What is it about games that captivate people across the globe? Whether it’s a child engrossed in a game of cricket in the streets of India, a teenager perfecting their football skills in Brazil, or a group of friends competing in an online game, the thrill of games is a universal language. The secret lies… Read More »
As the holy month of Ramadan approaches, brands and businesses look for innovative ways to connect with their audience, fostering a sense of community and shared celebration. In recent years, gamification has emerged as a powerful tool to enhance customer engagement, especially during significant cultural and religious periods like Ramadan. This blog explores how incorporating… Read More »
Have you ever been hooked on a mobile game, trying hard to get to the next level or aiming for a top score? You may have used a fitness tracker encouraging you to reach your daily step goal by offering virtual rewards and challenges. Well, that’s a taste of what gamification is all about –… Read More »
Dussehra is a major Indian festival that celebrates the victory of good over evil. It is a time for families and friends to come together and celebrate. This also makes it an excellent time for brands to engage with their customers and build loyalty. eCommerce giants Amazon, with its Great Indian Festival, and Flipkart, with… Read More »
Games have been around for a while now. Since childhood, we have all played games to learn, unwind, and have fun. Games help us satisfy our innate desire for competition and add excitement by motivating and allowing us to relax after or during a long day. Over the years, this ‘gaming experience’ has been incorporated… Read More »
Today’s world is rife with distractions, and it’s easy for users to lose focus and motivation while interacting with non-game contexts. This is where gamification comes in, using game mechanics to enhance user engagement and behavior. However, gamification doesn’t always have to be complex and flashy. In fact, the power of minimalistic gamification lies in… Read More »