Metrics & Analytics

Managing customer interactions across multiple platforms can be overwhelming. Ever wondered if there's a better way to understand your customers' journeys from online browsing to in-store purchasing? That's where Omnichannel Analytics comes into the picture. 

Likitha A | Aug 06, 2024

Are you looking to boost your website's effectiveness but unsure where to start? Perhaps you're wondering how web analytics can drive your business forward...

Likitha A | Jun 25, 2024

Imagine launching a mobile app that you've poured your heart and soul into—meticulously crafting each feature, polishing the design, and preparing for a grand release

Architaa Pandey | Apr 16, 2024

Whenever someone talks about success in the app world, it’s easy to get caught up in the dollars and cents game, right?

Architaa Pandey | Jan 30, 2024

Have you ever wondered why some apps become a daily part of our lives while others are forgotten after the first use? What makes an app not just good, but great?

Likitha A | Jan 18, 2024

Have you ever found yourself completely engrossed in a story, so much so that the world around you seems to fade away? It's the power of storytelling

Likitha A | Jan 10, 2024

As a business owner or marketer, you understand the value of acquiring new customers. However, what many businesses often overlook is the importance of retaining those hard-won customers

Likitha A | Sep 06, 2023

Have you ever wondered how some businesses retain their customers with remarkable success while others struggle to keep them engaged? What sets these successful companies apart?

Likitha A | Aug 09, 2023

In an era marked by hyper-competition, securing new customers is no longer the sole determinant of business success. The real litmus test lies in the business’s ability to retain these customers and nurture them into loyal brand advocates

Architaa Pandey | Jun 13, 2023

SaaS businesses operate on a recurring revenue model, and customer success is an essential cog in all modern-day SaaS companies. Customer success teams work hard to build loyalty and establish brand affinity by delivering a world-class experience to users

Architaa Pandey | Mar 16, 2023

How often does it happen that you’ve been using a website or a mobile app for a long time but only come to know about a feature it had through your social circle much later?

Architaa Pandey | Jan 19, 2023

Think back to the last time you bought a new phone or a laptop. Well, if you're an Apple user, there is a good chance that you'll consider them again

Shehnaz Abdul Jabbar | Oct 25, 2022