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Likitha A October 21, 2021

The digital landscape has transformed so much that there are reasonably a lot of theories and strategies around what is best for customers and their experiences. But there is no one size that fits all in this case. Hence, creating a product with a customer-centric mindset will lead to a great product experience. Understanding your… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi October 19, 2021

Would you recommend this company to a friend?  After years of research and going back and forth, and companies spending tons of time and money to figure out the perfect tool to measure customer satisfaction and behavior, it eventually boiled down to the most critical factor, which was “Would you recommend this to a friend?’’… Read More »

Sruthi Malla
Sruthi Malla October 12, 2021

In-app messaging enables you to onboard new users, explain new product features, gather feedback, and create engagement with your users. You can send in-app messages to not only those users who have opted for them as an essential communication channel but to your entire app audience. An effective in-app notification will improve the user experience,… Read More »

Sruthi Malla
Sruthi Malla October 6, 2021

User engagement. This quote perfectly describes the situation of a new app in AppStore. Extensive marketing and advertising can finally lead to an app download, but then again, what matters is how long the app can enjoy the privilege of the top 10 apps that the users can’t get rid of. So, what is the… Read More »

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