Case Studies / How Wasel Delivery Successfully Increased ARPU by 13% Using Upshot.ai’s Personalized Onboarding
How Wasel Delivery Successfully Increased ARPU by 13% Using Upshot.ai’s Personalized Onboarding
Wasel delivery aims to be a leader in delivery services across Bahrain. To achieve this, they have built a mobile app on Android and iOS platforms allowing users to order anything and get it delivered wherever they want.Wasel used Upshot.ai to increase number of paying users and Average Revenue Per User (ARPU).
Results
30%
30% Increase In Paying Users
13%
13% Increment In Average Revenue Per User (ARPU)
50%
50% Increase In Revenue
Challenges
Boosting Delivery Service Leadership
Wasel Delivery aims to lead Bahrain's delivery services by offering a versatile mobile app for Android and iOS that enables users to order anything, anywhere.
User Engagement and Conversion
Only 17% of users were converted from non-paying to paying, a pattern where paying users only ordered within the first 30 days, and no orders were placed by users who didn't order within that initial period.
Testimonials
Upshot.ai is a great tool. It aided in recognizing customer behavior within the app. It highlighted pain points like user retention and user drop-off which is critical to any business. More than the tool, it’s the team, the business advisor who always gave relevant and worthy suggestions to get the best out of Upshot.ai.
Hitinder Bawani
Head of Growth, Y K Almoayyed
