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Abhinandan Ghosal
Abhinandan Ghosal May 19, 2020

Traditional sales funnels are created based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior.  Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do within Facebook… Read More »

Varun Maheshwari
Varun Maheshwari April 8, 2020

The COVID-19 pandemic has got users cooped up inside their homes for the next few days. As the virus continues to spread, facilities around the world are being quarantined, and one can observe the following- Cancellation/Postponement of social gathering and prominent events like Olympics, Coachella, IPLs, etc Travel and entertainment industries are feeling the heat… Read More »

narendra peesapati
narendra peesapati January 11, 2019

Executive summary Unitedhealth Group (UHG) wanted to reduce healthcare costs by helping their members make informed decisions, such as selecting a provider for a specific procedure, choosing a pharmacy, or exploring generic drug alternatives. Before investing in a full-fledged digital solution for their entire member base,they decided to build a quick prototype to validate their… Read More »

narendra peesapati
narendra peesapati May 6, 2016

LIFE OF A MOBILE APP( Strategy —> Build —> Acquire —> Analyze —> Engage —> Monetize —> Retain —> Upgrade)! The Mobile App ecosystem is maturing and becoming increasingly complex, and to succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install. Approximately 50,000 new apps are launched… Read More »

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saloni April 25, 2016

As individuals, everyone has ideas they wish to turn into customers. With more than a million B2C applications in the mobile app stores, we know individuals have invested in their ideas to transform them into overwhelming applications that can change the way we live. All is well until they turn their eyes to their analytical… Read More »

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