Users tend to buy products assuming that the product meets certain business needs in the right way. Thus users onboard with certain expectations. On the other hand, the product has everything that the user needs but the first-time user often has a hard time finding the value in the product. That is exactly what a… Read More »
Gamification is the buzzword in almost all forums these days. After getting to know more about gamifying user experiences and behind game mechanics, the first question that pops up is – whether to “Build or Buy ” gamification as an add-on to the existing features stack. At times business owners find it hard to answer… Read More »
The term gamification has come a long way since 2003 when it had a mere presence. And as we all can see, years later, gamification is everywhere.Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In other… Read More »
Gamification is a hot topic amongst financial marketers these days and is a killer tool to grab attention, broaden the client base, and provide an amazing user experience. Even though a customer might have a savings/salary account in a particular bank, it doesn’t mean that the customers will do all the spending through that particular… Read More »
Gamification in the insurance industry is all about user emotions. Emotions drive users to complete a particular task that has business significance yet is beneficial to the user somehow. Insurers across the world have successfully implemented specific gamification strategies, achieved their goals with a less human intervention using self-service facilities, and created more awareness about… Read More »
SITUATION Puma and Virat Kohli, the Indian cricket team captain, collaborated to launch Virat’s own clothing brand One8. It’s an exciting range of clothing with the tagline “Come Out and Play” that encourages people of all ages to integrate play & sport into their daily life to remain fit and relieve stress.Puma built an One8… Read More »