In an age dominated by the incessant pursuit of delivering superior customer experiences, customer engagement platforms have evolved to be the magic wand for brands, and Upshot.ai is no exception. The ‘Journey Builder’ feature of Upshot.ai is ingeniously designed to enable brands to create seamless, omnichannel customer journeys that ensure consistent brand experiences across a… Read More »
As a brand, your communication with customers is crucial for building strong relationships. While promotional messaging helps in marketing and brand awareness, transactional messaging plays a vital role in delivering important and timely information to customers. Transactional messages are automated communications triggered by specific actions or events that customers take, such as making a purchase,… Read More »
You’ve got a fantastic product ready to change the world. You’re excited, your team is excited, and now it’s time to launch. People are signing up, but something’s not quite right. They’re not sticking around, and you can’t help but wonder why. Well, you’re not alone in this struggle. Many product owners and marketers face… Read More »
With a paradigm shift in the Indian banking landscape over the past decade, the lending ecosystem has undergone a transformative change. The personal loan segment, in particular, has been at the forefront of this significant phenomenon. According to a Report from CARE Ratings, the personal loan segment has witnessed a robust 20.4% YoY growth in… Read More »
Did you know that loyal customers tend to spend more money, make more frequent purchases, and are more inclined to recommend your brand to others? Indeed, it’s a fact: almost 75% of consumers enrolled in loyalty programs will likely increase their purchases from the partnered companies. This is precisely why loyalty marketing holds such paramount… Read More »
As businesses today face intense competition (not to mention an impending recession), they are scrambling for ways to grow and maintain revenues. While strategies and methods differ, there is a growing consensus that a customer in hand is worth two in the bush. What this means is keeping existing customers happy and encouraging them to… Read More »