We all know about OTT platforms, but the one that immediately sparks our interest is NETFLIX. How did NETFLIX grow from a DVD rental media to 272 billion USD now? Though people talk about their aggressive marketing strategies, they also invest a lot in retaining their customers. Netflix’s approach to building customer loyalty revolves around… Read More »
Have you ever stopped to think about why certain brands become a part of your daily life? Why do some apps draw you back, almost as if by a magnetic pull? Is it the quality of their offerings, the efficiency of their service, or something else entirely? This magnetic pull is often the result of… Read More »
Have you ever wondered why some brands just click with people? What makes customers keep returning to them and choose them over many others? That’s the magic of customer loyalty, and every business is trying to crack it. The game has changed. With every brand out there trying to grab attention, the ones that really… Read More »
As the air turns crisp and the leaves start to fall, retailers gear up for one of the busiest shopping seasons of the year. Thanksgiving and Black Friday mark the beginning of the holiday shopping frenzy, and businesses are constantly looking for innovative ways not only to attract but also retain customers. In the realm… Read More »
Did you know that loyal customers tend to spend more money, make more frequent purchases, and are more inclined to recommend your brand to others? Indeed, it’s a fact: almost 75% of consumers enrolled in loyalty programs will likely increase their purchases from the partnered companies. This is precisely why loyalty marketing holds such paramount… Read More »
With COVID-19 restrictions lifted, the travel and hospitality industry is experiencing a significant rebound in 2023. A study by The Mastercard Economics Institute reveals global leisure travel is up by 31% in March 2023 vs 2019. Travel & hospitality brands know cultivating and retaining customer loyalty is pivotal to business success in this highly competitive… Read More »