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rakesh bollampally June 11, 2020

SITUATION ITC Mangaldeep is the No. 2 Agarbatti and No.1 Dhoop player in India. With its mission ofbeing an enabler of devotion for individuals and families in their pursuit of connection withGod, Mangaldeep has always been part of their devotional journey through its products overthe years. In 2016 it entered services by launching the Mangaldeep… Read More »

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rakesh bollampally June 11, 2020

SITUATION Two Degrees makes meeting new people fun, and gives exclusive access to deals in the areabased on who they know. The patented technology creates new relationships for the users usinggeo-location and phone contacts.To have a successful presence in the market, Two Degrees must make sure its users are stickingto their application and finding friends… Read More »

narendra peesapati
narendra peesapati June 11, 2020

SITUATION Puma and Virat Kohli, the Indian cricket team captain, collaborated to launch Virat’s own clothingbrand One8. It’s an exciting range of clothing with the tagline “Come Out and Play” thatencourages people of all ages to integrate play & sport into their daily life to remain fit andrelieve stress.To boost brand engagement, Puma built a… Read More »

Abhinandan Ghosal
Abhinandan Ghosal May 19, 2020

Traditional sales funnels are created based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior.  Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do within Facebook… Read More »

Srishti Verma
Srishti Verma May 12, 2020

An organization’s DNA is the fundamental and unique traits or qualities that determine its identity and ability to execute its strategy. As more and more products are emerging in the market, the competition is also increasing. So, many companies today strive to be user-centric. But based on our experiences of helping companies with user engagement… Read More »

narendra peesapati
narendra peesapati January 11, 2019

Executive summary ZYTO introduced a mobile app that aids their customers in self-improvement by helping them expand their perceptions about personal issues. This app is feature-rich and relies on a sequence of steps that the customer must complete to get immediate benefit. Initial observations after app launch revealed a gap in the customer experience—customers were… Read More »

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