Mobile app metrics tell you about your app’s performance and keep you informed of the retention, engagement, conversion, and revenue generation performances. Even though there is an indefinite number of metrics you can track, here are the top 5 mobile app metrics that you should consider monitoring in 2021 for your product success.
1. Adoption
User adoption includes tracking new downloads and attributing your new users’ channels. Downloads are a strong implication of how your app is doing. Each time your app is installed on a unique device, it counts as new user adoption.
| Downloads: Number of unique downloads in a given timeframe (daily, weekly, or monthly) |
2. Retention
Retention signifies how many users return to your app after the first use. The longer the users use your app, the more valuable they are for your app’s success. It is the direct indicator of how satisfied your users are with your product.
| Retention Rate: Number of people in the segment who use your app within a set time/number of people in that same segment who used your app within a previously set time |
3. Engagement
Engagement is how frequently users come back to your app and how much time they spend on it. It measures the user interactions with the app, i.e., Daily Active Users (DAU)and average session length.
Also Read: 8 Effective Ways to Boost User Engagement in 2023
| Daily active users: The number of users who perform an action on your app daily |
| Average Session Rate: Average amount of time each of your users spends on your app within a given time frame |
4. Uninstalls
Compare daily uninstalls with the number of daily downloads to get a result of your mobile app growth. Identify what causes users to churn; look at your app’s performance to rule out bugs, crashes, or latency issues.
| Uninstalls: Number of users uninstall your app on a daily or weekly basis |
5. App Ratings
App ratings are one of the most important mobile app metrics to track in 2021. Almost 59% of people usually check the app ratings before downloading a new app. Your app’s rating is the quickest way for a user to see what other users think of it. It can encourage or discourage new users from downloading your app. Track and optimize app ratings by prompting your users with in-app rating requests.
| App Ratings: Average star ratings your users give to your app in Google PlayStore or App Store within a given time frame |
Also read: 5 Best tips and strategies for a new app launch in 2021
About Upshot.ai:
Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve their product adoption and conversions. Fortune 1000 companies such as GE, UHG, Puma, Sony, ITC, and Tenet Healthcare are using Upshot.ai and observed a massive increase in product adoption and YoY increment in revenues.
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