eCommerce is a highly competitive space, and retaining a customer has become more difficult than ever after the pandemic. According to Kissmetrics, retaining an existing customer is nearly seven times less expensive than gaining a new one. eCommerce businesses should focus on building a strong customer retention strategy and investing in the overall customer experience. The… Read More »
The SaaS industry is one of the fastest-growing industries, and the annual growth rate of the SaaS industry is projected to surpass 17% in 2022. But despite its growth, most SaaS companies struggle to reach product adoption rate above 20%. With the ever-changing landscape of technology, it can be hard to keep up with the… Read More »
The financial service industry is probably the most critical area of the country’s economic system. It helps both people and organizations make, invest, and manage money. And that is why it is important for brands to focus on customer loyalty in financial services. The impact of covid-19 has impacted every industry, including the financial service… Read More »
Customer engagement in banking is not something we do for fun. Even as adults, we still find ourselves stuck in the world of numbers and compound interests. Many people are not aware of standard banking terms or what they mean. This is what life is like for many people, if not most. According to Accenture,… Read More »
Undeniably targeted cohort-based lead nurturing followed by lead nurturing is of utmost importance for any business. The practice brings more visibility to your brand, making it credible in the consumer market. Usually, businesses use Google Analytics to track their leads to know which channels generate the most leads. But the question is, which channels are… Read More »
To engage is to interact with the users. But sometimes, conversations become obsolete and one-sided, where the users ignore any sort of communication from the brand. That is the situation when businesses need to re-engage mobile app users more cautiously. So, figuring out why the users were silent based on their behavior is half the battle.… Read More »