Have you ever wondered how to create user interactions that leave a lasting impact, ones that are not only meaningful but also memorable? How can you break free from conventional engagement methods and truly connect with your audience? Well, with the festive season of Dussehra just around the corner, there’s a lot of inspiration to… Read More »
Digital transformation has dramatically reshaped the Banking, Financial Services, and Insurance (BFSI) sector. Technological advancements, changing regulations, and shifting customer expectations have set the stage for a revolution in how these companies conduct business. Amid this sea of change, one constant remains – the importance of customer engagement. Strong customer engagement strategies can be the… Read More »
With immense pride and overwhelming gratitude, we announce our latest achievement: Upshot.ai has been honored with the prestigious ‘TechIndia Transformation Award’ in the category of ‘Best Tech of the Year – SaaS’! Upshot.ai is a cutting-edge Software-as-a-Service (SaaS) platform designed with a powerful mission in mind: to revolutionize the way brands around the globe understand,… Read More »
Product owners and marketers prioritize one key metric principally above all – Engagement! Although engagement is a blanket term that means building lasting relationships with customers and driving business success, did you know there are two types of engagement? One is promoting a brand, and the other is selling a product. In other words, brand… Read More »
Customer Engagement vs. Customer Satisfaction. This question has plagued the minds of app owners and marketers for a long time. While customer satisfaction is the top priority of all product owners, it is customer engagement that actually defines how much users like using your product. Customer satisfaction has been a widely discussed topic in the… Read More »
It is no secret that poor customer engagement can be a red flag for any eCommerce platform. With a plethora of options available in the market, customers today expect their eCommerce stores to offer a personalized experience from start to finish. eCommerce is a fiercely competitive space. If you want your customers to keep coming… Read More »