Metrics & Analytics

Crafting Future Narratives: Storytelling Meets Data in 2024

Have you ever found yourself completely engrossed in a story, so much so that the world around you seems to fade away? It's the power of storytelling

Likitha A | Jan 10, 2024

Top 10 Customer Retention Metrics You Should Track

As a business owner or marketer, you understand the value of acquiring new customers. However, what many businesses often overlook is the importance of retaining those hard-won customers

Likitha A | Sep 06, 2023

How Data-Driven Revenue Retention Reshapes Success

Have you ever wondered how some businesses retain their customers with remarkable success while others struggle to keep them engaged? What sets these successful companies apart?

Likitha A | Aug 09, 2023

How to Boost Customer Loyalty with Analytics?

In an era marked by hyper-competition, securing new customers is no longer the sole determinant of business success. The real litmus test lies in the business’s ability to retain these customers and nurture them into loyal brand advocates

Architaa Pandey | Jun 13, 2023

Top 15 SaaS Customer Success KPIs to Track in 2023

SaaS businesses operate on a recurring revenue model, and customer success is an essential cog in all modern-day SaaS companies. Customer success teams work hard to build loyalty and establish brand affinity by delivering a world-class experience to users

Architaa Pandey | Mar 16, 2023

What is Feature Adoption and How to Measure It

How often does it happen that you’ve been using a website or a mobile app for a long time but only come to know about a feature it had through your social circle much later?

Architaa Pandey | Jan 19, 2023

How To Measure Customer Loyalty: 5 Important Metrics

Think back to the last time you bought a new phone or a laptop. Well, if you're an Apple user, there is a good chance that you'll consider them again

Shehnaz Abdul Jabbar | Oct 25, 2022

How to Measure User Engagement Metrics for Travel Apps

The travel industry is one of the most competitive, fast-paced, and dynamic industries. It continues to emerge from rough years with almost $613 billion in bookings in 2021

Likitha A | Sep 22, 2022

Key metrics to measure the health of your eCommerce business

Ecommerce is a cutthroat industry, and thanks to the pandemic, it’s only getting more competitive. As an eCommerce business owner, you might spend a lot of time working to make your eCommerce business run as smoothly as it possibly can.

Shehnaz Abdul Jabbar | Jun 16, 2022

7 Essential Customer Success KPIs to Track in Banking Apps

The banking industry is going through a radical shift, and the way we interact with banks has changed tremendously. Being a customer-centric industry,

Likitha A | Apr 19, 2022

What startups should know about DAUs and MAUs

What should startups know about DAUs and MAUs?  We have witnessed a surge in the number of startups during the COVID-19 outbreak,

Kaustuv Dwivedi | Mar 29, 2022

5 Key Mobile App Metrics to Track in 2021

Mobile app metrics tell you about your app's performance and keep you informed of the retention, engagement, conversion, and revenue generation performances

Ravi Vaka | Jan 15, 2021