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Krishna Chaitanya Swarna
Krishna Chaitanya Swarna October 5, 2020

    Customer loyalty is an idea that’s as old as business itself. Everyone knows that having loyal customers makes fundamental business sense, and everyone talks about it a lot. But a question often bothered me: how do we categorize a customer (or user) as loyal, or not? The answer is not in customer behavior alone. Some… Read More »

    Abhinandan Ghosal
    Abhinandan Ghosal May 19, 2020

      Traditional sales funnels are created based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior.  Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do within Facebook… Read More »

      Varun Maheshwari
      Varun Maheshwari April 8, 2020

        The COVID-19 pandemic has got users cooped up inside their homes for the next few days. As the virus continues to spread, facilities around the world are being quarantined, and one can observe the following- Cancellation/Postponement of social gathering and prominent events like Olympics, Coachella, IPLs, etc Travel and entertainment industries are feeling the heat… Read More »

        narendra peesapati
        narendra peesapati January 11, 2019

          Executive summary Unitedhealth Group (UHG) wanted to reduce healthcare costs by helping their members make informed decisions, such as selecting a provider for a specific procedure, choosing a pharmacy, or exploring generic drug alternatives. Before investing in a full-fledged digital solution for their entire member base,they decided to build a quick prototype to validate their… Read More »

          narendra peesapati
          narendra peesapati May 6, 2016

            LIFE OF A MOBILE APP( Strategy —> Build —> Acquire —> Analyze —> Engage —> Monetize —> Retain —> Upgrade)! The Mobile App ecosystem is maturing and becoming increasingly complex, and to succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install. Approximately 50,000 new apps are launched… Read More »

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