Limitless Learning Potential with Our Immersive and Empowering EdTech Solutions

Transform your apps and websites with advanced, learner-centric features for convenient, engaging, and data-driven learning experiences.

Trusted by Top Brands
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Ecommerce

Our Results

  • 400%

    Increase in MAUs

  • 112%

    Increase in course completion

  • 20%

    Increase in free to paid content conversions

What's wrong with digital user engagement in most EdTech Platforms today?

Upshot.ai | Banking and Insurance
  • Lack of personalization

    Implement personalized learning experiences

  • Limited interactivity

    Incorporate interactive elements for active participation

  • Insufficient Feedback Mechanisms

    Provide timely and constructive feedback to students through omnichannel communication

  • Inadequate Gamification Elements

    Leverage gamification techniques to motivate and engage

  • Inadequate Data Analysis and Personalized Recommendations

    Analyze data to provide personalized recommendations and adaptive learning pathways

The Engagement Cycle: From Content Creation to Learner Conversion

Like the flywheel inside your car, the digital flywheel for customer engagement powers your business steadily.

Upshot.ai | Engagement_cycle

A 5-Step Strategy for Effective Learner Engagement

A five-part learner engagement strategy will help companies

  • Start understanding learners

    In terms of their login, content consumption, and usage behavior.

  • Drive platform adoption & feature discovery

    By systematically and continually onboarding the learner.

    • Learners don’t figure out all the features of a platform on their first visit. They need to be guided to each feature and its benefits gradually.
    • Each attempt to guide must be personalized, well-timed, contextual, and non-intrusive.
  • Categorize learners

    Based on their behavior on the platform

    • Not all learners are unique: they belong to different personas.
  • Drive platform visits, content consumption, and paid subscriptions

    • Remind, Nurture, Motivate, and Reward learners.
  • Continuously refine learner profiles and capture feedback to improve subscriptions, product experience, and content curation.

Transforming Learning Experiences with Upshot.ai

Map each part of the learner engagement strategy to an Upshot.ai capability.

StrategyUpshot.ai capabilities
Understand User Behavior
Behavioural Analytics
  • Capture the right data
  • Observe the learner’s funnel through different paths in the usage journey
  • Session length, Content consumption, retention metrics
  • Additional & transactional data
Drive Adoption & Feature Discovery
Systematic & Continuous Onboarding
  • Guide learners to each feature and explain its benefits gradually via dynamic tutorials, Screen tips, etc.
  • Guidance must be personalized, well-timed, contextual, and non-intrusive.
Categorize Learners
AI-based Dynamic Behavioural Segmentation
  • Dynamic Segmentation
  • Follow the learner across segment transitions
  • Leverage AI to uncover deep insights and find the right segments to target
Drive Content Consumption and Subscriptions
Contextual Omni-Channel, Personalised Messaging
  • SMS, Email, Mobile Push, Web Push notifications
  • Gamification[Leaderboards, Badges, Trivia]
  • Opinion polls, Ratings & Micro-surveys
  • Live rule-based instant interactions
Build Rich Learner Profiles & Product Experience
Profile Building & Voice of Customer
  • Build each learner profile and capture feedback using micro-surveys, opinion polls, etc.
  • Import profile info from external systems such as CRM tools, etc.

Upshot.ai: Offering Unmatched Capabilities

CapabilityUpshot.ai Competitors
Custom Analytics, Dashboard and Funnels
Segmentation (Basic)
Segmentation (Advanced)
Notification (Push, Email, SMS, In-app)
Basic Surveys

The biggest challenge with older, push-based capabilities has been low user response rates. Overuse causes users to turn off notifications, harming marketing and business objectives.

Beyond notifications, clients have not been equipped with more human-friendly engagement options.

CapabilityUpshot.aiCompetitors
Zero Day Contextual Campaign
Gamification
  • Opinion Polls For Progressive Profiling
  • Games of Luck (Scratch Cards, Spin The Wheel, etc.)
  • Edugames
  • Badges
  • Reward Point Engine
  • Personalized Offers
Fresh Feedback
  • Contextual in-app Micro Surveys
  • Usage triggered App & Feature Ratings
  • App Store & Play Store Ratings Control
User Awareness Building
  • Tutorials
  • Screen Tips
Personalized in-app ads for self & partner
Build your own engagement activity

These capabilities create a PULL factor for users using human behavior & motivational psychology techniques.

Guide

Guide on In-App Messaging, And How It Helps Engage And Retain Your App Users

Optimise user engagement, conversions, and retention with effective In-App Messaging. Understand the difference between In-App Messages and Push...

Related Resources

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