Customer Engagement vs. Customer Satisfaction. This question has plagued the minds of app owners and marketers for a long time. While customer satisfaction is the top priority of all product owners, it is customer engagement that actually defines how much users like using your product. Customer satisfaction has been a widely discussed topic in the… Read More »
It is no secret that poor customer engagement can be a red flag for any eCommerce platform. With a plethora of options available in the market, customers today expect their eCommerce stores to offer a personalized experience from start to finish. eCommerce is a fiercely competitive space. If you want your customers to keep coming… Read More »
Developing a new product and launching it in the market isn’t enough to guarantee its success. All the resources spent on developing an app or website and then making it viral are wasted if it is unable to engage and retain its acquired users. With the shrinking attention span of users, it is now vital… Read More »
Are you, like me, also a binge-watcher? Are you someone who loves logging in to your Netflix or Amazon Prime account and looking for the latest trending show or movie to watch? Does your food also get cold while you keep exploring in the hopes of finding something to watch on an OTT platform? If… Read More »
Upshot.ai is a new-age customer engagement and gamification platform built with the mission to help brands worldwide understand, engage, and effortlessly build lasting relationships with customers. We’re impressed at what our team has accomplished with a commitment to constant evolution and passion for delivering exceptional experiences for our customers. And now that the work is… Read More »
Are you wondering why customer retention is important? And how does customer acquisition work? I will help shed some light on the subject. But before we dive in, let’s first define what customer retention and customer acquisition are. Customer retention is the process of retaining existing customers and keeping them happy. Customer acquisition is the… Read More »