Gamification

Nomophobia! </strong>A phobia that most of us never heard of but might actually have. It is the fear of being away from our smartphones. Whether it’s scrolling aimlessly through the short-form content on...

Likitha A | Jun 11, 2024

What is it about games that captivate people across the globe? Whether it's a child engrossed in a game of cricket in the streets of India...

Srinivas Gurram | Jun 06, 2024

Games have been around for a while now. Since childhood, we have all played games to learn, unwind, and have fun. Games help us satisfy our innate desire for competition and add excitement by motivating and allowing us to relax after or during a long day

Architaa Pandey | Aug 03, 2023

Gamification is all the rage these days. But underneath all the hype, there are many gamification myths and traps that people fall into while designing their customer engagement strategy

Srinivas Gurram | Dec 06, 2022

Hearing the term gamification often makes us believe that it must have something to do with video games. Asking experts about the same gives us answers like behavioral changes,

Architaa Pandey | Dec 01, 2022

Gamification is a new way of looking at how you engage with your customers. It's about making your brand experiences more captivating and memorable

Srinivas Gurram | Nov 22, 2022

Whenever we talk about Gamification, we hear terms like game design elements, game mechanics, and game dynamics used repeatedly and often interchangeably

Architaa Pandey | Nov 17, 2022

Did you ever find yourself completely engrossed in an activity that made you lose track of time and your surroundings? And, did you experience a high or happiness from this experience? 

Likitha A | Nov 15, 2022

Oftentimes, brands invest in money, time, and technology, to acquire users but end up losing them due to a poor onboarding experience. Statista's study states as many as 83% of those who download a mobile app will uninstall it within 24 hours

Srinivas Gurram | Nov 10, 2022

Theaters to OTT, a wild shift in the wake of the pandemic. A mobile-first world, a world that has moved from movie theaters to TVs to consuming content on mobile phones and electronic devices anytime and anywhere they want

Likitha A | Nov 03, 2022

In 2020, over 90,000 new healthcare apps were released. This trend will likely continue due to the rapid adoption of smartphones and easy access to technology

Srinivas Gurram | Oct 27, 2022

Have you ever wondered what keeps you moving forward by overcoming the inertia to take action, like completing an assignment on time or returning to an app again and again to maintain a streak?

Architaa Pandey | Oct 20, 2022