SITUATION Two Degrees makes meeting new people fun, and gives exclusive access to deals in the areabased on who they know. The patented technology creates new relationships for the users usinggeo-location and phone contacts.To have a successful presence in the market, Two Degrees must make sure its users are stickingto their application and finding friends… Read More »
SITUATION Puma and Virat Kohli, the Indian cricket team captain, collaborated to launch Virat’s own clothingbrand One8. It’s an exciting range of clothing with the tagline “Come Out and Play” thatencourages people of all ages to integrate play & sport into their daily life to remain fit andrelieve stress.To boost brand engagement, Puma built a… Read More »
Traditional sales funnels are created based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior. Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do within Facebook… Read More »
An organization’s DNA is the fundamental and unique traits or qualities that determine its identity and ability to execute its strategy. As more and more products are emerging in the market, the competition is also increasing. So, many companies today strive to be user-centric. But based on our experiences of helping companies with user engagement… Read More »
SITUATION Panini began as an in-store company, selling their NFL, NBA and FIFA sports cards &memorabilia in physical stores such as Wal-Mart, Target, et al.With the onset of the digital revolution, they figured out that they could create digitalversions of the sports cards, thus building a new line of business as well as a following… Read More »
Some act only when the alarm goes off, but there are a few who can pick the cue before that, and this is for those. We all know the recession is on the cards, and we will all go to offices knowing clearly that no one knows what future beholding for all of us. At… Read More »