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Likitha A
Likitha A August 23, 2023

Is having a great product or service enough? Have you ever wondered what your customers truly think about your product? 

Are they satisfied with your services, or are there areas of improvement you must know? 

The answer to these and many other essential questions is customer feedback! 

Getting feedback from your customers is the only surefire way to know what they are feeling and thinking,  what they like and dislike, what they want, and how you can deliver the solutions they need. 

This blog will discuss customer feedback and how to gather and measure feedback!

What is Customer Feedback?

Customer feedback is the information customers provide about whether they are satisfied or dissatisfied with a product, service, or the overall experience of dealing with a brand. 

This feedback can come in many forms, from online reviews to in-person conversations, surveys, and more. 

It gives businesses a window into their customers’ minds and hearts, offering them an invaluable perspective on what they are doing right and where they can improve.

There are two primary types of feedback, positive and negative!

Positive feedback lets you know your customers are happy with your products and services. It not only boosts your confidence but also helps build customer loyalty. 

Positive reviews can turn a single customer into a loyal advocate for your brand and attract new customers through word-of-mouth recommendations.

Receiving negative feedback can be painful and uncomfortable, but it is an opportunity for growth and improvement. Negative feedback highlights areas where your product or service may fall short and allows you to address the customer’s concerns.

Listening carefully and showing genuine concern are crucial when dealing with negative customer feedback. 

Download for Free: The Ultimate Guide to Customer Feedback Survey

How to Gather Customer Feedback

Collecting customer feedback is essential for understanding your customers’ needs and improving your products or services. There are various methods to gather feedback, each with benefits and considerations. Let’s explore some effective strategies for collecting customer feedback.

1. Surveys: Gathering Insights Directly From Customers

Surveys are widely used to gather customer feedback. They let you ask targeted questions and collect valuable insights straight from your customers. You can conduct surveys through email, social media, or your website.

When creating a customer survey, keeping it concise and easy to understand is essential. Ask questions relevant to your business goals and provide answer choices that accurately capture the customer’s feelings. 

Consider using rating scales, multiple-choice, or open-ended questions to gather specific feedback. Surveys can be conducted at different touchpoints in the customer journey, such as after a purchase or interaction with your support team, to gather feedback on specific experiences.

Surveys: Gathering Insights Directly From Customers

Read more: In-App Survey Tips & Tricks in 2023

2. App Store Optimization (ASO): Leveraging Customer Reviews

Improving your app store presence can gather helpful feedback for your mobile app. Customers often share their opinions and rate apps on these platforms, giving you insights into their experiences. Checking these reviews can help you find ways to enhance the app and address any concerns.

For effective App Store Optimization (ASO), encouraging customers to leave reviews and ratings is essential. You can do this within the app or through follow-up emails after they use it. Responding to negative and positive reviews demonstrates your commitment to valuing feedback and enhancing user experiences.

Download for Free :Customer feedback survey

3. Poll Questions: Gathering Quick and Actionable Feedback

Poll questions are a quick and easy way to gather customer feedback. They allow you to ask a specific question and collect instant responses. Poll questions can be embedded on your website, sent via email, or shared on social media.

When creating poll questions, keeping them short and focused is essential. Ask questions that are relevant to your business objectives and provide clear answer choices for customers to select from. Poll questions are beneficial for gathering insights on specific features or preferences and gauging customer satisfaction in real-time.

4. Ratings and Reviews: Harnessing the Power of Customer Opinions

Customer ratings and reviews provide valuable insights into how customers perceive your products or services. They can be collected through your website, social media, or review platforms.

Your customers can be encouraged to leave ratings and reviews through various means, such as follow-up emails, incentives, or prompts within your product or service. Responding to customer reviews, both negative and positive, shows that you value their feedback and are committed to addressing their concerns.

5. In-App Messages: Gathering Feedback within Your Product

In-app messages provide a convenient way to collect customer feedback while using your service or product. These messages can be triggered at specific moments or events within the app, allowing customers to provide real-time feedback.

In-app messages can ask specific questions, gather feedback on new features or updates, or prompt customers to rate their experience. Gathering feedback within the app lets you capture valuable insights and address any issues or concerns immediately.

Further Reading: Best In-App Message Strategies and Templates for 2023

How to Measure Customer Feedback

You have carefully gathered feedback. So now what? With all of the excellent customer feedback you’ve collected, it’s time to make sense of them. Let’s explore some effective methods for measuring customer feedback.

some effective methods for measuring customer feedback.
Souce: Monkeylearn

– Customer Satisfaction Score (CSAT): Quantifying Customer Happiness

CSAT is a metric used to measure customer satisfaction with a product, service, or experience. It is typically obtained through a rating scale with a single question, such as “How satisfied are you with the product/service/experience?” Customers can choose from multiple rating options that represent varying levels of satisfaction.

To calculate CSAT, divide the number of satisfied customers (those who selected the highest satisfaction rating) by the total number of respondents and multiply by 100. This gives you a percentage score that represents customer satisfaction.

CSAT can be measured at different touchpoints in the customer journey, such as after a purchase, interaction with customer support, or completion of a specific task. Tracking CSAT over time allows you to assess your efforts’ impact and identify improvement areas.

– Net Promoter Score (NPS): Assessing Customer Loyalty

NPS is a way to gauge customer loyalty and the inclination to recommend a product or service. It’s determined through a single question: “On a scale of 0-10, /service to a colleague or friend/how likely are you to recommend our product?”

Customers fall into three groups based on their responses: promoters (scoring 9-10), passives (scoring 7-8), and detractors (scoring 0-6). Calculating NPS involves subtracting the percentage of detractors from the percentage of promoters.

NPS offers insights into customer loyalty and their potential to endorse your brand. Tracking NPS over time helps evaluate the effectiveness of strategies and pinpoint areas for enhancement.

Further Reading: What is a good Net Promoter Score? Why is NPS Important?

– Customer Effort Score (CES): Measuring Customer Effort

CES is a metric used to measure the ease of using a product or service. It is obtained through a rating scale with a single question, such as “How much effort did you put into achieving your goal?”

Customers can choose from multiple rating options that represent varying levels of effort. CES provides insights into the customer experience and the effectiveness of your processes. Tracking CES over time allows you to identify areas where customers may face challenges and make improvements to enhance the customer journey.

– User Behavior Analytics: Understanding Customer Interactions

User behavior analytics provide insights into how customers interact with your product or service. You can better understand the customer journey and identify improvement areas by analyzing user behavior data, such as clicks, navigation paths, and time spent on specific pages.

User behavior analytics can be combined with customer feedback to provide a holistic view of the customer experience. You can identify patterns and trends that inform your strategies and decision-making by correlating customer feedback with specific user behaviors.

Further Reading: How to WOW Your Customers in 2023: A Modern Guide

– Return on Investment (ROI): Assessing the Value of Customer Feedback

Calculating the ROI of customer feedback allows you to assess the value of your efforts and make informed decisions. ROI can be calculated by subtracting the costs of managing customer feedback from the revenue earned from customer insights.

ROI provides a quantitative measure of the impact of customer feedback on your business. It helps you prioritize your resources and investments and assess the effectiveness of your strategies.

Conclusion

Listening to customer feedback is a powerful way to improve your business and strengthen customer relationships. Collecting and understanding this feedback allows you to learn valuable insights, identify improvement areas, and make smart decisions based on data.

Using the effective strategies mentioned here lets you gather customer feedback directly at different points in their journey. Measuring and understanding customer experiences gives you essential information for tracking feedback and improving things.

So, start paying attention to what your customers say and let their feedback guide you toward growth and success.

How can we help? Join the Revolution!

At this point, you might be wondering, “These strategies sound incredible, but how do I implement them?” That’s where Upshot.ai comes into the picture.

  1. Personalization at Scale: With our intelligent customer segmentation and personalization tools, Upshot.ai enables you to create hyper-personalized experiences. It’s like having a one-on-one conversation with each of your customers, no matter how big your audience is.
  2. User Experience Mastery: Our seamless integration and user-friendly interfaces mean that providing a smooth user experience is no longer a mountainous task. You can design and tweak customer journeys that feel natural, enjoyable, and effortless.
  3. Gamification Unleashed: Looking to turn engagement into a fun game? Upshot.ai’s gamification tools allow you to design engaging challenges, badges, and rewards that keep customers coming back for more.
  4. Omnichannel Communication Hub: Be everywhere your customers are with our robust omnichannel communication platform. Keep the conversation flowing seamlessly across platforms, ensuring a consistent and engaging brand voice.
  5. Onboarding Brilliance: From the first hello to the successful conversion, Upshot.ai’s onboarding tools guide your users through the process with ease and style, all while keeping it personalized and engaging.
  6. Rewards & Incentives Reinvented: Tailor-made reward systems, easy-to-implement referral programs, and incentives that resonate with your brand – Upshot.ai’s reward and loyalty tools has it all covered.
  7. Analytics and Insights: Monitor, analyze, and adapt with real-time analytics and insights. Understand what wows your customers and continuously evolve your strategies with Upshot.ai’s powerful analytical tools.

Upshot.ai isn’t just a platform; it’s a partner in your quest to redefine the customer experience. With our comprehensive suite of tools, seasoned expertise, and customer-first approach, we stand with you in your mission to WOW your customers in 2023 and beyond.

Ready to take the plunge? Let’s turn the ordinary into the extraordinary together. Book a demo, and let’s get started! 🚀

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