Did you know that companies with a strong product adoption strategy see a 35% increase in user retention within the first year? Users today are bombarded with countless options, making it crucial for businesses to not only capture attention but also ensure their products are seamlessly integrated into users’ daily lives. The importance of a… Read More »
Enough has been said about feature adoption. But let’s reiterate. Having feature adoption strategies is a must for any website or mobile app. It is especially true if the product owners want to gain rewards from the efforts, time, and resources put into developing a particular feature. In the vastly competitive market of today, brands… Read More »
How often does it happen that you’ve been using a website or a mobile app for a long time but only come to know about a feature it had through your social circle much later? It is not that uncommon, but what is certain is that if you’re a product owner, you don’t want it… Read More »
When the pandemic began, the usage of digital wallets surged to 83%, and pundits projected the fintech industry would be worth over $10 trillion a year by 2025 (TelecomTV, 2021). The Covid-19 crisis and the social distancing norms have shifted many traditional bankers to opt for digital transactions, and few companies went ahead of their… Read More »
Every business aims at building scalable and sustainable growth products. But the Play Store and Marketplaces are crowded with millions of such products solving a great problem but never made it big because of the usability issue. Yes, when we say a product is not well adopted by the users, it does mean that the… Read More »
It’s tempting to think of user acquisition as the most crucial statistic for evaluating mobile app success, but even high download rates aren’t worth much without active users. Brands are ready to spend a lot of money to get users, but this is just the start. The value comes from retaining and app user engagement.… Read More »