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Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar May 19, 2022

The banks of 2022 look very different from how they did at the turn of the century. At the same time, the customer of 2022, in their values, expectations, and needs is also very different from twenty years ago.  From generational differences to differences in salary and role, from employed to self-employed or unemployed, banks… Read More »

Likitha A
Likitha A May 17, 2022

The SaaS industry is one of the fastest-growing industries, the annual growth rate of the SaaS industry is projected to surpass 17% in 2022. But despite its growth, most SaaS companies struggle to reach product adoption rates above 20%.  With the ever-changing landscape of technology, it can be hard to keep up with the latest… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi May 12, 2022

Imagine having the ability to see into your customers’ minds. Would you better understand what they want and how you can deliver it to be a leader in the industry? The answer is Customer Journey Mapping! Customer journey mapping is a technique to understand the journey that your customers go through before, during, and after… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar May 10, 2022

Technology has been revolutionizing every passing day, and the trends for various industries have been evolving. Meanwhile, things have changed in the banking and finance industry too.  Nowadays, almost every user has a banking or finance app on their mobile phone that they use to perform various actions on a daily basis. Given this shift,… Read More »

Srinivas Gurram
Srinivas Gurram May 5, 2022

Gamification has been a modern trend in the tech world for a few years now. According to Statista, investments in Gamification are estimated to cross the $11.94 billion market value by 2022, and the financial service sector is accelerating its adoption of digital technology to provide a better customer experience. Personal financial apps and digital… Read More »

Likitha A
Likitha A May 3, 2022

Fintech apps are revolutionizing the way people save, share and borrow money. It’s no surprise that many of us are now managing our money through a mobile app rather than a bank branch.  According to Forbes, fintech attracted $100 billion in investments. There are many benefits to using mobile apps for financial management and planning, but… Read More »

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