Increase in MAUs
Increase in course completion
Increase in free to paid content conversions
Implement personalized learning experiences
Incorporate interactive elements for active participation
Provide timely and constructive feedback to students through omnichannel communication
Leverage gamification techniques to motivate and engage
Analyze data to provide personalized recommendations and adaptive learning pathways
Like the flywheel inside your car, the digital flywheel for customer engagement powers your business steadily.
A five-part learner engagement strategy will help companies
In terms of their login, content consumption, and usage behavior.
By systematically and continually onboarding the learner.
Based on their behavior on the platform
Map each part of the learner engagement strategy to an Upshot.ai capability.
Strategy | Upshot.ai capabilities |
---|---|
Understand User Behavior | Behavioural Analytics
|
Drive Adoption & Feature Discovery | Systematic & Continuous Onboarding
|
Categorize Learners | AI-based Dynamic Behavioural Segmentation
|
Drive Content Consumption and Subscriptions | Contextual Omni-Channel, Personalised Messaging
|
Build Rich Learner Profiles & Product Experience | Profile Building & Voice of Customer
|
Capability | Upshot.ai | Competitors |
---|---|---|
Custom Analytics, Dashboard and Funnels | ||
Segmentation (Basic) | ||
Segmentation (Advanced) | ||
Notification (Push, Email, SMS, In-app) | ||
Basic Surveys |
The biggest challenge with older, push-based capabilities has been low user response rates. Overuse causes users to turn off notifications, harming marketing and business objectives.
Beyond notifications, clients have not been equipped with more human-friendly engagement options.
Capability | Upshot.ai | Competitors |
---|---|---|
Zero Day Contextual Campaign | ||
Gamification
| ||
Fresh Feedback
| ||
User Awareness Building
| ||
Personalized in-app ads for self & partner | ||
Build your own engagement activity |
These capabilities create a PULL factor for users using human behavior & motivational psychology techniques.
Optimise user engagement, conversions, and retention with effective In-App Messaging. Understand the difference between In-App Messages and Push...