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Architaa Pandey
Architaa Pandey February 9, 2023

Enough has been said about feature adoption. But let’s reiterate. Having feature adoption strategies is a must for any website or mobile app. It is especially true if the product owners want to gain rewards from the efforts, time, and resources put into developing a particular feature. In the vastly competitive market of today, brands… Read More »

Architaa Pandey
Architaa Pandey January 19, 2023

How often does it happen that you’ve been using a website or a mobile app for a long time but only come to know about a feature it had through your social circle much later? It is not that uncommon, but what is certain is that if you’re a product owner, you don’t want it… Read More »

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Ravi Vaka September 16, 2021

Every business aims at building scalable and sustainable growth products. But the Play Store and Marketplaces are crowded with millions of such products solving a great problem but never made it big because of the usability issue. Yes, when we say a product is not well adopted by the users, it does mean that the… Read More »

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Ravi Vaka September 9, 2021

It’s tempting to think of user acquisition as the most crucial statistic for evaluating mobile app success, but even high download rates aren’t worth much without active users. Brands are ready to spend a lot of money to get users, but this is just the start. The value comes from retaining and app user engagement.… Read More »

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Ravi Vaka July 15, 2021

Visitors looking for SaaS products are the ideal audience that visits your website or demo as part of sales or marketing efforts. SaaS is a crowded space; a single customer explores multiple SaaS companies before they finalize the deal. With low switching costs, switching to a new vendor is as simple as plug-and-play. So, how… Read More »

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