Covid-19 brought about a shift in people’s digital experiences, where in-person health visits presented more risks than benefits to patients. People turned to online consultations and health check-ups, and the HealthTech industry saw an unprecedented boom. Even after vaccines became available, people depended on digital healthcare for various preventative and lifestyle-related services, chronic disease management,… Read More »
In recent years, there has been a significant surge in the popularity of EdTech platforms. As digitalization continues to advance rapidly, the global EdTech industry is expected to reach an estimated $181 billion by 2025 with a CAGR of 16%. However, despite this exponential growth, enhancing learning engagement and reducing churn rates remain significant challenges… Read More »
With the digital world transformation, capturing the attention of users was a constant challenge for businesses. Traditional marketing methods, such as email or display ads, were often overlooked or ignored, rendering them ineffective. That was the case until the advent of push notifications in 2009, a simple yet powerful tool that changed the game. Push… Read More »
Gone are the days of confusing bank statements, cluttered checkbooks, and long queues. Fintech apps have bridged the gap between us and our complex finances by making money management a breeze. From mobile banking to budgeting, investing, and trading, fintech apps have you covered with unprecedented convenience and accessibility. And hence, fintech is one of… Read More »
In the world of mobile marketing, users must be engaged in an effective yet subtle way to earn the privilege of having their app remain on a user’s phone. Marketers must carefully consider which channels will be the most effective to maximize their efforts in engaging customers. With the emergence of new and innovative solutions,… Read More »
Push notifications are something we see every day. Any time you pick up your mobile device, you have at least five push notifications waiting for you. It’s the same way with web platforms. Digital marketers are just beginning to realize the potential that push notifications have and are looking at ways to harness it to… Read More »