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Likitha A
Likitha A August 23, 2023

Is having a great product or service enough? Have you ever wondered what your customers truly think about your product?  Are they satisfied with your services, or are there areas of improvement you must know?  The answer to these and many other essential questions is customer feedback!  Getting feedback from your customers is the only… Read More »

Architaa Pandey
Architaa Pandey August 17, 2023

In the digital age, the role of the consumer has changed drastically. No longer is the consumer just a passive recipient of messages. Today, they are active participants, making informed choices and influencing brands in unexpected ways. Enter the study of consumer behavior in marketing. This discipline is the very lifeblood of modern marketing strategies.… Read More »

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Ravi Vaka August 9, 2021

These days every customer interaction is a result of customer insights to drive engagement. Many wonder what happens behind the screens where the end-user interacts with the product/app. If you are one of those “many” wondering how data-driven customer engagement works, this blog is for you. Businesses need to know their customers ‘ interests to… Read More »

Abhinandan Ghosal
Abhinandan Ghosal May 19, 2020

Traditional sales funnels are based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior.  Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do on Facebook is… Read More »

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