How Amway Used Upshot.ai to Increase Monthly Active Users by 400%

Amway created a digital learning platform for its 6 million independent business owners (sales reps) living in 100 countries and speaking 60 languages. But they weren’t completing enough courses on new products, putting their sales knowledge.

Results

400%
400% Increase In Monthly Active Users
112%
112% Increase In Course Completions

Challenges

Efficient Training for IBOs

Amway business leaders aimed to enhance the training process for their sales force, known as Independent Business Owners (IBOs). Amway's continuous innovation and new product development required effective training solutions.

User Engagement with the Learning Platform

Amway created a mobile and web digital learning platform (LMS) for its 3+ million IBOs in 100 countries, speaking 40 languages to address this. However, low engagement with the LMS posed a risk to sales knowledge and business outcomes.

Expanding Product Range Sales

Amway aimed to increase sales per IBO by enhancing product range knowledge and engagement.

Testimonials

Upshot.ai's advanced gamification engine enabled Amway Corporation to drive higher engagement of our sales force by incentivizing participation and completion of key activities within the site. Connected to our global learning management system, the gamification engine matches predefined behaviors performed by users within the LMS in a fun and engaging way using digital rewards. After launching the Upshot platform, we have observed steady increase in repeat visits to the site. Upshot.ai's professional services team is a joy to work with and was instrumental in working with us to design an engagement strategy that fit our business needs.