How Panini Achieved a 12x Increase in Engagement Using Upshot.ai

Panini is a well-known sports collectibles brand, selling trading cards, sports merchandise and memorabilia on their web portal, iOS and Android platforms. They wanted to boost revenue using proper user engagement.

Results

300%
300% Yoy Increment In Revenues
40%
40% Increase In ARPU
20%
20% Increase In Paying Users
12%
12% Increase In Engagement

Challenges

Increase Website Engagement

Panini aimed to boost customer interaction on their eCommerce web portal and mobile apps, focusing on reducing cart abandonment and enhancing conversion rates through personalized messages and offers.

User Experience Insights

The goal was to gain valuable insights into user interactions and preferences to optimize and enhance the customer journey.

Product Engagement Encouragement

Panini sought to drive engagement by encouraging customers to explore and purchase trading cards, sports merchandise, and memorabilia through engaging and relevant content on their digital platforms.

Testimonials

Upshot.ai has helped us to have a unified view of our customer behavior across our various apps, e-commerce and customer support. It has a very unique array of engagement actions that have allowed us to create a more personalized relationship with our customers and helped accelerate our digital revenue streams. Today, Upshot. Ai is a critical pillar of our customer experience architecture and it's one of the best technology decisions we've made.