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Upshot.ai Team
Upshot.ai Team January 15, 2021

Mobile app metrics tell you about your app’s performance and keep you informed of the retention, engagement, conversion, and revenue generation performances. There is an indefinite number of metrics you can track, but here are top 5 mobile app metrics that you should consider monitoring in 2021 for your product success. Adoption User adoption includes… Read More »

Upshot.ai Team
Upshot.ai Team January 4, 2021

    In today’s app dominant market, nudging the users is crucial in several aspects. It can be helpful in improving retention, increasing revenue, boosting DAU’s, and mobile app engagement. Push notifications are highly effective in this regard and are a reliable choice for app marketers to achieve great results. With the increasing usage of push notifications,… Read More »

    Upshot.ai Team
    Upshot.ai Team December 9, 2020

      For any business to prosper, one of the important metrics that investors look for is the break-even point, which is when an investment will start generating a positive return. That is the idea behind Customer Lifetime Value (CLV, LTC, CLTV).  A lot of businesses focus on the resources that are needed to attract new customers,… Read More »

      Srishti Verma
      Srishti Verma November 19, 2020

        In-app messaging is a crucial component of a strong user engagement strategy. The mechanism is at its best when it reaches users at the right place, at the right time, across all channels. It delivers contextual, personalized messaging for maximum engagement, and is a successful means of improving user engagement and product-led growth. What are… Read More »

        Srishti Verma
        Srishti Verma September 22, 2020

          In-App Surveys Ratings Push Notifications In-App messages Tutorials Screen tips Badges Emails Minigames Leaderboards User engagement measures if users find value in your product. User engagement can be a combination of various activities, such as downloads, signup, clicks, share, and more. Often the definition of engaged users varies from product to product, but the foundation… Read More »

          Krishna Chaitanya Swarna
          Krishna Chaitanya Swarna June 22, 2020

            As a marketer, growth hacker or a product owner, you’re under tremendous pressure to hit your revenue/growth KPIs. It’s a tough job even under normal times, but under COVID-19 it can get insanely hard. In this effort, you may be turning towards a customer engagement platform to help you, if you’ve not already done so,… Read More »

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