Short Message Services (SMS), or simply put, text messages, have transformed the way we communicate. Can we imagine our lives without text messages? Imagine not being able to quickly connect with coworkers and friends on the go or receive timely updates or important notes. SMS has become an integral part of our personal and professional… Read More »
In the digital era that we live in today, the lines between personal and professional communication are increasingly blurred, leading to the emergence of platforms that cater to both with equal flair. WhatsApp is one such titan, conquering the world one message at a time. What if we told you that this messaging giant has… Read More »
The term gamification had come a long way since 2003, when it had a mere presence. And as we all can see, years later, gamification is everywhere. Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In… Read More »
It’s been a while since I started working with Upshot.ai. Suppose there is one thing I admire or that makes it better compared to many of its competitors. In that case, it is how seamlessly Upshot.ai has consolidated various user engagement options as a single tool. There are many tools in the market for sending… Read More »
According to the Harvard Business Review, 73 percent of shoppers tend to shop on more than one channel. These customers have a whooping 30 percent higher lifetime value than their single-channel counterparts. Thus Omnichannel engagement is the future of retail. Omnichannel engagement in retail has got an honest bunch of successful case studies across the… Read More »
SITUATION Panini began as an in-store company, selling their NFL, NBA and FIFA sports cards & memorabilia in physical stores such as Wal-Mart, Target, et al. With the onset of the digital revolution, they figured out that they could create digital versions of the sports cards, thus building a new line of business as well… Read More »