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Likitha A
Likitha A December 22, 2022

Christmas is the most wonderful time of the year to spend time with your family and friends. And it is also the perfect time for brands to engage and retain users with exciting marketing campaigns. During this time, customer engagement can be challenging as users will likely switch brands for tempting discounts and might not… Read More »

Srinivas Gurram
Srinivas Gurram December 6, 2022

Gamification is all the rage these days. But underneath all the hype, there are many gamification myths and traps that people fall into while designing their customer engagement strategy. Gamification myths can hinder its successful implementation as an engagement strategy. Some people think Gamification is all about fun and can’t be used for serious learning… Read More »

Architaa Pandey
Architaa Pandey December 1, 2022

Hearing the term gamification often makes us believe that it must have something to do with video games. Asking experts about the same gives us answers like behavioral changes, triggers, psychological makeup, socioecological needs, and so forth. Both these interpretations need some work and could be better. Let’s try and understand what behavior gamification really… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi November 24, 2022

Christmas is a time for fun and joy. However, it’s also the season when many consumers have little time to shop for their loved ones, though they have all the intent. If you’re one of them, this blog will show you how Gamification can help boost your Christmas sales. The holidays are a time for… Read More »

Srinivas Gurram
Srinivas Gurram November 22, 2022

Gamification is a new way of looking at how you engage with your customers. It’s about making your brand experiences more captivating and memorable. The goal isn’t simply to keep your customers engaged but to get them hooked and turn them into brand evangelists. The global Gamification market is expected to reach around USD 10.5… Read More »

Architaa Pandey
Architaa Pandey November 17, 2022

Whenever we talk about Gamification, we hear terms like game design elements, game mechanics, and game dynamics used repeatedly and often interchangeably. But what do these terms mean, and how do they differ?  Game mechanics and game dynamics are unique properties behind gamification that work in tandem to make gamification a success. Let us recap… Read More »

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