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DEFINE YOUR TARGET AUDIENCE WITH RULE-BASED SEGMENTATION

Segment users and create live rules based on demographics, behaviour, historical data in real-time, to target your audience better.

Behavioural

Behavioural

Monitor user behaviour, actions or inactions, date-time events, and create live users segments by identifying users who qualify for a segment.

Demographic

Demographic

Segment users by focusing on demographic traits such as user persona, location, age, gender, occupation or industry to enhance your campaign performance.

Pre-defined Events

Pre-defined Events

Group users based on the historical data- user sessions, page visits, campaigns and more to predict churn and improve conversions faster.

Create Segment

CREATE CUSTOM SEGMENTS WITH MANUAL SEGMENTATION

Easily upload CSV files and save a list of users from any offline or online channels or source- including third-party tools or internal databases.

Upload file

CHOOSE FROM VARIOUS ATTRIBUTES AND EFFORTLESSLY CREATE YOUR TARGET USER LISTS WITH ADVANCED FILTERS

AND/OR

Target only those users who meet the criteria of all your conditions with AND/OR logic to expand your users by targeting those who meet at least one set of requirements.

PLATFORM

Easily include or exclude users that use a specific platform, app version to ensure the high deliverability across channels and enhance overall campaign outcomes.

Segment Creation

WHY LEVERAGE UPSHOT.AI SEGMENTATION PLATFORM

Workflow

Boost efficiency through streamlined workflow:

Minimize the time needed for sophisticated audience segmentation and timely engagement.

Workflow

Maximise marketing precision and impact:

Build the foundation for relevant, effective campaigns with advanced target and dynamic segments.

User Segmentation guide

DOWNLOAD OUR ULTIMATE GUIDE TO USER SEGMENTATION

User segmentation plays a crucial role in delivering campaigns to the right audience and gives you the flexibility to personalize conversion messages based on user behavior, actions, location, and more. This guide enables you with segmentation fundamentals, process, and compelling strategies to segment users for better engagement. Download now and kickstart your journey towards better user segmentation.

Ready to get started?

Talk to one of our customer success experts and get our free, personalised demonstration and recommendations for all your segmentation needs.

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