In today’s app dominant market, nudging the users is crucial in several aspects. It can be helpful in improving retention, increasing revenue, boosting DAU’s, and mobile app engagement. Push notifications are highly effective in this regard and are a reliable choice for app marketers to achieve great results. With the increasing usage of push notifications,… Read More »
The Software as a Service (SaaS) market has grown considerably over the past few years and is expected to expand as more individuals and corporations become aware of SaaS’s varied range of benefits. One of the reasons why it’s evolved over the years is SaaS has been heavily focused on customer success. SaaS products drive… Read More »
The app market has become more competitive over the years and businesses are finding it challenging on how to get their app into the limelight and positioning their app in the go-to-market. Having a comprehensive app launch strategy in place is crucial for paving the way for a successful app launch and also strategically positioning… Read More »
In-app messaging is a crucial component of a strong user engagement strategy. The mechanism is at its best when it reaches users at the right place, at the right time, across all channels. It delivers contextual, personalized messaging for maximum engagement, and is a successful means of improving user engagement and product-led growth. What are… Read More »
Customer loyalty is an idea that’s as old as business itself. Everyone knows that having loyal customers makes fundamental business sense, and everyone talks about it a lot. But a question often bothered me: how do we categorize a customer (or user) as loyal, or not? The answer is not in customer behavior alone. Some… Read More »
Traditional sales funnels are based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behaviour. Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do within Facebook is… Read More »