Providing a great customer experience in Insurance is imperative when it comes to building successful relationships over time. It’s a key that unlocks your brand interaction with the core customers who eventually drive your business’s revenue. But unless and until you are building a mobile app or digitizing your business to be on the web,… Read More »
The insurance industry has constantly been evolving over the years. While technological advancement is transforming how people avail insurance protection, many users still prefer the face-to-face route, i.e., via insurance agents. Therefore, the experience that customers or clients have with insurance agents impacts the insurance company’s success by a great deal. But, one of the… Read More »
With Ecommerce becoming crucial for retail business leaders to drive revenue and greater customer engagement the world over, there is a massive requirement for rewards and loyalty programs for brands to stand out from their competitors and retain their loyal user base. MarketsandMarkets forecasts the global loyalty management market size to grow from USD 7.6… Read More »
Gamification is the process of using game design elements in non-game contexts. It uses a sense of rewards and achievement to encourage to take the desired action. Integration of game mechanics into an ecommerce application can boost sales and attracts larger audiences. According to Digital marketing world forum, 2019, 60% of consumers said they would… Read More »
Onboarding is the process of guiding new users to understand and experience how your product will help them achieve their goals. Then how to effectively onboard insurance users? It’s about proving to them that your app is the solution to the problem that motivated them to find you in the first place. To onboard insurance… Read More »
According to the Harvard Business Review, 73 percent of the shoppers tend to shop on more than one channel. These customers have a whooping 30 percent higher lifetime value than their single-channel counterparts. Thus Omnichannel engagement is the future of retail. Omnichannel engagement in retail has got an honest bunch of successful case studies across… Read More »