The digital landscape has transformed so much that there are reasonably a lot of theories and strategies around what is best for customers and their experiences. But there is no one size that fits all in this case. Hence, creating a product with a customer-centric mindset will lead to a great product experience. Understanding your… Read More »
Would you recommend this company to a friend? After years of research and going back and forth, and companies spending tons of time and money to figure out the perfect tool to measure customer satisfaction and behavior, it eventually boiled down to the most critical factor, which was “Would you recommend this to a friend?’’… Read More »
In-app messaging enables you to onboard new users, explain new product features, gather feedback, and create engagement with your users. You can send in-app messages to not only those users who have opted for them as an essential communication channel but to your entire app audience. An effective in-app notification will improve the user experience,… Read More »
Upshot.ai is a new-age customer engagement and gamification platform built with the mission to help brands around the world to understand, engage, and build lasting relationships with the customers in a way that is effortless and easy. We’re impressed at what our team has accomplished with a commitment to constant evolution and passion for delivering… Read More »
User engagement. This quote perfectly describes the situation of a new app in AppStore. Extensive marketing and advertising can finally lead to an app download, but then again, what matters is how long the app can enjoy the privilege of the top 10 apps that the users can’t get rid of. So, what is the… Read More »
When the pandemic began, the usage of digital wallets surged to 83% and pundits projected the fintech industry will be worth over $10 trillion a year by 2025 (TelecomTV, 2021). The Covid-19 crisis and the social distancing norms have shifted many traditional bankers to opt for digital transactions and few companies went ahead of the… Read More »