The term gamification has come a long way since 2003 when it had a mere presence. And as we all can see, years later, gamification is everywhere.Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In other… Read More »
It’s been a while I started working with Upshot.ai. Suppose there is one thing I admire or that makes it better compared to many of its competitors. In that case, it is how seamlessly Upshot.ai has consolidated various user engagement options as a single tool. There are many tools in the market for sending push… Read More »
According to the Harvard Business Review, 73 percent of the shoppers tend to shop on more than one channel. These customers have a whooping 30 percent higher lifetime value than their single-channel counterparts. Thus Omnichannel engagement is the future of retail. Omnichannel engagement in retail has got an honest bunch of successful case studies across… Read More »
SITUATION Panini began as an in-store company, selling their NFL, NBA and FIFA sports cards & memorabilia in physical stores such as Wal-Mart, Target, et al. With the onset of the digital revolution, they figured out that they could create digital versions of the sports cards, thus building a new line of business as well… Read More »
SITUATION Panini is a well-known sports collectibles brand with its products being offered digitally and in-store. One of their businesses is Panini Direct, which sells trading cards, sports merchandise, and memorabilia on their e-commerce web portal, iOS, and Android apps. They want to boost revenue on the app with proper user engagement. Panini Direct integrated… Read More »
Most companies understand customer engagement in a somewhat limited way, which prevents them from excelling at it. It is time that they revisited and refined their understanding of engagement to maximize their results. Many years ago, the great Leo Tolstoy said, “There are as many kinds of love as there are hearts.” I think it… Read More »