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Upshot.ai Team
Upshot.ai Team January 15, 2021

    Mobile app metrics tell you about your app’s performance and keep you informed of the retention, engagement, conversion, and revenue generation performances. Even though there is an indefinite number of metrics you can track, here are the top 5 mobile app metrics that you should consider monitoring 2021 for your product success. 1. Adoption User… Read More »

    Upshot.ai Team
    Upshot.ai Team December 9, 2020

      For any business to prosper, one of the important metrics that investors look for is the break-even point, which is when an investment will start generating a positive return. That is the idea behind Customer Lifetime Value (CLV, LTC, CLTV).  A lot of businesses focus on the resources that are needed to attract new customers,… Read More »

      Santhosh Kalvakolanu
      Santhosh Kalvakolanu November 12, 2020

        Let’s assume that your acquisition campaigns paid off, and you got high download rates for your app. But what happens if most of these users are dormant users or the churn rate is very high? Now you will essentially think about active users and how to convert the dormant users to active users. Here’s where… Read More »

        Srishti Verma
        Srishti Verma October 22, 2020

          User onboarding is the first point of contact with the new user when they download your product. It is a brief walkthrough that demonstrates how to use the app to the users.  The purpose of user-onboarding is to promote user activation and retention. User activation means users understand the app features and how to use… Read More »

          Srishti Verma
          Srishti Verma October 14, 2020

            Mapping a user journey provides app owners and marketers with critical insights into how to optimize the user experience and eliminate pain points throughout the app. Therefore, this guide discusses how to map user journeys and some of the best practices to monitor and optimize user behaviour. Firstly, let’s understand what a user journey is:… Read More »

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            Sruthi Malla September 22, 2020

              In-App Surveys Ratings Push Notifications In-App messages Tutorials Screen tips Badges Emails Minigames Leaderboards User engagement measures if users find value in your product. User engagement can be a combination of various activities, such as downloads, signup, clicks, share, and more. Often the definition of engaged users varies from product to product, but the foundation… Read More »

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