Do you think it’s always good to have many options? In 2004, an American psychologist Barry Schwartz wrote a book called “The Paradox of Choice,” where Barry argues that eliminating consumer choices can significantly reduce anxiety for shoppers. So today, we would like to talk about product recommendations, their benefits, types of recommendations, and which… Read More »
In-App Surveys Ratings Push Notifications In-App messages Tutorials Screen tips Badges Emails Minigames Leaderboards User engagement measures if users find value in your product. User engagement can be a combination of various activities, such as downloads, signup, clicks, share, and more. Often the definition of engaged users varies from product to product, but the foundation… Read More »
SITUATION ITC Mangaldeep is the No. 2 Agarbatti and No.1 Dhoop player in India. With its mission of being an enabler of devotion for individuals and families. Mangaldeep has always been part of their devotional journey through its products over the years. Moreover, In 2016 it entered services by launching the Mangaldeep devotional app on… Read More »
SITUATION Two Degrees makes meeting new people fun and gives exclusive access to deals in the area based on who they know. Thus, The patented technology creates new relationships for the users using geo-location and phone contacts.Therefore, to have a successful presence in the market, Two Degrees must make sure its users are sticking to… Read More »
SITUATION Puma and Virat Kohli, the Indian cricket team captain, collaborated to launch Virat’s own clothing brand One8. It’s an exciting range of clothing with the tagline “Come Out and Play” that encourages people of all ages to integrate play & sport into their daily life to remain fit and relieve stress.Puma built an One8… Read More »
SITUATION Sony brought its iconic and #1 game show in the world, Who Wants To Be A Millionaire, onto the mobile app, providing users with a chance to feel what it’s like to be in the hot seat.They integrated the mobile app with Upshot.ai and started measuring CX. BUSINESS GOALS • Provide the “WHO WANTS… Read More »