Mapping a user journey provides app owners and marketers with critical insights into how to optimize the user experience and eliminate pain points throughout the app. This guide discusses how to map user journeys and some of the best practices to monitor and optimize user behavior. Firstly, let’s understand what a user journey is: A… Read More »
In-App Surveys Ratings Push Notifications In-App messages Tutorials Screen tips Badges Emails Minigames Leaderboards User engagement measures if users find value in your product. User engagement can be a combination of various activities, such as downloads, signup, clicks, share, and more. Often the definition of engaged users varies from product to product, but the foundation… Read More »
SITUATION Two Degrees makes meeting new people fun, and gives exclusive access to deals in the areabased on who they know. The patented technology creates new relationships for the users usinggeo-location and phone contacts.To have a successful presence in the market, Two Degrees must make sure its users are stickingto their application and finding friends… Read More »
SITUATION Puma and Virat Kohli, the Indian cricket team captain, collaborated to launch Virat’s own clothingbrand One8. It’s an exciting range of clothing with the tagline “Come Out and Play” thatencourages people of all ages to integrate play & sport into their daily life to remain fit andrelieve stress.To boost brand engagement, Puma built a… Read More »
Traditional sales funnels are created based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior. Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do within Facebook… Read More »
An organization’s DNA is the fundamental and unique traits or qualities that determine its identity and ability to execute its strategy. As more and more products are emerging in the market, the competition is also increasing. So, many companies today strive to be user-centric. But based on our experiences of helping companies with user engagement… Read More »