SITUATION Sony brought its iconic and #1 game show in the world Who Wants To Be A Millionaire onto amobile app, providing users a chance to feel what it’s like to be in the hot seat.They integrated the mobile app with Upshot.ai and started measuring CX.BUSINESS GOALS•Provide the “WHO WANTS TO BE A MILLIONAIRE”hot seat… Read More »
SITUATION Panini began as an in-store company, selling their NFL, NBA and FIFA sports cards &memorabilia in physical stores such as Wal-Mart, Target, et al.With the onset of the digital revolution, they figured out that they could create digitalversions of the sports cards, thus building a new line of business as well as a following… Read More »
The COVID-19 pandemic has got users cooped up inside their homes for the next few days. As the virus continues to spread, facilities around the world are being quarantined, and one can observe the following- Cancellation/Postponement of social gathering and prominent events like Olympics, Coachella, IPLs, etc Travel and entertainment industries are feeling the heat… Read More »
Some act only when the alarm goes off, but there are a few who can pick the cue before that, and this is for those. We all know the recession is on the cards, and we will all go to offices knowing clearly that no one knows what future beholding for all of us. At… Read More »
Executive summary ZYTO introduced a mobile app that aids their customers in self-improvement by helping them expand their perceptions about personal issues. This app is feature-rich and relies on a sequence of steps that the customer must complete to get immediate benefit. Initial observations after app launch revealed a gap in the customer experience—customers were… Read More »
CLIENT CHALLENGE: IMPROVE APP RATING Panini, the leading maker of sports collectibles, created an app to let users buy and trade cards digitally. The app was built and shipped in a very short span of time, and users experienced some initial difficulties and rated the app down. Even after fixing the issues, the ratings didn’t… Read More »