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Likitha A
Likitha A February 20, 2024

Have you ever wondered why some brands seem to understand your needs perfectly, offering exactly what you want when you want it? Or you’ve been amazed by how a simple online shopping experience can feel so personal, almost as if it was designed just for you. This isn’t by chance; it’s the result of Personalization!… Read More »

Likitha A
Likitha A January 23, 2024

Have you ever received an SMS that felt like it was meant just for you, offering exactly what you needed at the right moment? Ever wondered why certain text messages resonate deeply, prompting you to take immediate action while others go unnoticed? The magic lies in the precision of messaging – the art of crafting… Read More »

Srinivas Gurram
Srinivas Gurram January 19, 2024

We know the age-old debate between generic and personalized messaging continues to shape how businesses connect with their audiences. As a customer, what truly grabs your attention—generic, one-size-fits-all communication or the tailored and hyper-personalized approach that makes you feel seen and understood? In this era of unprecedented technological advancements and data-driven insights, it’s increasingly evident… Read More »

Architaa Pandey
Architaa Pandey January 18, 2024

These days, everyone’s hopping on the online banking bandwagon. Did you know a whopping 73% of people globally are checking their accounts online every month? And it’s not just about checking balances; nearly 40% of smartphone users are tapping their phones to pay in stores. Get this – by 2024, we’ll see over 3.6 billion… Read More »

Sally Leslie
Sally Leslie August 31, 2023

There is no end to the astronomical rise of financial technology (FinTech). More businesses are starting to use it to gain a competitive advantage. According to Statista, FinTech users will continue to grow year after year. Indeed, by 2027 FinTech users are predicted to exceed seven billion.  Using FinTech can help you optimize your business… Read More »

Sohini Mukherjee
Sohini Mukherjee August 24, 2023

We all know the famous saying, one size does not fit all. Similarly, one marketing communication can not attract all customers. In today’s hyper-competitive world, brands are grappling to get a share of their customers’ minds and, therefore, focusing heavily on creating experiences tailored to individual customers’ needs and preferences. According to McKinsey, Personalization can… Read More »

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