Let’s rewind the clock a bit. When I was younger, I remember getting hooked on Subway Surfers, an undeniable titan of the mobile gaming scene. It’s an endless-runner game that had my heart racing and my fingers swiping at full speed. Fast forward to today, and Subway Surfers continues to excel in teaching us valuable… Read More »
Have you ever wondered how some businesses retain their customers with remarkable success while others struggle to keep them engaged? What sets these successful companies apart? Well, the answer is data-driven revenue retention. In today’s data-driven world, organizations have an unprecedented opportunity to harness the power of insights and make informed decisions that directly impact… Read More »
You’ve successfully acquired new customers for your business, and the initial excitement is palpable. You’ve put endless hours, hard work, and passion into attracting these users to your product. But now what? You can’t just stop there and hope for the best. This is where customer retention comes into play, and it’s equally (if not… Read More »
According to Statista, only 32 percent of users return to an app 11 times or more after downloading it. In fact, 25 percent of users abandon an app after just one use. The mobile app market is a highly competitive market where users have a plethora of choices. Hence, engaging users and successfully retaining them… Read More »
Direct-to-Consumer(D2C) marketing has been on the rise for the last few years, especially during the pandemic when online purchases replaced traditional in-person purchases. A study by Statista shows that D2C sales are predicted to exceed $213 billion in the US and $80 billion in India by 2024. Due to the stiff online competition, D2C and… Read More »
Keeping customers close to your travel and hospitality apps in 2022 is the holy grail for travel marketers worldwide. It is due to increased competition and the industry being on the cusp of a new golden age. It is well-known that customer retention is easier and cheaper than customer acquisition. Over the next decade, travel… Read More »