Omnichannel Marketing

Nowadays, users interact with multiple communication channels, including email, WhatsApp, push notifications, in-app messages, and websites.

Srinivas Gurram | Aug 13, 2024

Managing customer interactions across multiple platforms can be overwhelming. Ever wondered if there's a better way to understand your customers' journeys from online browsing to in-store purchasing? That's where Omnichannel Analytics comes into the picture. 

Likitha A | Aug 06, 2024

Did you know? A staggering 63% of bookings in the $1.2 trillion travel market happen online. But the real shocker? Your dream customers may not use the same digital channels for research and bookings

Srinivas Gurram | Jan 23, 2024

In today’s age, where phones are extensions of ourselves, SMS marketing has emerged as a game-changer for businesses with its ability to send instant, personalized messages directly to a customer's phone

Likitha A | Dec 14, 2023

As a brand, your communication with customers is crucial for building strong relationships. While promotional messaging helps in marketing and brand awareness,

Architaa Pandey | Sep 27, 2023

A few years ago, the landscape of customer engagement was quite different. Back then, the options for communication channels were limited

Srinivas Gurram | Sep 13, 2023

In today's digital age, businesses constantly seek ways to engage with their customers and enhance their overall experience. Two popular methods for customer engagement are push notifications and emails

Kaustuv Dwivedi | Apr 18, 2023

Gone are the days of confusing bank statements, cluttered checkbooks, and long queues. Fintech apps have bridged the gap between us and our complex finances by making money management a breeze

Likitha A | Feb 07, 2023

In the world of mobile marketing, users must be engaged in an effective yet subtle way to earn the privilege of having their app remain on a user's phone

Srinivas Gurram | Feb 02, 2023

COVID-19, as a pandemic, left the world with the worst, and it continues to do so in 2021 as well. With positive cases reported across the globe,

Ravi Vaka | May 03, 2021

According to the Harvard Business Review, 73 percent of shoppers tend to shop on more than one channel. These customers have a whooping 30 percent higher lifetime value than their single-channel counterparts

Ravi Vaka | Mar 25, 2021

Omnichannel might look like a new term, but what if I say we are experiencing it in our daily lives? Yes, with a lot of technological advancements happening around, omnichannel experiences have become an integral part of our lives

Ravi Vaka | Jan 28, 2021