Turn Casual Customers into Raving Fans
Experience the most powerful User Engagement Platform for Mobile & Web
Trusted by Top Brands
Experience the most powerful User Engagement Platform for Mobile & Web
Amway created a digital learning platform for its 6 million independent business owners (sales reps) living in 100 countries and speaking 60 languages. But they weren’t completing enough courses on new products, putting their sales knowledge.
Monthly Active Users
Course Completion
ITC Mangaldeep is the No. 2 Agarbatti and No.1 Dhoop player in India. With its mission of being an enabler of devotion for individuals and families. Mangaldeep has always been part of their devotional journey through its products over the years.
Higher Content Consumption
Increase In Unique App Users
Panini is a well-known sports collectibles brand, selling trading cards, sports merchandise and memorabilia on their web portal, iOS and Android platforms. They wanted to boost revenue using proper user engagement.
YOY Increase In Revenue
Paying Users
Puma & Virat built a One8 branded mobile app on iOS and Android to boost brand engagement that Virat fans can download to access his cricket statistics, personal training videos, and exclusive content. Puma used Upshot.ai to improve brand engagement via influencer marketing, drive app usage across all its features, strong user engagement and higher user retention.
Feature Adoption
Day 7 Retention
Daily Active Users
Sony brought its iconic and #1 game show in the world, Who Wants To Be A Millionaire, onto the mobile app, providing users with a chance to feel what it’s like to be in the hot seat. They integrated the mobile app with Upshot.ai to start measuring CX.
Average Revenue Per User(ARPU)
Users Crossing 8th Question
Wasel delivery aims to be a leader in delivery services across Bahrain. To achieve this, they have built a mobile app on Android and iOS platforms allowing users to order anything and get it delivered wherever they want.Wasel used Upshot.ai to increase number of paying users and Average Revenue Per User (ARPU).
Paying Users
Total Revenue
Avg Revenue Per User
Uncover critical obstacles and opportunities in the customer journey
Explore Upshot.ai’s wide range of tools that provide you with an in-depth customer view to help you maximize product adoption, engagement, and conversions.
Capture user’s behavioral, demographic, psychographic, and transactional data from online and offline channels.
With more than 50 analytical reports and insights available on the dashboard. It also allows you to create custom reports.
Group users based on their behavior using Segmentation and Live-Rule engines that allow you to target them in real-time.
Via dynamic in-app guidance created by using images, videos, screen-tips, and splash screens to systematically and continuously onboard users.
Send Personalized & localized push/ web notifications, email, SMS, WhatsApp & In-app messages at the user’s preferred time.
Use purpose-built tools like badges, quizzes, opinion polls, mini-games, leaderboards to motivate users to visit & perform desired behavior again and again.
Understand what your users want by asking them directly using: Micro-surveys, Opinion polls, Feature ratings, Likes/Dislikes.
Categorize users based on their loyalty index and reward users with virtual currency or points using behavioral reward program.
Based on the user’s behavior and demographics, present banner ads, full-screen ads, and custom ads to promote your own products.
Using live rules engine and geo-fencing, nudge users in real-time, and trigger failure alerts to support teams.
Predict user churn and proactively interact. Make users earn points for their behavior via the behavioral reward program that will reduce users switching to the competition.
With the ability to stitch data from multiple channels and unify, use it to communicate at the preferred channel of the user.
Use the Journeys module to create automated workflows targeting specific segments with a series of nudges that motivate them to complete the journey.
As a Customer Data Platform, Upshot.ai allows product, marketing, growth & support teams to align towards their common business objective.
Nudge users in the right context, drive them to exhibit the desired behavior, motivate them with surprise rewards for doing it.
Using machine learning algorithms like LRFM, Regression, Time series, and Clustering to find user behavior patterns and use them to fine-tune campaigns.
Working with millions of mobile app users, we explored every type of engagement technique to ensure that users easily understand the products. Our state-of-the-art Gamification tool keeps users hooked to apps so they keep coming back, resulting in increased customer engagement and loyalty.
Upshot.ai serves all our marketing and customer engagement needs in one feature-rich and flexible platform. Its customized dashboard helps us understand patterns in customer behavior along with engagement and revenue KPIs. Using it we're able to create segments and engage them with impactful messages that deliver meaningful results. We've set up a unified approach across all our engagement channels - be it email, mobile push notifications, or in-app. Most importantly, the Upshot.ai customer success team has been very supportive throughout and gave us worthy suggestions to get the most value out of Upshot.ai
Head of Growth, Y K Almoayyed
Upshot.ai has been an invaluable partner for over 2 years. Their exceptional customer service, round-the-clock support, and advanced tech solutions make them reliable partners. Their open corporate culture ensures accessible communication with the team. We're thoroughly pleased with our collaboration and look forward to many more successful years together.
Product Manager, ACT Fibernet.
Upshot.ai has allowed us to manage both user engagement and analytics from a single tool. At ITC Mangaldeep, we used it to increase stickiness among our mobile app users using a mix of capabilities - custom analytics, in-app tutorials, multilingual surveys & personalized messaging. We're also quite happy with their customer success team - they are active in sending their strategic inputs for us to consider and approve.
Head of Marketing, ITC Matches and Agarbati Division
Upshot.ai has helped us to have a unified view of our customer behavior across our various apps, e-commerce and customer support. It has a very unique array of engagement actions that have allowed us to create a more personalized relationship with our customers and helped accelerate our digital revenue streams. Today, Upshot. Ai is a critical pillar of our customer experience architecture and it's one of the best technology decisions we've made.
CFO, Panini America, Inc.
Upshot.ai is a great tool. It aided in recognizing customer behavior within the app. It highlighted pain points like user retention and user drop-off which is critical to any business. More than the tool, it’s the team, the business advisor who always gave relevant and worthy suggestions to get the best out of Upshot.ai.
Head of Growth, Y K Almoayyed
Integrating Upshot.ai consists of two phases
It would take approximately 1-2 weeks of your developer time for integration.
Instantly.
If the interaction needs images, the SDK downloads the images in the background and presents them when the display condition is fulfilled (i.e. consumer reaches the right screen in the app or displays the expected behavior).
If the interaction needs videos, the SDK does not download any video, rather Upshot.ai streams the video to the consumer via its CDN. Any delay in the SDK’s display process can be configured during the integration progress.
The process of capturing end user’s behavioral, transactional and attitudinal information and passing it to Upshot.ai which in turn provides this information in the form of reports and insights.
It also includes integrating the upshot.ai nudges that will enable the business to interact back with the users.
As a one-time activity, Client and Upshot.ai teams could work together to identify the key metrics that matter for their product, then identify the events/places within the app where the required data needs to be captured.
If the app changes after initial integration i.e. app features are added/modified, the teams could consider revisiting the event capture relevant to the changes only.
Yes, Provided the client’s existing tool should have the ability to push data to Upshot.ai via an API..
You need to pass the data as dictionaries for the respective platform (More details provided in SDK documentation). Every data to upshot.ai is sent as an event which is a Key, value pair.
For mobile apps every time when you release a new feature and publish a new version to Appstore and Playstore then you need to integrate the latest additions with Upshot.ai SDK. Upshot.ai will be able to capture those new events for all users who updated their app to the latest version. For websites, you can dynamically pull data when a new feature is released.
We release an updated version of the SDK every 3 months. This release includes:
The SDK has been designed to have a negligible impact on app performance from a consumer perspective. So far the SDK has been integrated into several games, consumer apps, and websites and has not received any complaints about the SDK impacting app performance negatively.
The executable file size of your iOS binary would increase by approximately 4MB and Android by 2.5MB after integration. So, if your App is 20MB it would become approximately 24MB on iOS and 22.5MB on Android
By default, Upshot.ai SDK does not automatically capture ANY consumer PII( Personally identifiable information)
While integrating the SDK you need to use the Account ID and App ID that are available on the dashboard configured for your account. These IDs will serve as the address for the data to be stored on the Upshot.ai cloud which is hosted on AWS.
All the data that is being captured by the App and passed to the SDK will use these IDs while sending data out via APIs. All APIs use HTTPS
Each data packet is encrypted with the combination of App and Account ID along with a custom OTP generated by the SDK which is then validated by the server to avoid mid man hacking.
The data resides on Amazon AWS hosted and managed by Upshot.ai. Every client’s information is stored on a multi-tenant architecture. Clients will own their data and it will not be shared/sold to any other client or 3rd party agencies
The data on Upshot.ai servers will be retained for 5 years with 3 years of data accessible via the dashboard and 2 years of data will be archived. Post 5 years you can decide to take the old data into your systems or it will be deleted from upshot.ai permanently. If you have the mandate to maintain the data on Upshot.ai for more than 5 years then those requests will be considered and dealt separately at additional cost.
You will have the flexibility to take a dump of all the data captured so far on Upshot.ai in raw format for a one time cost depending on the size of your data.
Upshot.ai operates as a SaaS( Software as a Service) model. We engage with our clients on an annual contract. There are four components in upshot pricing and would vary based on the number of products integrated.
| COMPONENT | DETAILS | FREQUENCY |
|---|---|---|
| ONE TIME INTEGRATION | Integration of Upshot.ai into your product. Configuring the dashboard. | STANDARD PLATFORM COST |
| STANDARD PLATFORM COST | Platform cost for using the product. | Monthly fee |
| Usage cost | Based on monthly active users. There is a fee per active user | Monthly fee based on the number of monthly active users |
| Customer success operations | To execute engagement operations | Monthly fee based on the number of hours spent by the customer success team |
| MOBILE OR WEB USERS | OFFLINE USERS | COMMENTS |
|---|---|---|
| If a user visits a mobile App or Website at least once a month they become an MAU for that month. | If a user interacts with the business via an offline channel such as a store visit, contact center, etc performs at least one transaction/interaction in a month, and if that transaction/ interaction info is sent to Upshot.ai via an integration then that user becomes an MAU for that month | If a user qualifies as both a digital and offline MAU then Upshot.ai considers the user as a single MAU and will not double charge the client. |
One time integration setup includes application of customer success framework to the extent of integrating SDKs into your Mobile Apps and Website, API integration into your systems of record, Configuring and setting up your dashboard etc till the point your product goes live with Upshot.ai integrated into it.
Yes, Upshot.ai is a SAAS platform with a minimum contract period of 1 year and clients will be billed quarterly upfront. Contracts will be auto renewed after a year and can be terminated with a 30-day prior notice at any stage.
There is no limit to the number of products that can be added to the dashboard.
For Upshot.ai a product is a mobile app on iOS, Android and a Website doing the exact same thing.
For example, a company managing an e-commerce app available on iOS, Android and a website are considered as a single product. The company can also send offline interactions such as store visits, call center interactions, etc to upshot.ai which is considered under the same product.
Sure, If you want to try the product for a few months before being charged. You can sign a contract for 15 months where the first three months will be free and the billing starts from the 4th month. If you do not like the product you can cancel the subscription with a 30-day notice anytime.
Yes, you can subscribe for selected features and we will be able to customize the pricing based on your selection. However if pricing is the only concern for you then we would recommend you to utilize the entire product and let us know your budget so that we can work on mutually agreeable terms.
We have a well defined QA process for product releases and updates which ensures the features that are being made available for you to use are thoroughly tested and validated.
In case of any issues or bugs that you face, we have standard SLAs for support which ensure 4 hour response on the issue reported during business hours. In case of holidays and weekends it will be the next working day.,
In case of emergencies the customer success team will always be available on Skype/ Slack channels to provide instant support.
Once you sign up with Upshot.ai a dashboard will be configured for you where you get access to all the documentation
Integrating Upshot.ai consists of two phases
Integrating Upshot.ai consists of two phases
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Talk to our Engagement Consultants at Upshot.ai today to know how we can help you achieve better business outcomes through your product.
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Competency
Digital Customer Experience