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Raghuram Mohan
Raghuram Mohan April 9, 2020

Corona (COVID-19) outbreak has resulted in a massive shrinking of physical or real-time interactions between people, thereby bringing challenges in doing business. Lack of interaction in the physical environment poses a hindrance to starting a business relationship or creating new blocks of business conversations with your existing customers. On the contrary, COVID-19 brings in an… Read More »

Krishna Chaitanya Swarna
Krishna Chaitanya Swarna November 22, 2018

Most companies understand customer engagement in a rather limited way which prevents them from excelling at it. It is time that they revisited and refined their understanding of engagement to maximise their results. Many years ago, the great Leo Tolstoy said, “There are as many kinds of love as there are hearts”. I think it… Read More »

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saloni June 14, 2016

Building an awesome application is one thing, engagement and retention is another. According to Appiterate “annoying notifications” is the biggest reason for users to uninstall an application. However, thinking it as a form of spam and not using it would be even bigger a disaster. Push Notification is definitely one of the most effective technique… Read More »

narendra peesapati
narendra peesapati May 6, 2016

LIFE OF A MOBILE APP( Strategy —> Build —> Acquire —> Analyze —> Engage —> Monetize —> Retain —> Upgrade)! The Mobile App ecosystem is maturing and becoming increasingly complex, and to succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install. Approximately 50,000 new apps are launched… Read More »

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