Regardless of what industry you’re in or what kinds of products and services you sell, your customer is the most important part of your business. Customers hold the power to direct your business either toward success or failure. If customers aren’t happy, they won’t stay with your brand. And, customers today have an easy path… Read More »
The insurance industry is on the verge of significant transformation – Digital technologies are transforming multiple aspects within the financial insurance sector. Customer behavior is gradually changing, whether gathering information during the pre-purchase stage, comparing alternatives, or even the final purchase of insurance. Customers expect a simplified and streamlined, omnichannel customer experience throughout their… Read More »
What startups should know about DAUs and MAUs? We have witnessed a surge in the number of startups during the COVID-19 outbreak, which has only increased post then. Most of these startups have prioritized Apps and Web portals for achieving their goals. As these startups move towards a round of funding, certain factors like MAUs,… Read More »
Acquiring a new customer is far more expensive than retaining an existing customer. Customer loyalty comes into the picture here as your loyal customers use your app more frequently when compared to new ones. You miss millions of profitable opportunities if you overlook cross-selling and upselling! Banks and fintech players who offer a versatile range… Read More »
Octalysis is an award-winning gamification framework created by the Gamification guru, Yu-kai Chou. This framework lays out the structure for analyzing the driving forces behind human motivation. It is the process of applying the core behavior drives that motivate a user to complete a task efficiently through an interactive experience.
The Octalysis framework is used in various industries to increase user engagement, ROI and motivation.
“Games are the only force in the known universe that can get people to take actions against their self-interest, predictably, without applying force.” ― Gabe Zichermann Most people, regardless of their age, love games. Primarily, Millennials and Gen Z are hooked to gamified content that is easily consumable, visually appealing, and highly addictive. Gaming taps… Read More »