Direct-to-Consumer(D2C) marketing has been on the rise for the last few years, especially during the pandemic when online purchases replaced traditional in-person purchases. A study by Statista shows that D2C sales are predicted to exceed $213 billion in the US and $80 billion in India by 2024. Due to the stiff online competition, D2C and… Read More »
Keeping customers close to your travel and hospitality apps in 2022 is the holy grail for travel marketers worldwide. It is due to increased competition and the industry being on the cusp of a new golden age. It is well-known that customer retention is easier and cheaper than customer acquisition. Over the next decade, travel… Read More »
Are you wondering why customer retention is important? And how does customer acquisition work? I will help shed some light on the subject. But before we dive in, let’s first define what customer retention and customer acquisition are. Customer retention is the process of retaining existing customers and keeping them happy. Customer acquisition is the… Read More »
The term gamification has come a long way since 2003 when it had a mere presence. And as we all can see, years later, gamification is everywhere.Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In other… Read More »
There is no doubt that managing retention is the most critical aspect of a sustainable business. In many cases, customer retention is more important than customer acquisition. We have been harping that it is six to seven times more expensive to get a new customer than to retain your current ones since Day 1. And… Read More »
“App Uninstall” is a nightmare for business owners! We are living in a world of instant gratification and high expectations. While there are plenty of opportunities to start a business, the chances of succeeding are less than 0.1%. Today if we see, an 8-year-old is building an app and pushing it to the play store.… Read More »