Case Studies / How UHG Leveraged Upshot.ai to Build a Product that Their Users Wanted

CASE STUDIES

How UHG Leveraged Upshot.ai to Build a Product that Their Users Wanted

Like everyone else, patients are also adopting mobile for their daily activities. UHG innovation team wanted to leverage that trend to help patients find cheaper alternative medicine for a prescribed drug and motivate medical adherence. Before investing in a full-scale solution, they have built a Minimum Viable Product (MVP) app on iOS and Android platforms.

Results

Found the Initiative Performs Better On The IOS
The Rx Refill Feature was Found to be the Most Helpful

Challenges

Leveraging Mobile Technology

UHG's innovation team recognized an opportunity to empower patients through mobile technology. They aimed to help patients find affordable alternative medicines for prescribed drugs while promoting medical adherence.

Developing the MVP Appt

UHG built a Minimum Viable Product (MVP) app on iOS and Android to help patients find affordable alternative medicines, initially launching it to 500 users.

Achieving Key Results

The app's goals were to reduce insurance claims by improving patient medical adherence and to assist patients in finding cheaper alternative medicines for prescribed drugs.