Ever wondered how to capture the attention of a generation that grew up with a smartphone in hand and social media at their fingertips? How do you make your brand stand out to those who are quick to scroll past anything that doesn’t resonate? That’s where Gen Z marketing comes into the picture! This generation… Read More »
Nowadays, users interact with multiple communication channels, including email, WhatsApp, push notifications, in-app messages, and websites. When targeting customers with your marketing communications, it’s crucial to maintain a consistent and unified brand message across all platforms. Failing to do so can lead to confusion and a fragmented experience, making it challenging for companies and customers… Read More »
Imagine this: Over 2 billion messages are sent between people and businesses each month on Facebook Messenger alone. This staggering number highlights how conversational messaging has revolutionized customer interactions. Customers today crave instant, personalized, and meaningful engagement, and conversational messaging delivers just that. Conversational messaging isn’t just a buzzword; it’s a game-changer. Unlike traditional marketing… Read More »
Managing customer interactions across multiple platforms can be overwhelming. Ever wondered if there’s a better way to understand your customers’ journeys from online browsing to in-store purchasing? That’s where Omnichannel Analytics comes into the picture. In this blog, we’ll discuss how to execute your omnichannel analytics strategy effectively, ensuring that every touchpoint is not just… Read More »
As 2024 unfolds, the app monetization landscape is shifting dramatically, creating new pathways and possibilities for developers. As the competition intensifies, understanding and implementing innovative monetization strategies becomes crucial for those looking to capitalize on their free apps. From seamless in-app advertising to sophisticated subscription models, this blog discusses cutting-edge techniques for maximizing revenue while… Read More »
We all know about OTT platforms, but the one that immediately sparks our interest is NETFLIX. How did NETFLIX grow from a DVD rental media to 272 billion USD now? Though people talk about their aggressive marketing strategies, they also invest a lot in retaining their customers. Netflix’s approach to building customer loyalty revolves around… Read More »