How Panini Leveraged Upshot.ai to Drive Product Strategy and Increase Customer Lifetime Value
Panini began as an in-store company, selling their NFL, NBA and FIFA sports cards & memorabilia in physical stores such as Wal-Mart, Target, et al.With the onset of the digital revolution, they figured out that they could create digital versions of the sports cards, thus building a new line of business as well as a...