CASE STUDIES
Amway, the world’s largest direct selling company, leveraged Upshot.ai Gamification Platform to increase the adoption of its digital learning platform, leading to course completion by the salesperson. To achieve this, Amway employed upshot.ai to gamify the learning experience and was able to a massive increase of 112% in the number of users completing courses.
Puma and Virat Kholi, the Indian cricket team captain, collaborated to launch Virat’s clothing line- One8. To boost brand app engagement, Puma leveraged the Gamification platform to drive app usage across all its features and increase user engagement and retention. Puma was able to observe an instant growth of 28% in daily active users and the app feature adoption rate increased steadily increased by 44%.
WHY GAMIFY?
600%
Increased user sign up rate
30%
Boost in user engagement
7X
Higher conversion rate
While these facts and figures make a strong case in favor of leveraging gamification, numbers alone should not be the primary motivator for infusing your products with game design elements. Let’s take a look at what gamification involves and the many ways they can benefit your business.
Bridge the engagement Gap
Make your product more engaging, more game-like, and more fun so that users will engage more.
Build Habit-forming Products
Game-like mechanisms hook users to complete tasks or buy the product naturally by instilling the habit in target users.
Improve social Sharing
Social interaction is compelling as users love sharing information about competitions, collaboration, and status.
Infuse a sense of Progression
Progression is another way to engage users and motivate them to move from one level to another.
HACK YOUR ENGAGEMENT WITH GAMIFIED ELEMENTS
Badges
Badges and stickers are the visual representations of the user’s accomplishments that they can collect, share and add to their profiles.
Leaderboards
Leaderboards maintain a sense of competition by listing all the individuals progress and often allow them to perform better.
Points
Point-based rewards are the results of the user’s progress in your app. Rewarding users generates more leads and bolsters your ROI.
Progress Bars
Bars tracks the individual’s progress toward a goal. Mapping progress motivates them to improve their score by completing more tasks.
Trivia
Trivia helps users engage in a fun and entertaining way. Interactive quizzes boost engagement and deliver personalized experiences in real-time.
Opinion polls
Polls allow you to find out what your users think and how they feel—asking your audience for their opinion signals that you care what they have to say.
Mini-games
Leverage games to educate and know your user’s needs. These provide a fun experience and improve daily active users.
Custom Action
Configure any gamified elements in the upshot.ai dashboard to customize your gamification strategy to nudge users.
WHAT WE CAN DO FOR YOU
Make the User Experience Competitive
Upshot.ai allows you to create competitions around any metric that matters to your product’s success.
Reward Engagement and Active Participation
With Upshot.ai, you can track user behavior, understand progress, and reward users for their actions supporting your business goals.
Customer Engagement and Revenue Growth
Leveraging the Upshot.ai gamification mechanism leads to a more engaged, satisfied customers thus increasing your overall business revenue growth.
Build Customer Loyalty
Give your customers a sense of reputation with upshot.ai gamified elements-points, badges, and leaderboards to turn them into advocates for your brand.
OUR APPROACH
We begin with understanding your user’s expectations and interests thoroughly. We identify the right features to be gamified, research what kind of gamification mechanics would make the most sense for your business.
After researching the basics yet crucial step in gamifying your product, we begin setting clear business goals and objectives and plan the gamification strategy accordingly.
The whole idea of gamification is to offer users a fun experience to improve engagement. We make sure to design a simple yet engaging system that allows users to identify their current stage and which steps they need to take to move forward.
We test our critical assumptions by making data-driven decisions, conducting A/B tests, and measuring user behavior to validate the learning.
DOWNLOAD OUR COMPREHENSIVE GUIDETO GAMIFICATION
A coherent guide is for anyone who wants to grasp gamification and discover how it drives motivation smoothly, boosts engagement, and increases organizational impact. Our free guide will help you create an effective gamification strategy. It focuses on the psychology behind gamification, trends, use cases, and compelling game design framework for a successful gamified product.
CHOOSE THE BEST GAMIFICATION TOOL FOR ALL YOUR NEEDS – PARTNER WITH UPSHOT.AI TO UNLOCK THE BENEFITS
Experienced Resources
At Upshot.ai, we have a enthusiastic and experienced customer success teams with the best in industry-plug and play gamification platforms. Together, we help you build a gamified product that offers a highly engaging user experience.
Quality Control
Get immediate access to the team that ensures your glitch-free user experience. We’ll make sure that your gamified product is working smoothly on all platforms.
Post-Deployment Support
Launching an app is just beginning; there might be unexpected issues or feedback from users. Our customer success team will be ready to get you through all the time.
Client Testimonials
Bob Hull
CFO, Panini America, Inc."Upshot.ai has helped us to have a unified view of our customer behavior across our various apps, e-commerce and customer support. It has a very unique array of engagement actions that have allowed us to create a more personalized relationship with our customers and helped accelerate our digital revenue streams. Today, Upshot.Ai is a critical pillar of our customer experience architecture and it’s one of the best technology decisions we've made.”
Hitinder Bawani
Head of Growth, Y K Almoayyed“Upshot.ai is a great tool. It aided in recognizing customer behavior within the app. It highlighted pain points like user retention and user drop-off which is critical to any business. More than the tool, it’s the team, the business advisor who always gave relevant and worthy suggestions to get best out of Upshot.ai.”
Camille Bauer
Director Marketing, ZYTO Technologies Inc.“I must thank the [x]cube team for suggesting we take a look at Upshot for our mobile app. We believe Upshot is a must-have-tool for our app and are very pleased. The capabilities and use potential of Upshot have made all the difference in how we personalize and engage with our users. Having the ability to control and edit messaging and notifications practically real- time is a game changer. We appreciate the multitude of functions and feedback that Upshot provides and will use it on all of our mobile projects. Thank you for a superior tool.”
Saugaat Ranjan
Marketing, Puma Group"We've been able to boost fan engagement on the Virat Kohli app using Upshot.ai.Its gamification and engagement capabilities gave us a bunch of tools to get more creative. Their customer success team were our partners in this exercise and helped us in getting users to our app again & again, especially during the 2019 World Cup."
Randy Fingleton
Manager Digital Product Delivery, Amway Global Digital ServicesUpshot.ai’s advanced gamification engine enabled Amway Corporation to drive higher engagement of our sales force by incentivizing participation and completion of key activities within the site. Connected to our global learning management system, the gamification engine matches predefined behaviors performed by users within the LMS in a fun and engaging way using digital rewards. After launching the Upshot platform, we have observed steady increase in repeat visits to the site. Upshot.ai’s professional services team is a joy to work with and was instrumental in working with us to design an engagement strategy that fit our business needs.
Brendan Cooper
Director Digital Systems PaniniUpshot.ai is driving results on our mobile platforms. It combines actionable analytics, campaign management and powerful tools to shape user behavior. In the first month upshot created new insights to user segments and enabled fine control over the user’s in-app experience.
Steven Fleisher
Founder, CEO Two Degrees88% more Daily Active Users on the days of Push & In-App campaigns “Working with Upshot.ai gave our business a leading edge when engaging our users in ways that would not have been possible otherwise. The platform is turnkey, affordable, and the service team has been extremely thoughtful, creative and ahead of the game!”
Joao Jesus
Co-Founder and CEO CuckuuLike any business the first thing that makes thy company great is the people, you can have the best technology in the world but that is not enough if you don't have the support and enthusiasm of a great team. This said the product is great and it's been helping Cuckuu to connect with his customer, when we have needs that the product is not ready to support they always find a way around. We absolutely recommend this product/team to everyone.
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