Have you ever been hooked on a mobile game, trying hard to get to the next level or aiming for a top score? You may have used a fitness tracker encouraging you to reach your daily step goal by offering virtual rewards and challenges. Well, that’s a taste of what gamification is all about –… Read More »
Dussehra is a major Indian festival that celebrates the victory of good over evil. It is a time for families and friends to come together and celebrate. This also makes it an excellent time for brands to engage with their customers and build loyalty. eCommerce giants Amazon, with its Great Indian Festival, and Flipkart, with… Read More »
Games have been around for a while now. Since childhood, we have all played games to learn, unwind, and have fun. Games help us satisfy our innate desire for competition and add excitement by motivating and allowing us to relax after or during a long day. Over the years, this ‘gaming experience’ has been incorporated… Read More »
Today’s world is rife with distractions, and it’s easy for users to lose focus and motivation while interacting with non-game contexts. This is where gamification comes in, using game mechanics to enhance user engagement and behavior. However, gamification doesn’t always have to be complex and flashy. In fact, the power of minimalistic gamification lies in… Read More »
We, humans, are creatures of habit, and breaking bad habits can be a daunting task. It’s easy to get stuck in a rut, repeating the same behaviors and routines day in and day out, even when we know they’re not good for us. Whether it’s quitting smoking, eating healthier, or exercising regularly, we all have… Read More »
SaaS is gradually becoming one of the fastest-growing technology sectors. It witnessed more than 5X growth from $31.4 billion to an estimated $195 billion between 2015 and 2022. For projection, it is safe to consider the growth at a CAGR of 18.82% from 2021 to 2030, making it a $702.19 billion industry. Such massive competition… Read More »