Communication is essential to any business, especially for marketers who need to communicate with their users while delivering value. By using communication mediums, marketers can create a more vivid and engaging narrative of their product or service. This narrative helps users get a deeper understanding of the product or service and how they can derive… Read More »
It’s tempting to think of user acquisition as the most crucial statistic for evaluating mobile app success, but even high download rates aren’t worth much without active users. Brands are ready to spend a lot of money to get users, but this is just the start. The value comes from retaining and app user engagement.… Read More »
An effective user onboarding process has a lot of benefits. Like any other business strategy, user onboarding has its own set of advantages. Often business owners want every new implementation and strategy to solve a few pressing problems related to user engagement or conversion. From that perspective here are the five such business questions about… Read More »
Visitors looking for SaaS products are the ideal audience that visits your website or demo as part of sales or marketing efforts. SaaS is a crowded space; a single customer explores multiple SaaS companies before they finalize the deal. With low switching costs, switching to a new vendor is as simple as plug-and-play. So, how… Read More »
Remember the old video game called Pac-Man? The idea was to eat as many treats before getting hunted down. You also needed to be the last Pac-Man standing and to be able to achieve that, you were supposed to know your way around the maze. Most players would spend hours trying to outrun the ghosts,… Read More »
The Software as a Service (SaaS) market has grown considerably over the past few years. It is expected to expand as more individuals and corporations become aware of SaaS’s varied range of benefits. Customer success is heavily focused by SaaS these days. SaaS products drive user behavior. It contributes to a business landscape that rewards… Read More »