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Likitha A
Likitha A April 20, 2023

Trust and commitment are key to loyalty, whether in a relationship or a business.  Businesses no longer focus on selling one product to a customer and moving on to the next.  It’s proven that retaining customers is equally, if not more, important than acquiring one. While acquisition helps you increase your brand awareness and number… Read More »

Architaa Pandey
Architaa Pandey March 28, 2023

How often does it happen that even though you get attractive deals and discounts from different brands, you still return to that one brand that you trust?  Brands are popping up everywhere like mushrooms, and the only way to stay ahead of the competition is by gaining users’ trust and ensuring that they keep returning… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar July 6, 2022

Regardless of what industry you’re in or what kinds of products and services you sell, your customer is the most important part of your business. Customers hold the power to direct your business either toward success or failure.  If customers aren’t happy, they won’t stay with your brand. And, customers today have an easy path… Read More »

Srinivas Gurram
Srinivas Gurram April 21, 2022

The financial service industry is probably the most critical area of the country’s economic system. It helps both people and organizations make, invest, and manage money. The impact of covid-19 has impacted every industry, including the financial service industry. This has led the industry to focus on digitalization and customer-centric strategies. Otherwise, building and managing… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar February 22, 2022

Think about the last time you went shopping. Just yesterday, I bought a panda-shaped coffee mug because it was adorable. The minute I saw it, I put it in my cart. No questions asked.  What motivates us to make a purchase? Why do we buy one product instead of another? And, how long before we… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi December 21, 2021

Companies have been increasing customer engagement through loyalty programs for many years now. However, statistical data shows that 40 percent of loyalty program participants quit at least one program, indicating that addressing motivation is now more critical than ever. Trust us, Gamification is a game-changer for customer loyalty. With recent advancements in tech, newer methods… Read More »

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