These days every customer engagement action is a result of data-driven customer insights. Many wonder what happens behind the screens where the end-user interacts with the product/app. If you are one of those “many” wondering how data-driven customer engagement works, this blog is for you. Businesses need to know their customers ‘ interests to run… Read More »
Surveys are playing a crucial role in the process of decision making or concluding on a hypothesis. We often get to see them during the exit polls revealing media channels where results are accurately predicted for any election. Surveys indicate the pulse of the audience. The Voice Of the Customer surveys streamlined many business processes… Read More »
Traditional sales funnels are based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior. Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do on Facebook is… Read More »