live rule engine to quickly adapt and respond to changing market conditions, user behavior, and campaign performance.