Regardless of what industry you’re in or what kinds of products and services you sell, your customer is the most important part of your business. Customers hold the power to direct your business either toward success or failure. If customers aren’t happy, they won’t stay with your brand. And, customers today have an easy path… Read More »
Think about the last time you went shopping. Just yesterday, I bought a panda-shaped coffee mug because it was adorable. The minute I saw it, I put it in my cart. No questions asked. What motivates us to make a purchase? Why do we buy one product instead of another? And, how long before we… Read More »
Companies have been increasing customer engagement through loyalty programs for many years now. However, statistical data shows that 40 percent of loyalty program participants quit at least one program, indicating that addressing motivation is now more critical than ever. Trust us, Gamification is a game-changer for customer loyalty. With recent advancements in tech, newer methods… Read More »
Users tend to buy products assuming that the product meets certain business needs in the right way. Thus users onboard with certain expectations. On the other hand, the product has everything that the user needs but the first-time user often has a hard time finding the value in the product. That is exactly what a… Read More »
The term gamification has come a long way since 2003 when it had a mere presence. And as we all can see, years later, gamification is everywhere.Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In other… Read More »
Remember the old video game called Pac-Man? The idea was to eat as many treats before getting hunted down. You also needed to be the last Pac-Man standing, and to be able to achieve that, you were supposed to know your way around the maze. Most players would spend hours trying to outrun the ghosts,… Read More »