The COVID-19 pandemic has got users cooped up inside their homes for the next few days. As the virus continues to spread, facilities around the world are being quarantined, and one can observe the following- Cancellation/Postponement of social gathering and prominent events like Olympics, Coachella, IPLs, etc Travel and entertainment industries are feeling the heat… Read More »
Some act only when the alarm goes off, but there are a few who can pick the cue before that, and this is for those. We all know the recession is on the cards, and we will all go to offices knowing clearly that no one knows what future beholding for all of us. At… Read More »
Executive summary ZYTO introduced a mobile app that aids their customers in self-improvement by helping them expand their perceptions about personal issues. This app is feature-rich and relies on a sequence of steps that the customer must complete to get immediate benefit. Initial observations after app launch revealed a gap in the customer experience—customers were… Read More »
CLIENT CHALLENGE: IMPROVE APP RATING Panini, the leading maker of sports collectibles, created an app to let users buy and trade cards digitally. The app was built and shipped in a very short span of time, and users experienced some initial difficulties and rated the app down. Even after fixing the issues, the ratings didn’t… Read More »
The dream is to get customers to do what you want. Isn’t it? Aren’t we all trying to do this ultimately? Influencing consumer behaviour could be making them buy our product, register on our website or simply push the door and enter our retail store. I am sure you have asked yourself this question multiple… Read More »