Today in 2022, businesses of all sizes and types are creatively utilizing mobile apps as a better way to engage their customers. And the unprecedented global pandemic has highlighted the significance of quick decision-making and market volatility adaptation for businesses. Due to the rise in smartphone usage, businesses are concentrating on mobile app engagement. According… Read More »
Are you wondering why customer retention is important? And how does customer acquisition work? I will help shed some light on the subject. But before we dive in, let’s first define what customer retention and customer acquisition are. Customer retention is the process of retaining existing customers and keeping them happy. Customer acquisition is the… Read More »
The healthcare industry evolved dramatically in the last few years. It is now accelerating like never before. Did you ever imagine getting checked, being treated, and staying fit would be possible at the ease of your fingertips? Although the pandemic has sped up healthcare digitization, there is still a huge gap in its adoption. The… Read More »
Who hasn’t ever wanted to speak to and engage with their ideal customer? We’ve all heard personalized marketing is essential in building trust and closing sales, but how does it all work when you’re doing it? Personalization is a trendy word in marketing. Companies are seeking to personalize their marketing efforts for several reasons. This… Read More »
Customer retention is vitally important when it comes to the growth of your business in terms of revenue and repeat business. Your most loyal and best customers don’t use your product or service just once. They keep coming back for more! “If your retention is poor, then nothing else matters” ~ Brian Balfour. Healthtech is… Read More »
The number of app downloads was the primary success statistic a few years ago. However, today, app stickiness plays an important role in measuring the growth of an app. Since most apps are free to download, user acquisition and stickiness have become crucial. The goal of your app’s stickiness is to capture the user’s attention… Read More »