Traditional sales funnels are created based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior. Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do within Facebook… Read More »
An organization’s DNA is the fundamental and unique traits or qualities that determine its identity and ability to execute its strategy. As more and more products are emerging in the market, the competition is also increasing. So, many companies today strive to be user-centric. But based on our experiences of helping companies with user engagement… Read More »
Some act only when the alarm goes off, but there are a few who can pick the cue before that, and this is for those. We all know the recession is on the cards, and we will all go to offices knowing clearly that no one knows what future beholding for all of us. At… Read More »
Executive summary Unitedhealth Group (UHG) wanted to reduce healthcare costs by helping their members make informed decisions, such as selecting a provider for a specific procedure, choosing a pharmacy, or exploring generic drug alternatives. Before investing in a full-fledged digital solution for their entire member base,they decided to build a quick prototype to validate their… Read More »
CLIENT CHALLENGE: IMPROVE APP RATING Panini, the leading maker of sports collectibles, created an app to let users buy and trade cards digitally. The app was built and shipped in a very short span of time, and users experienced some initial difficulties and rated the app down. Even after fixing the issues, the ratings didn’t… Read More »
Building an awesome application is one thing, engagement and retention is another. According to Appiterate “annoying notifications” is the biggest reason for users to uninstall an application. However, thinking it as a form of spam and not using it would be even bigger a disaster. Push Notification is definitely one of the most effective technique… Read More »
As individuals, everyone has ideas they wish to turn into customers. With more than a million B2C applications in the mobile app stores, we know individuals have invested in their ideas to transform them into overwhelming applications that can change the way we live. All is well until they turn their eyes to their analytical… Read More »