Users tend to buy products assuming that the product meets certain business needs in the right way. Thus users onboard with certain expectations. On the other hand, the product has everything that the user needs but the first-time user often has a hard time finding the value in the product. That is exactly what a… Read More »
SITUATION Sony brought its iconic and #1 game show in the world, Who Wants To Be A Millionaire, onto the mobile app, providing users with a chance to feel what it’s like to be in the hot seat.They integrated the mobile app with Upshot.ai and started measuring CX. BUSINESS GOALS • Provide the “WHO WANTS… Read More »
SITUATION Panini began as an in-store company, selling their NFL, NBA and FIFA sports cards & memorabilia in physical stores such as Wal-Mart, Target, et al. With the onset of the digital revolution, they figured out that they could create digital versions of the sports cards, thus building a new line of business as well… Read More »
The COVID-19 pandemic has got users cooped up inside their homes for the next few days. As the virus continues to spread, facilities around the world are being quarantined, and one can observe the following- The pandemic times: Firstly, Cancellation/Postponement of social gathering and prominent events like Olympics, Coachella, IPLs, etc The travel and entertainment… Read More »
Some act only when the alarm goes off, but a few can pick the cue before that, and this is for those. We all know the recession is on the cards, and we will all go to offices knowing clearly that no one knows what future is beholding for all of us. At least everyone… Read More »
SITUATION ZYTO introduced a mobile app that aids their customers in self-improvement by expanding their perceptions about personal issues. To experience the benefit, the user must complete a sequence of steps in the app: Firstly, The user speaks into the phone about a specific topic. Secondly, The app analyzes frequencies in the user’s voice using… Read More »