41% of the Indian population are millennials, and it’s not shocking to know that 87% of the millennial group has access to smartphone technology. Almost 2/3rd of millennials’ decisions in their lives are directly or indirectly affected by their peers’ opinions through this metaverse of digital interactions and communities. User behavior towards a brand is… Read More »
In the last few years, gamification has proven to be an effective strategy to improve people’s motivation and performance. Whenever we decide to make some sort of change — whether it be in our health, day-to-day routines, or even how we approach the internet — certain variables may stand in our way and prevent us… Read More »
Financial literacy has increased now more than ever. People are aware that savings and investments are essential, but unlike before, there is no need to dig through piles of receipts or go through tedious processes to organize finances. Today’s world is way more simple because personal finance apps are just a click away! Personal finance… Read More »
Well, demand from customers and ever-changing technology has had a significant impact on how banks do business. Not to mention how they keep ahead of the competition. Banks can no longer afford to sit back and wait for customers to come by themselves to open accounts or use any other products. Millennial customers of today… Read More »
Companies have been increasing customer engagement through loyalty programs for many years now. However, statistical data shows that 40 percent of loyalty program participants quit at least one program, indicating that addressing motivation is now more critical than ever. Trust us, Gamification is a game-changer for customer loyalty. With recent advancements in tech, newer methods… Read More »
Fintech has emerged in the 21st century, and people worldwide are now intrigued to know more about finance and understand the value of financial management. But when you think about finance, do you imagine your experience to be fun and exciting? Or monotonous, serious, and boring? The answer is fun and exciting because of gamification… Read More »