Case Studies / How Wasel Benefitted from Upshot.ai’s Behaviour Analytics and Personalization to Drive App Adoption
How Wasel Benefitted from Upshot.ai’s Behaviour Analytics and Personalization to Drive App Adoption
Wasel delivery aims to be a leader in delivery services across Bahrain. To achieve this, they built a mobile app on Android and iOS platforms allowing users to order anything and get it delivered anywhere. Users can perform tasks such as selecting a local business, zeroing in on one or more products, paying for them.
Results
30%
30% Increase In Email Open Rate
10%
10% Boost In Session Count
2%
17.2% Increase In Average Daily Active Users
11%
11% Growth In Orders From Orderanything
Challenges
Enhancing User Engagement
The Wasel app features numerous stores and partners from which users can order, along with a unique "OrderAnything" feature that allows users to order products or services from non-listed businesses. However, it is vital that users not only order from stores and partners listed on the app but also adopt and utilize its "OrderAnything" feature.
Decline in App Engagement
The Wasel app faced a significant drop in engagement, a 10% decrease in daily active users (DAU), and a 25% decrease in app opens.
Testimonials
Upshot.ai serves all our marketing and customer engagement needs in one feature-rich and flexible platform. Its customized dashboard helps us understand patterns in customer behavior along with engagement and revenue KPIs. Using it we're able to create segments and engage them with impactful messages that deliver meaningful results. We've set up a unified approach across all our engagement channels - be it email, mobile push notifications, or in-app. Most importantly, the Upshot.ai customer success team has been very supportive throughout and gave us worthy suggestions to get the most value out of Upshot.ai
Hitinder Bawani
Head of Growth, Y K Almoayyed
