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Srinivas Gurram
Srinivas Gurram September 29, 2022

Direct-to-Consumer(D2C) marketing has been on the rise for the last few years, especially during the pandemic when online purchases replaced traditional in-person purchases. A study by Statista shows that D2C sales are predicted to exceed $213 billion in the US and $80 billion in India by 2024.  Due to the stiff online competition, D2C and… Read More »

Architaa Pandey
Architaa Pandey September 27, 2022

Keeping customers close to your travel and hospitality apps in 2022 is the holy grail for travel marketers worldwide. It is due to increased competition and the industry being on the cusp of a new golden age. It is well-known that customer retention is easier and cheaper than customer acquisition. Over the next decade, travel… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi August 16, 2022

Are you wondering why customer retention is important? And how does customer acquisition work? I will help shed some light on the subject. But before we dive in, let’s first define what customer retention and customer acquisition are. Customer retention is the process of retaining existing customers and keeping them happy. Customer acquisition is the… Read More »

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Ravi Vaka August 17, 2021

The term gamification has come a long way since 2003 when it had a mere presence. And as we all can see, years later, gamification is everywhere.Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In other… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi July 22, 2021

There is no doubt that managing retention is the most critical aspect of a sustainable business. In many cases, customer retention is more important than customer acquisition. We have been harping that it is six to seven times more expensive to get a new customer than to retain your current ones since Day 1. And… Read More »

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