Everything is around smartphones in today’s world, primarily using mobile applications, whether it can be booking a doctor’s appointment or ordering some delicious food. Thanks to the tremendous computation power that smartphones & applications have these days.
It’s quintessential to optimize the app, ultimately focusing on improving the user experience.
Deep Linking is a viable option that plays a vital role in improving user experience and is always an essential part of the app marketer’s toolkit.
Deeplink implementations are of different types; for example, one can use a deep link in combination with a Push message where it can take the users to the specific product instead of searching the entire catalog, or you can use it in an in-app message to take the user to a newly introduced feature in the app, will tell more use case further going into this blog.
What is Deep-Linking?
Deep linking uses a particular URL that redirects users to a specific page/screen on a website, mobile web, or a particular section within the app. Deep links can redirect users to any page through various engagement options such as mobile push notifications, web push notifications, web links, emails, SMS, social media posts, banner ads, etc.
For the mobile Deep Links, the story is different; let me explain Mobile deep linking.
In general, URLs are used to redirect users; these are just the regular hyperlinks, can’t turn anywhere other than sites within web browsers. Deep links handle directing a user from the web to an app or even different sections within the app.
For Mobile applications, URLs with routing parameters redirect users to the app’s specific sections/pages.
Now you got a fair idea of how a deep mobile link works, let’s talk about different types of deep links.
Types of Mobile Deep-Links
Traditional deep linking will redirect the user to a specific location/section within the app and access the relevant page within the mobile app directly. This is also known as Basic or universal deep linking. But the only limitation is that it only works if the user has installed the app.
Deferred deep link overcomes the limitations of the traditional deep-link; in case if the user doesn’t have the app installed on his phone, it will redirect the user to the app store first, and once the user installs the app, then it will redirect the user to the designated section in the app. It will help to get downloads for your application.
The contextual deep link works much like traditional and deferred deep links, except they not only make the users install the app and redirecting to where they intend to land within an app but also capture information about the user, including demography and geography of the users, data concerning referrals and which promo code they want to apply to their order, etc.
Leveraging deep links to optimize mobile user engagement
Improved user Experience
Deep links will act as a shortcut taking the user to the desired location in the application, which saves time and improves the overall user experience.
Enhanced App Marketing
A better user engagement plan requires a better personalization of nudges. Contextual deep links play an important role in creating personalized experiences for users.
Contextual deep linking identifies the user’s user choices as it collects the custom user data, thus creating a better conversion chance. For example, as it contains the data of the preferred product for the user, a marketer can offer a discount on that specific product category. This way, you can capture great conversion rates.
Improved Revenue Generation
Deep linking will allow the app developers to create shortcuts to access the in-app offers and purchase. The in-app content displays great offers combined with a direct deep-link to the specific product page. This enables the user to buy the product without searching for it on the app.
To track campaign insights & analytics
Contextual deep linking is a great way to capture and analyze the user’s behavior. It creates more options for the developer to fetch analytics of the user’s choice and preferred links. Then the app can be optimized accordingly to provide a better user experience for these target users
Since deep linking is primarily to enhance the app user experience, take users directly to the content skipping the intermediate steps.
Users expect their apps to work fast and reliable in today’s world but demanding more personalization and hassle-free experiences. Deep linking is certainly a great option to do that to your users.
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