SITUATION

Amway business leaders wanted their sales force, called Independent Business Owners or IBOs, to be trained more efficiently to learn about Amway products faster and sell more types of products. This became important because Amway invests heavily in innovation and continually creates new products.
To achieve this, Amway created a digital learning platform (LMS) on mobile and web for its 3+ million IBOs living in 100 countries and speaking 40 languages.

BUSINESS GOALS

• Easier onboarding of new members of the sales force
• Increased sales per salesperson, primarily by increasing the range of products they sell

PRODUCT GOALS

Increase digital platform adoption, leading to course completion and capture feedback to improve the product experience

CHALLENGES

Amway soon observed that the IBOs were not accessing the platform and completing enough courses, putting their sales knowledge and business results at risk.

SOLUTION

To motivate the IBOs to access the LMS platform and complete more courses regularly, Amway used Upshot.ai to gamify the learning experience by awarding badges to IBOs based on their course access and completion behavior. These badges became a visible status symbol among the IBO community and drove more of them to complete the courses.

To add an element of surprise, the Amway LMS administrators did not reveal the path to win these coveted badges. As a result, it drove the learners’ curiosity and caused a buzz among them. To further strengthen learner engagement, Amway is considering attaching a monetary value to each badge.

Additionally, the LMS product team creates and runs multilingual Web and mobile surveys using Upshot.ai and collects valuable learner feedback. They use these learnings to improve the product experience and inform the content variety and quality.

RESULTS

• 400% increase in Monthly Active Users
• 112% increase in the number of users completing courses

UPSHOT.AI FEATURES LEVERAGED

• Behavioral Tracking using Web & Mobile App Analytics
• Live rule engine to instantly award badges based on learner activity
• Multilingual badges in 40 languages
• Omni-channel Micro-surveys

Client Testimonial:

“Upshot.ai’s advanced gamification engine enabled Amway Corporation
to drive higher engagement of our sales force by incentivizing participation and completing key activities within the site. Connected to our global learning management system, the gamification engine matches predefined behaviors performed by users within the LMS in a fun and engaging way using digital rewards. After launching the Upshot platform, we have observed steady increases in repeat visits to the site. Upshot.ai’s professional services team is a joy to work with and was instrumental in working with us to design an engagement strategy that fit our business needs.”

Randy Fingleton
Manager Digital Product Delivery
Amway Global Digital Services

Also Read: Panini leverages Upshot.ai to drive product strategy and increase CLTV.

About Upshot.ai :

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve their product adoption and conversions. Fortune 1000 companies such as GE, UHG, Puma, Sony, ITC, Tenet healthcare are using Upshot.ai and observed a massive increase in product adoption YoY increment in revenues.

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