In-App Surveys Ratings Push Notifications In-App messages Tutorials Screen tips Badges Emails Minigames Leaderboards User engagement measures if users find value in your product. User engagement can be a combination of various activities, such as downloads, signup, clicks, share, and more. Often the definition of engaged users varies from product to product, but the foundation… Read More »
SITUATION ITC Mangaldeep is the No. 2 Agarbatti and No.1 Dhoop player in India. With its mission ofbeing an enabler of devotion for individuals and families in their pursuit of connection withGod, Mangaldeep has always been part of their devotional journey through its products overthe years. In 2016 it entered services by launching the Mangaldeep… Read More »
SITUATION Two Degrees makes meeting new people fun, and gives exclusive access to deals in the areabased on who they know. The patented technology creates new relationships for the users usinggeo-location and phone contacts.To have a successful presence in the market, Two Degrees must make sure its users are stickingto their application and finding friends… Read More »
SITUATION Puma and Virat Kohli, the Indian cricket team captain, collaborated to launch Virat’s own clothingbrand One8. It’s an exciting range of clothing with the tagline “Come Out and Play” thatencourages people of all ages to integrate play & sport into their daily life to remain fit andrelieve stress.To boost brand engagement, Puma built a… Read More »
SITUATION Sony brought its iconic and #1 game show in the world Who Wants To Be A Millionaire onto amobile app, providing users a chance to feel what it’s like to be in the hot seat.They integrated the mobile app with Upshot.ai and started measuring CX.BUSINESS GOALS•Provide the “WHO WANTS TO BE A MILLIONAIRE”hot seat… Read More »
SITUATION Wasel delivery aims to be a leader in delivery services across Bahrain. To achieve this, they have built a mobile app on Android and iOS platforms allowing users to order anything and get it delivered wherever they want. Users could perform tasks like selecting a local business, zeroing in on one or more products,… Read More »