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Sruthi Malla
Sruthi Malla October 6, 2021

User engagement. This quote perfectly describes the situation of a new app in AppStore. Extensive marketing and advertising can finally lead to an app download, but then again, what matters is how long the app can enjoy the privilege of the top 10 apps that the users can’t get rid of. So, what is the… Read More »

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Vanshita Agarwal September 9, 2021

It’s tempting to think of user acquisition as the most crucial statistic for evaluating mobile app success, but even high download rates aren’t worth much without active users. Brands are ready to spend a lot of money to get users, but this is just the start. The value comes from retaining and engaging individuals once… Read More »

Sruthi Malla
Sruthi Malla August 30, 2021

An effective user onboarding process has a lot of benefits. Like any other business strategy, user onboarding has its own set of advantages. Often business owners want every new implementation and strategy to solve a few pressing problems related to user engagement or conversion. From that perspective here are the five such business queries that… Read More »

Sruthi Malla
Sruthi Malla August 26, 2021

80% of shoppers are more likely to buy from a company that offers personalized experiences (Epsilon). That’s a significant percentage of users, isn’t it? Personalization is all about facilitating how well brands build in-person conversations with the end-user. We often see brands asking a couple of questions while using an app for the first time,… Read More »

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Vanshita Agarwal August 17, 2021

The term gamification has come a long way since 2003 when it had a mere presence. And as we all can see, years later, gamification is everywhere.Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In other… Read More »

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