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Afvensu Ibisu
Afvensu Ibisu May 16, 2023

Today’s world is rife with distractions, and it’s easy for users to lose focus and motivation while interacting with non-game contexts. This is where gamification comes in, using game mechanics to enhance user engagement and behavior.  However, gamification doesn’t always have to be complex and flashy. In fact, the power of minimalistic gamification lies in… Read More »

Kamran Hatami
Kamran Hatami April 27, 2023

We, humans, are creatures of habit, and breaking bad habits can be a daunting task. It’s easy to get stuck in a rut, repeating the same behaviors and routines day in and day out, even when we know they’re not good for us.  Whether it’s quitting smoking, eating healthier, or exercising regularly, we all have… Read More »

Hazel Raoult
Hazel Raoult February 23, 2023

SaaS is gradually becoming one of the fastest-growing technology sectors. It witnessed more than 5X growth from $31.4 billion to an estimated $195 billion between 2015 and 2022. For projection, it is safe to consider the growth at a CAGR of 18.82% from 2021 to 2030, making it a $702.19 billion industry. Such massive competition… Read More »

Likitha A
Likitha A December 22, 2022

Christmas is the most wonderful time of the year to spend time with your family and friends. And it is also the perfect time for brands to engage and retain users with exciting marketing campaigns. During this time, customer engagement can be challenging as users will likely switch brands for tempting discounts and might not… Read More »

Srinivas Gurram
Srinivas Gurram December 6, 2022

Gamification is all the rage these days. But underneath all the hype, there are many gamification myths and traps that people fall into while designing their customer engagement strategy. Gamification myths can hinder its successful implementation as an engagement strategy. Some people think Gamification is all about fun and can’t be used for serious learning… Read More »

Architaa Pandey
Architaa Pandey December 1, 2022

Hearing the term gamification often makes us believe that it must have something to do with video games. Asking experts about the same gives us answers like behavioral changes, triggers, psychological makeup, socioecological needs, and so forth. Both these interpretations need some work and could be better. Let’s try and understand what behavior gamification really… Read More »

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