Mobile app metrics tell you about your app’s performance and keep you informed of the retention, engagement, conversion, and revenue generation performances. Even though there is an indefinite number of metrics you can track, here are the top 5 mobile app metrics that you should consider monitoring 2021 for your product success. 1. Adoption User… Read More »
In today’s app dominant market, nudging the users is crucial in several aspects. It can be helpful in improving retention, increasing revenue, boosting DAU’s, and mobile app engagement. Push notifications are highly effective in this regard and are a reliable choice for app marketers to achieve great results. With the increasing usage of push notifications,… Read More »
The Software as a Service (SaaS) market has grown considerably over the past few years and is expected to expand as more individuals and corporations become aware of SaaS’s varied range of benefits. One of the reasons why it’s evolved over the years is SaaS has been heavily focused on customer success. SaaS products drive… Read More »
The app market has become more competitive over the years and businesses are finding it challenging on how to get their app into the limelight and positioning their app in the go-to-market. Having a comprehensive app launch strategy in place is crucial for paving the way for a successful app launch and also strategically positioning… Read More »
For any business to prosper, one of the important metrics that investors look for is the break-even point, which is when an investment will start generating a positive return. That is the idea behind Customer Lifetime Value (CLV, LTC, CLTV). A lot of businesses focus on the resources that are needed to attract new customers,… Read More »
In today’s world, everything is around smartphones, primarily using mobile applications, whether it can be booking a doctor’s appointment or ordering some delicious food. Thanks to the tremendous computation power that smartphones & applications have these days. It’s quintessential to optimize the app, ultimately focusing on improving the user experience. Deep Linking is a viable… Read More »