In recent years user engagement has been the core of marketing and business activities. More money is being invested in improving user experiences than any marketing channel. There are plenty of user engagement tools in the market, and choosing the one that suits your business and budget is essential as well as a tedious task.… Read More »
What is Gamification in 2021? When it comes to ensuring greater engagement and retention for your digital product, few strategies can be as effective as gamification. Leveraging various game elements that draw people in, make them come back, and instill a sense of competition and achievement, the right gamification strategies in 2021 can make all… Read More »
Mobile app metrics tell you about your app’s performance and keep you informed of the retention, engagement, conversion, and revenue generation performances. Even though there is an indefinite number of metrics you can track, here are the top 5 mobile app metrics that you should consider monitoring in 2021 for your product success. 1. Adoption… Read More »
In today’s app-dominant market, nudging the users is crucial in several aspects. It can be helpful in improving retention, increasing revenue, boosting DAUs, and mobile app engagement. Push notifications are highly effective in this regard and are a reliable choice for app marketers to achieve great results. But randomly sending push notifications without a plan… Read More »
One of the important metrics investors look for is the break-even point for any business to prosper, i.e., when an investment will start generating a positive return. That is the idea behind Customer Lifetime Value (CLV, LTC, CLTV). Many businesses focus on the resources needed to attract new customers, which is an investment made to… Read More »
Everything is around smartphones in today’s world, primarily using mobile applications, whether it can be booking a doctor’s appointment or ordering some delicious food. Thanks to the tremendous computation power that smartphones & applications have these days. It’s quintessential to optimize the app, ultimately focusing on improving the user experience. Deep Linking is a viable… Read More »