How Did Puma Leverage Upshot.ai to Drive Feature Adoption By 44%

Puma & Virat built a One8 branded mobile app on iOS and Android to boost brand engagement that Virat fans can download to access his cricket statistics, personal training videos, and exclusive content. Puma used Upshot.ai to improve brand engagement via influencer marketing, drive app usage across all its features, strong user engagement and higher user retention.

Results

44%
44% Increase In Feature Adoption
22%
22% Increase In Mau
28%
28% Increase In Dau
38%
38% Boost In Day7 Retention

Challenges

Boosting App Feature Usage and Retention

Puma aimed to leverage the ICC Cricket World Cup 2019, a major global sporting event, to drive daily app engagement throughout the 45-day tournament.

Increasing Daily App Engagement

The goal was to make the app a daily destination for users during the World Cup, enhancing retention and feature utilization.

Testimonials

We've been able to boost fan engagement on the Virat Kohli app using Upshot.ai.lts gamification and engagement capabilities gave us a bunch of tools to get more creative. Their customer success team were our partners in this exercise and helped us in getting users to our app again & again, especially during the 2019 World Cup.