SITUATION Puma and Virat Kohli, the Indian cricket team captain, collaborated to launch Virat’s own clothingbrand One8. It’s an exciting range of clothing with the tagline “Come Out and Play” thatencourages people of all ages to integrate play & sport into their daily life to remain fit andrelieve stress.To boost brand engagement, Puma built a… Read More »
SITUATION Sony brought its iconic and #1 game show in the world Who Wants To Be A Millionaire onto amobile app, providing users a chance to feel what it’s like to be in the hot seat.They integrated the mobile app with Upshot.ai and started measuring CX.BUSINESS GOALS•Provide the “WHO WANTS TO BE A MILLIONAIRE”hot seat… Read More »
Corona (COVID-19) outbreak has resulted in a massive shrinking of physical or real-time interactions between people, thereby bringing challenges in doing business. Lack of interaction in the physical environment poses a hindrance to starting a business relationship or creating new blocks of business conversations with your existing customers. On the contrary, COVID-19 brings in an… Read More »
Some act only when the alarm goes off, but there are a few who can pick the cue before that, and this is for those. We all know the recession is on the cards, and we will all go to offices knowing clearly that no one knows what future beholding for all of us. At… Read More »
Executive summary ZYTO introduced a mobile app that aids their customers in self-improvement by helping them expand their perceptions about personal issues. This app is feature-rich and relies on a sequence of steps that the customer must complete to get immediate benefit. Initial observations after app launch revealed a gap in the customer experience—customers were… Read More »
CLIENT CHALLENGE: INCREASE DIGITAL PLATFORM ADOPTION AND ENGAGEMENT Amway created a digital learning platform for its 6 million independent business owners (sales reps) living in 100 countries and speaking 60 languages. But they weren’t completing enough courses on new products, putting their sales knowledge and business results at risk. OUR SOLUTION: We saw this as… Read More »