The digital landscape has transformed so much that there are reasonably a lot of theories and strategies around what is best for customers and their experiences. But there is no one size that fits all in this case. Hence, creating a product with a customer-centric mindset will lead to a great product experience. Understanding your… Read More »
When the pandemic began, the usage of digital wallets surged to 83% and pundits projected the fintech industry will be worth over $10 trillion a year by 2025 (TelecomTV, 2021). The Covid-19 crisis and the social distancing norms have shifted many traditional bankers to opt for digital transactions and few companies went ahead of the… Read More »
User onboarding is all about welcoming users, nurturing them to use and adapt to the product features. At the onboarding stage, there are specific goals of engagement, and the messaging changes for each one of them. Welcome messages can be of various types. Here are a few welcome messages to spice up the user onboarding rate. Goal… Read More »
The term gamification has come a long way since 2003 when it had a mere presence. And as we all can see, years later, gamification is everywhere.Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In other… Read More »
“App Uninstall” is a nightmare for business owners! We are living in a world of instant gratification and high expectations. While there are plenty of opportunities to start a business, the chances of succeeding are less than 0.1%. Today if we see, an 8-year-old is building an app and pushing it to the play store.… Read More »
It’s been a while I started working with Upshot.ai. Suppose there is one thing I admire or that makes it better compared to many of its competitors. In that case, it is how seamlessly Upshot.ai has consolidated various user engagement options as a single tool. There are many tools in the market for sending push… Read More »