Today, most companies have ventured into the subscription economy for survival. To engage users in the right way is making huge money by amplifying the subscription rate. But to engage and to annoy are two different poles. Often companies annoy their users to the point where they opt-out or churn. So how not to be… Read More »
It’s been a while I started working with Upshot.ai. Suppose there is one thing I admire or that makes it better compared to many of its competitors. In that case, it is how seamlessly Upshot.ai has consolidated various user engagement options as a single tool. There are many tools in the market for sending push… Read More »
If you’ve been in the ecommerce business long enough, you will know the pain of one-time customers and how difficult it is to retain customers in the long run. If there is one heartbeat of a business, it’s undoubtedly the customer. For any business, the customer and their journey are vital for the survival of… Read More »
Having a website or app is pretty much similar to owning or managing a store. Your app has to be seamless in terms of experience, and from time to time, you will have to map a customer’s journey to make a sale. For SaaS companies, with churn rates as high as 10 percent, it is… Read More »
The customer or user is the key for any business in the world. It is the requirements of customers, upon which businesses are built and it’s the customer and their purchase behavior that helps businesses achieve success. In business scenarios, we often tend to exchange the words “user experience” and “customer engagement” at various levels.… Read More »
What is In-app messaging? In-app messaging is the communication users receive within the app when he or she is active on mobile or desktop. These messages support effective user onboarding, sharing relevant content at the right time, and present offers and discounts that convert faster. Difference between push notifications and in-app messages? Push notifications are… Read More »