Undeniably targeted cohort-based lead nurturing followed by lead nurturing is of utmost importance for any business. The practice brings more visibility to your brand, making it credible in the consumer market. Usually, businesses use Google Analytics to track their leads to know which channels generate the most leads. But the question is, which channels are… Read More »
To engage is to interact with the users. But sometimes, conversations become obsolete and one-sided, where the users ignore any sort of communication from the brand. That is the situation when businesses need to re-engage mobile app users more cautiously. So, figuring out why the users were silent based on their behavior is half the battle.… Read More »
Customer retention analytics is one of the top reasons to choose omnichannel user engagement tools for a competitive advantage. There is much to do with user analysis defending product-market fit and market proposition with the available trends for a particular timeline. On the other hand, customer retention is a trending topic in any discussion forum.… Read More »
Having a website or app is pretty much similar to owning or managing a store. Your app has to be seamless in terms of experience, and from time to time, you will have to map a customer’s journey to make a sale. For SaaS companies with churn rates as high as 10 percent, it is… Read More »
The customer or user is the key for any business in the world. It is the requirements of customers, upon which businesses are built and it’s the customer and their purchase behavior that helps businesses achieve success. In business scenarios, we often tend to exchange the words “user experience” and “customer engagement” at various levels.… Read More »
Artificial Intelligence (AI) is increasingly making a major impact on almost every industry today. Thanks to its innovative usage, we can look forward to a future where humans can concentrate on the decision-making processes and leave routine tasks to automation. As per McKinsey-Insurance 2030 report, the future insurance industry is -” Highly dynamic, usage-based insurance… Read More »