A Complete Guide to Christmas Marketing: 2023 Edition
The festive season of Christmas ushers in not just warmth and cheer but also a flurry of opportunities for savvy marketers. This guide delves into the heart of Christmas marketing, where tradition meets commerce, and every jingling bell signals a chance to connect. Navigate through the significance of Christmas as a cultural phenomenon and its economic impact, translating the festive spirit into strategies that resonate with consumers and ring in sales.
A Complete Guide to Cyber Monday Marketing: 2023 Edition
Cyber Monday is not just another day; it's a golden opportunity for brands to engage with customers and skyrocket their sales figures. In this guide, we ensure that your Cyber Monday marketing is not just on point but pioneering. So, buckle up as we delve into the nitty-gritties of making the most out of Cyber Monday 2023!
A Complete Guide to Black Friday Marketing: 2023 Edition
Black Friday, is often considered the beginning of the holiday shopping season and is renowned for its massive discounts, doorbuster deals, and shopping frenzy. In this guide, we'll delve into the essence of Black Friday as a shopping mega-event and explore why product owners and marketers must seize this moment to engage their customers.
A Complete Guide to Thanksgiving Marketing: 2023 Edition
Thanksgiving isn’t just about the nostalgic aroma of pumpkin pie anymore; it's the cheerful ding of the cash register and the bustling stores, and the clicking of ‘Add to Cart’ buttons now are the hallmarks of this festival. It is a goldmine of opportunities waiting to be tapped! In this guide, we'll delve into the essence of Thanksgiving as a holiday and explore why product owners and marketers must seize this moment to engage their customers.
Shine Bright with Diwali Marketing: A Comprehensive Guide
As the festive season approaches, savvy marketers and brands are gearing up to embrace the spirit of Diwali. Diwali marketing goes beyond being just a strategy; it's a connection, a celebration, and a heartfelt message to your audience. This guide is your gateway to mastering Diwali marketing. In this guide, you'll explore the power of festive emotions, stay updated on the latest trends, uncover success stories, and discover industry-specific marketing ideas for Diwali 2023.
Segmenting for Success: A Comprehensive Guide to Customer Segmentation
Did you know 76% of customers expect companies to understand their needs and expectations. Yet, so many businesses are still casting wide nets, essentially marketing to everyone and no one at the same time. Well, you're not alone, and that's precisely why you're here. This guide aims to offer a comprehensive understanding of customer segmentation, its importance, the challenges involved, and how to employ Upshot.ai to make your segmentation process seamless and effective.
The Modern Marketer's Guide: Omnichannel Strategies for 2023
To thrive in this interconnected world where online and offline interactions merge, businesses turn to Omnichannel Marketing - The Game Changer! This guide explores the essence of omnichannel marketing, its key distinctions from multichannel strategies, and its crucial role in shaping the modern customer journey.
From Chats to Conversions: The Ultimate Guide to WhatsApp Marketing
What if we told you WhatsApp has potential beyond ordinary chats and could be your business's secret weapon to level up its marketing game in 2023? This guide takes a deep dive into the phenomenon of WhatsApp Marketing for businesses, illustrating how it’s proving to be a revolutionary shift in business communication and marketing in 2023 and beyond.
Redefining Prime Time: Engagement Strategies for OTT Success
Human attention spans are reportedly shrinking over time, and as a result, OTT platforms have emerged as a necessary solution. They give us control over what to watch, when to watch, and where to watch. This comprehensive guide aims to explore strategies and tactics that can assist you in redefining prime time on OTT platforms. Starting from understanding the OTT landscape to delving into the various stages of the user lifecycle, we will offer actionable insights to enhance your engagement strategies.
A Complete Guide to Email Marketing in 2023
With countless communication channels available now, it’s natural to wonder which one reigns supreme in marketing. Is it SMS? Push notifications? Social media? While each has its merits, one channel has proven its enduring value: Email Marketing. This guide will explore what email marketing is, offering valuable insights into the latest trends, essential metrics, diverse campaign types, and successful strategies that will empower businesses to thrive in the digital landscape of 2023.
Travel & Hospitality Push Notification Templates that Actually Work!
In a world where our smartphones are as essential as our passports, push notifications are the jet engines driving businesses forward. In this guide, we will explore the world of push notifications and their relevance in the travel and hospitality industry. We’ll also unearth the various benefits of using push notifications in your travel and hospitality app and list down some tried and tested push notification templates that you can use on your platform to boost customer engagement.
OTT Push Notification Templates that Actually Work!
As the OTT industry continues to grow and evolve, leveraging the power of push notifications will be essential for platforms to stand out and secure a slice of viewers' valuable time. Explore the potential of OTT push notifications with our comprehensive guide. Discover expert-crafted templates, strategic insights, and actionable recommendations to keep your viewers engaged and entertained.
eCommerce Push Notification Templates that Actually Work!
Dive into our comprehensive guide on eCommerce Push Notification Templates that work wonders in driving customer engagement and boosting sales. This guide contains a rich collection of data-driven and carefully crafted templates, strategic insights, and actionable recommendations, all designed to enhance your brand's online visibility, user experience, and revenue growth in today's highly competitive eCommerce landscape.
A Guide To Tracking SaaS Customer Success KPIs in 2023.
Customer success teams work hard to build loyalty and establish brand affinity by delivering a world-class experience to users. One way to gauge success for SaaS businesses is by tracking customer success KPIs. This guide will explain what customer success means for SaaS companies, why it's so important to measure, and list the top 15 customer success KPIs for 2023.
The Ultimate Guide to Feature Adoption
Are you struggling to get your users to adopt the latest features of your product? Are you frustrated by low engagement rates and lack of user retention? If so, you're not alone. Feature adoption is a common challenge faced by product managers, marketers, and developers alike. "The Ultimate Guide to Feature Adoption" is the comprehensive handbook you need to overcome this challenge and drive successful adoption of new product features. This guide is packed with actionable insights, practical tips, and proven strategies to help you increase user engagement, improve retention, and boost your product's success.
A Complete Guide to Customer Loyalty in 2023
Keeping customers loyal in a world full of endless options can feel like navigating a complex maze with no clear end. But fear not. This guide will explore what customer loyalty is all about, its importance, the right metrics to measure it, and strategies you can use to build and maintain strong customer relationships. From creating a loyalty program to implementing effective communication channels, we will cover everything you need to know to keep your customers coming back for more.
Industry-wise In-App Messaging Templates
In today's highly competitive business landscape, it's more important than ever to connect with users in a meaningful way. In-app messaging offers businesses the opportunity to do just that, regardless of the industry they operate in. In this guide, we bring to you expert-curated industry-specific messaging templates for EdTech, Finance, healthcare, travel, OTT, and many more!
FinTech Push Notification Templates that Actually Work!
The FinTech landscape is fiercely competitive, with thousands of apps being created yearly. If you want to stay ahead of the competition, keep your customers close and communicate your value effectively. It is easier said than done! Although the world of marketing is constantly changing and evolving, push notifications are still considered one of the best and most effective communication tools. In this guide, we discuss FinTech Push Notifications and their benefits. We also outline some effective FinTech push notification templates that work.
HealthTech Push Notification Templates that Actually Work!
Push notifications are an indispensable part of the digital healthcare experience as they connect the patient and the healthcare provider at every stage of the patient journey and bridge the communication gap between them. This guide discusses HealthTech push notifications and their benefits and outlines the top HealthTech push notification templates that are proven to work.
EdTech Push Notification Templates that Actually Work!
EdTech platforms continuously seek ways to engage their users and keep them returning for more. One of the most effective methods for doing so is through push notifications. This guide will cover what push notifications are, why they're a good idea for EdTech platforms, and some examples of push notification templates that actually work.
The Complete Guide to Product Adoption in 2023
Product adoption is not a one-time process but an ongoing effort and journey. Devising a product adoption strategy is paramount to ensuring users have a seamless product experience. This guide will cover everything about product adoption, from what it is, why it is essential, how it can be measured, and the best strategies to boost your product adoption in 2023.
The Ultimate Guide to Customer Retention in 2023
A 10% increase in customer retention can increase the value of a business by more than 30%. Customer retention in a business directly translates to happy customers and long-term revenue. This guide will discuss customer retention, its importance, and essential customer retention metrics to track in 2023. It also outlines actionable strategies to master customer retention in 2023 and featured brands that have polished customer retention strategies.
The Complete Guide to In-App Gamification in 2023
Developers and designers have realized the power of in-app gamification to deliver an optimal and engaging customer experience to guarantee the app’s success. This guide will unveil all you need to know about in-app gamification, how to implement it, the success stories, and the benefits of deploying a custom in-app gamification strategy in 2023.
The Future of Gamification: EdTech Edition, 2023
Gamification in EdTech aims to make learning more engaging and immersive for students and instills motivation by enhancing their competitive spirit. Gamified learning puts the student at the epicenter of the learning process and transitions them from passive to active learning. In this guide, we will highlight what EdTech gamification is, the need for it, how it can help students achieve zen-like focus, and some of the best-gamified EdTech platforms.
The Future of Gamification: Fintech Edition, 2022
The modern user is driven by the quality of experience and always seeks a better experience. Gamification is a great way to provide users with a great experience and give your brand a competitive advantage over other fintech giants. This guide covers everything from why your fintech platform needs gamification to how to implement it effectively. As a bonus, find examples of successful fintech players who have got it right.
The Future of Gamification: Enterprise Edition, 2022
Gamification is a psychology that motivates employees toward intended behavioral outcomes, learning, and problem-solving. This guide covers what Enterprise Gamification is all about, why you need it, and tips to implement it correctly to get the most out of it. As a bonus, look at how some corporate giants leveraged gamification to increase engagement and employee retention.
The Future of Gamification: Ecommerce Edition, 2022
Gamification is one element of customer engagement that you should pay attention to in your eCommerce marketing efforts. It has become a trendy way of measuring visitor engagement and driving sales. Now your question would be: Why is gamification needed in eCommerce apps, and why does it work? Read this comprehensive guide to get all your questions answered. The guide features popular gamification strategies that can help you increase sales and better engage your customers and examples of eCommerce stores that got it right.
Gamification for your Business: Tips & Secrets
In the last few years, gamification has proven to be an effective strategy for improving people’s motivation and performance. Whenever we think of a change, be it our health, learning methods, financial habits, or day-to-day activities, certain variables always stand in our way and prevent us from achieving what we want. Gamification triggers powerful and real human emotions that motivate us to finish these tasks. This guide has covered why gamification is the latest buzzword, why it works, and why it deserves a place in your business.
The Customer Experience Guide for Travel & Hospitality Apps in 2022
The Covid-19 pandemic completely changed the landscape of the travel and hospitality industry. It was one of the worst-hit industries and suffered unprecedented losses and challenges during the two years of the pandemic. Now that most of the population is vaccinated against the virus, people are looking to travel again. But travel companies will have to work hard to gain their trust completely. Customer Experience is one of the primary areas through which user trust could be rebuilt and established.
Guide to Customer Retention for Healthcare App
Healthtech is now in the fast lane as the adoption of healthcare technologies is accelerating, and there are approximately 52,000+ healthcare apps available currently. To make your healthcare app outstanding, you need to focus on delivering an exceptional experience for your users. Thus, the need to improve user engagement in healthcare is rather paramount. This guide will explain why customer retention is essential in healthcare, the key metrics to measure, and the top strategies to implement to improve retention and increase loyalty and revenue.
A Complete Guide to Mobile App Engagement
Do you know how to build a mobile app that keeps people loyal and returning for more? Or are you struggling with your mobile marketing strategies? Regardless of your stage, improving your mobile app engagement is crucial. Here are some of the most effective techniques of how Upshot.ai has helped their clients to engage their users better, motivate them to take action, and get more downloads.
A Quick Guide to App Store Optimization in 2022
Today, nearly every business relies on sales from the app store. And because of this, there has been a recent surge in interest in app store optimization (also known as ASO). What is App Store Optimization? How can your App rank better? To understand these questions, you first need to understand what ASO is. So here's our best attempt at introducing App Store Optimization with a few suggestions for improving your app.
Farmer Engagement Techniques on Agri Digital Platforms
Digital agriculture is the next frontier in farming. It uses the internet to provide farmers with real-time information about their crops and livestock, helping them make better decisions about what and when to plant. This guide will walk you through the evolution of agri-tech, the benefits & challenges of digital agriculture, and how to effectively engage farmers in your agritech platform, and the future of agri-tech.
The in-depth Guide to Behavioral Segmentation
Behavioral segmentation is an analytical tool that divides a market into distinct groups of consumers with similar needs, behaviors, and lifestyles. Segmentation allows marketers to identify which products are most likely to appeal to a given type of consumer, and it helps companies design marketing strategies for each specific group. This guide will help you understand behavioral segmentation and how it is incredibly important and valuable in your journey to build a successful product.
The Ultimate Guide to SaaS Customer Success in 2022
Customer Success is a core growth driver for any SaaS business. In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? No worries! We have created an ultimate guide that will serve as a blueprint for SaaS owners to maximize SaaS customer success in 2022.
A Short Guide to Customer Experience Optimization
Customer experience is the relationship or interaction your customers have with various customer-focused aspects of your business. Ranging from customer success, marketing content, customer support, and the sales team. Optimization is striking the right balance between what your customers expect from the business and what the business can afford and offer. It can reshape your business landscape beyond vision if done the right way.
How to Trigger Behavioral Changes In Users Using Gamification?
In the last few years, gamification has proven to be an effective strategy to improve people’s motivation and performance. In this guide, based on a webinar with Alex Jackson, a behavioural psychology and gamification expert and Krishna Chaitanya Swarna, Head of Customer Success at Upshot.ai, entails how you can leverage gamification to trigger behavioural changes in users and overcome your product challenges to build a successful business.
The Ultimate Guide to Customer Feedback Survey
Getting feedback from your customers is the only surefire way to know what they’re thinking and feeling, what they want, what they like and dislike, and how you can deliver the solutions they desire. In this guide, we have covered the ins and outs of feedback survey programs and how you can turn them into a reliable source of insightful customer information.
A Quick Guide to eCommerce Gamification
Ecommerce has had impressive growth over the past few years. There are currently over 2 billion e-shoppers contributing to the eCommerce industry. This vast purchasing power pushes eCommerce owners to explore new opportunities to grab the e-shopper's attention constantly. But it’s undeniable that users’ attention is shrinking more every day, and it is seriously challenging to pique their interest in any topic.
The Ultimate Guide to Customer Onboarding
In this comprehensive guide, we will clarify some key terms, explain the importance of customer onboarding, take a look at a few stellar customer onboarding examples, cover some of the customer onboarding best practices, tactics, and strategies, and finally, learn how to accurately measure and optimize your customer onboarding experience. Download now and kickstart your journey towards better customer onboarding.
Guide on In-App Messaging and how it helps to engage and retain your App users
Getting started with in-app messaging—or learning how to rebuild your existing campaign—can be an intimidating process. But a little coordination upfront can make a big difference in how users receive and respond to your messages. In this guide, you’ll learn how well-timed and well-crafted messages can act as boosters when there’s a lull in user engagement or even transform the entire user journey. You will be able to start identifying a few high-impact areas for improvement and experiment along the way. Download now and kickstart your journey towards better In-app engagement.
Guide to Retain Insurance Customers for Life
The insurance industry arguably is one of the most traditional and established sectors in the finance world. It recognizes the need for modernization in its operations and communication. While some insurers have embarked on the digital transformation journey, others are still on the fence but feel the need to incorporate digital innovation into their business to improve customer satisfaction and reducing customer churn. Know all about how you can retain insurance customers for life in this guide.
5 Effective Gamification Strategies to Make User Onboarding Fun and Effective Guide
The guide covers the top 5 effective gamification strategies to make your user onboarding experience more fun and effective. Know how you can implement these gamification strategies into user onboarding to improve user engagement and activation by a great deal.
Guide to Ecommerce Customer Engagement and Retention
Customer engagement and retention in the e-commerce business are supreme to success and should be a priority. In this guide, we'll discuss everything you need to know about customer engagement and retention, trends, KPIs, and strategies to enhance your engagement effectively.
The Ultimate Guide to User Segmentation
User segmentation plays a crucial role in delivering campaigns to the right audience and gives you the flexibility to personalize conversion messages based on user behavior, actions, location, and more. This guide enables you with segmentation fundamentals, process, and compelling strategies to segment users for better engagement. Download now and kickstart your journey towards better user segmentation.
Guide to Collect Feedback for Product Success
Millions of dollars are usually spent by companies worldwide to understand what customers think about their brands. Getting feedback from your customer and implementing the relevant recommendation is crucial for product success and goes a long way towards enhancing your business or product growth. The key is to understand customer needs and shape product roadmaps. Our pocket guide on customer feedback details just how important feedback is and the best practices to follow while asking for it.
User Onboarding Best Practices
User onboarding is the first encounter that a user experiences when he downloads your product and uses it for the first time. It is the first impression which needs to be planned wisely and analyzed for user retention and growth. The guide covers tried and tested practices that improve the user onboarding experience. These best practices helped companies to launch and optimize their million-dollar user onboarding funnels.
A Comprehensive Guide To Gamification
A coherent guide is for anyone who wants to grasp gamification and discover how it drives motivation smoothly, boosts engagement, and increases organizational impact. Our free guide will help you create an effective gamification strategy. It focuses on the psychology behind gamification, trends, use cases, and compelling game design framework for a successful gamified product.