Case Studies / How ITC Mangaldeep Increased App User Engagement Using Deep Personalization
How ITC Mangaldeep Increased App User Engagement Using Deep Personalization
ITC Mangaldeep is the No. 2 Agarbatti and No.1 Dhoop player in India. With its mission of being an enabler of devotion for individuals and families. Mangaldeep has always been part of their devotional journey through its products over the years.
Results
22%
22% Higher Content Consumption
75%
75% Increase In Unique App Users
Challenges
Enhancing Brand Image
The primary objective was to enhance Mangaldeep's brand imagery by establishing integration with devotees within their devotional ecosystem. This involved empowering Mangaldeep App users to engage in devotional practices by providing them with daily puja and festive-specific content.
Concerns over User Activity
User activity, measured by Session Count, had reached a stagnant phase. The impending festive season posed a potential negative impact on in-app content consumption due to this stagnation.
Testimonials
Upshot.ai has allowed us to manage both user engagement and analytics from a single tool. At ITC Mangaldeep, we used it to increase stickiness among our mobile app users using a mix of capabilities - custom analytics, in-app tutorials, multilingual surveys & personalized messaging. We're also quite happy with their customer success team - they are active in sending their strategic inputs for us to consider and approve.
Atul Pujar
Head of Marketing, ITC Matches and Agarbati Division
