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Sruthi Malla
Sruthi Malla July 26, 2021

Today, most companies have ventured into the subscription economy for survival. To engage users in the right way is making huge money by amplifying the subscription rate. But to engage and to annoy are two different poles. Often companies annoy their users to the point where they opt-out or churn. So how not to be… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi July 22, 2021

There is no doubt that managing retention is the most critical aspect of a sustainable business. In many cases, customer retention is more important than customer acquisition. We have been harping that it is six to seven times more expensive to get a new customer than to retain your current ones since Day 1. And… Read More »

Sruthi Malla
Sruthi Malla July 15, 2021

Visitors looking for SaaS products are the ideal audience that visits your website or demo as part of sales or marketing efforts. SaaS is a crowded space; a single customer explores multiple SaaS companies before they finalize the deal. With low switching costs, switching to a new vendor is as simple as plug-and-play. So, how… Read More »

Sruthi Malla
Sruthi Malla July 2, 2021

It’s been a while I started working with Upshot.ai. Suppose there is one thing I admire or that makes it better compared to many of its competitors. In that case, it is how seamlessly Upshot.ai has consolidated various user engagement options as a single tool.  There are many tools in the market for sending push… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi June 23, 2021

Do you think it’s always good to have many options? In 2004, an American psychologist Barry Schwartz wrote a book called “The Paradox of Choice,” where Barry argues that eliminating consumer choices can significantly reduce anxiety for shoppers. So today, we would like to talk about product recommendations, their benefits, types of recommendations, and which… Read More »

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