In-app messaging is a crucial component of a strong user engagement strategy. The mechanism is at its best when it reaches users at the right place, at the right time, across all channels. It delivers contextual, personalized messaging for maximum engagement, and is a successful means of improving user engagement and product-led growth. What are… Read More »
Let’s assume that your acquisition campaigns paid off, and you got high download rates for your app. But what happens if most of these users are dormant users or the churn rate is very high? Now you will essentially think about active users and how to convert the dormant users to active users. Here’s where… Read More »
How do games engage people without even realizing them that they have been playing for hours? Many applications or product managers wonder how they can engage users so well. The answer lies in gamification! Gamification is a process of leveraging game design elements in business processes to achieve long-term retention, engagement and build habit-forming products.… Read More »
User onboarding is the first point of contact with the new user when they download your product. It is a brief walkthrough that demonstrates how to use the app to the users. The purpose of onboarding is to promote user activation and retention. User activation means users understand the app features and how to use… Read More »
Mapping a user journey provides app owners and marketers with critical insights into how to optimize the user experience and eliminate pain points throughout the app. This guide discusses how to map user journeys and some of the best practices to monitor and optimize user behavior. Firstly, let’s understand what a user journey is: A… Read More »
Customer loyalty is an idea that’s as old as business itself. Everyone knows that having loyal customers makes fundamental business sense, and everyone talks about it a lot. But a question often bothered me: how do we categorize a customer (or user) as loyal, or not? The answer is not in customer behavior alone. Some… Read More »