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Kaustuv Dwivedi
Kaustuv Dwivedi September 29, 2023

In an age dominated by the incessant pursuit of delivering superior customer experiences, customer engagement platforms have evolved to be the magic wand for brands, and Upshot.ai is no exception. The ‘Journey Builder’ feature of Upshot.ai is ingeniously designed to enable brands to create seamless, omnichannel customer journeys that ensure consistent brand experiences across a… Read More »

Architaa Pandey
Architaa Pandey September 27, 2023

As a brand, your communication with customers is crucial for building strong relationships. While promotional messaging helps in marketing and brand awareness, transactional messaging plays a vital role in delivering important and timely information to customers.  Transactional messages are automated communications triggered by specific actions or events that customers take, such as making a purchase,… Read More »

Likitha A
Likitha A September 26, 2023

You’ve got a fantastic product ready to change the world. You’re excited, your team is excited, and now it’s time to launch. People are signing up, but something’s not quite right. They’re not sticking around, and you can’t help but wonder why. Well, you’re not alone in this struggle. Many product owners and marketers face… Read More »

Sohini Mukherjee
Sohini Mukherjee September 21, 2023

With a paradigm shift in the Indian banking landscape over the past decade, the lending ecosystem has undergone a transformative change.  The personal loan segment, in particular, has been at the forefront of this significant phenomenon. According to a Report from CARE Ratings, the personal loan segment has witnessed a robust 20.4% YoY growth in… Read More »

Srinivas Gurram
Srinivas Gurram September 20, 2023

Did you know that loyal customers tend to spend more money, make more frequent purchases, and are more inclined to recommend your brand to others? Indeed, it’s a fact: almost 75% of consumers enrolled in loyalty programs will likely increase their purchases from the partnered companies. This is precisely why loyalty marketing holds such paramount… Read More »

Damola Layonu
Damola Layonu September 19, 2023

As businesses today face intense competition (not to mention an impending recession), they are scrambling for ways to grow and maintain revenues.  While strategies and methods differ, there is a growing consensus that a customer in hand is worth two in the bush. What this means is keeping existing customers happy and encouraging them to… Read More »

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