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Upshot.ai Team
Upshot.ai Team June 11, 2020

SITUATION ITC Mangaldeep is the No. 2 Agarbatti and No.1 Dhoop player in India. With its mission of being an enabler of devotion for individuals and families. Mangaldeep has always been part of their devotional journey through its products over the years. Moreover, In 2016 it entered services by launching the Mangaldeep devotional app on… Read More »

Upshot.ai Team
Upshot.ai Team June 11, 2020

SITUATION Two Degrees makes meeting new people fun and gives exclusive access to deals in the area based on who they know. Thus, The patented technology creates new relationships for the users using geo-location and phone contacts.Therefore, to have a successful presence in the market, Two Degrees must make sure its users are sticking to… Read More »

narendra peesapati
narendra peesapati June 11, 2020

SITUATION Puma and Virat Kohli, the Indian cricket team captain, collaborated to launch Virat’s own clothing brand One8. It’s an exciting range of clothing with the tagline “Come Out and Play” that encourages people of all ages to integrate play & sport into their daily life to remain fit and relieve stress.Puma built an One8… Read More »

Abhinandan Ghosal
Abhinandan Ghosal May 19, 2020

Traditional sales funnels are based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior.  Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do within Facebook is… Read More »

Srishti Verma
Srishti Verma May 12, 2020

An organization’s DNA is the fundamental and unique traits or qualities that determine its identity and ability to execute its strategy. As more and more products are emerging in the market, the competition is also increasing. So, many companies today strive to be user-centric. As a result, User behavior became the anchor of user engagement.… Read More »

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