The festive season of Christmas is not just a time of joy and celebration; it’s a golden opportunity for businesses to connect with their customers in a more meaningful way. As the holiday spirit takes over, it becomes crucial for companies to devise innovative strategies to engage their audience, capitalizing on the increased consumer enthusiasm… Read More »
The growth in D2C e-commerce has been phenomenal in the past years across the globe. In India alone, more than 800 D2C brands have emerged in a short period, with a combined revenue of $12 billion in FY22. The Indian D2C market is growing at a CAGR of 40%. As per CII, the combined revenue… Read More »
The festival of Diwali, celebrated by millions around the world, isn’t just about lighting lamps and indulging in sweets—it’s a beacon of hope, a celebration of prosperity, and a time for rekindling connections. For your business, it’s a remarkable opportunity to shine brightly in the eyes of your audience. In 2022, CAIT reported that business… Read More »
You’ve just landed in a city you’ve never visited before. It’s late, you’re tired, and all you want to do is check into your hotel and hit the hay. As you switch on your phone, a notification pops up – ‘Welcome to Marriott! Your room is ready and waiting for you. Enjoy your stay!’ Instantly,… Read More »
Halloween is more than just a spooky holiday—it’s a golden opportunity for marketers to unleash their creativity and captivate customers. With the right Halloween marketing campaigns, brands can increase awareness, boost sales, and engage customers in a way that is both thrilling and memorable. In this blog, we will explore six clever Halloween campaigns that… Read More »
The roar of the crowd, the thrill of the game, and the unity of a nation – the ICC Cricket World Cup 2023 is not just a sporting event; it’s a cultural phenomenon in India. Amidst this cricket frenzy, brands have a golden opportunity to amplify their customer engagement manifold. Leveraging the cricket mania, especially… Read More »