“App Uninstall” is a nightmare for business owners! We are living in a world of instant gratification and high expectations. While there are plenty of opportunities to start a business, the chances of succeeding are less than 0.1%. Today if we see, an 8-year-old is building an app and pushing it to the play store.… Read More »
It’s been a while I started working with Upshot.ai. Suppose there is one thing I admire or that makes it better compared to many of its competitors. In that case, it is how seamlessly Upshot.ai has consolidated various user engagement options as a single tool. There are many tools in the market for sending push… Read More »
Among all major industries, we can say, quite confidently, that the position of Foodtech is pretty strong. Today, it is not only convenient but essential as well, to order in as we get accustomed to new trends. Then again, that’s just a piece of the cake because the Foodtech space is getting crowded at the… Read More »
COVID-19, as a pandemic, left the world with the worst, and it continues to do so in 2021 as well. With positive cases reported across the globe, the governments are looking forward to a complete or partial lockdown to suppress the spread of new variants. Not a single industry is pandemic proof, and everyone is… Read More »
Traditional sales funnels are based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior. Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do within Facebook is… Read More »
SITUATION Like everyone else, patients are also adopting mobile for their daily activities. UHG innovation team wanted to leverage that trend to help patients find cheaper alternative medicine for a prescribed drug and motivate medical adherence. Before investing in a full-scale solution, they have built a Minimum Viable Product (MVP) app on iOS and Android… Read More »