In 2024, Gmail and Yahoo introduced sweeping updates to their email guidelines, marking a pivotal shift in email communication standards. These changes, aimed at enhancing security and improving user experience, necessitate a deep dive to understand their implications for marketers and email senders worldwide. In this blog, we provide an in-depth analysis of Gmail and… Read More »
Ramadan is a sacred month for people worldwide, marked by fasting, prayer, and reflection. It’s also a time when businesses, especially in Indonesia, UAE, MENA, Egypt and more, witness significant shifts in consumer behavior. During this month, people tend to spend more time with family and engage in charitable activities, altering their purchasing habits. The… Read More »
In a world with apps for every imaginable purpose, how do those designed for occasional use survive and thrive? How can product owners or developers ensure that an app, which may not be needed daily, becomes an indispensable part of a user’s life? Whether it’s for planning that once-in-a-year holiday, orchestrating a grand event, or… Read More »
Tu-dummm! The sound that sets the tone for your long, binge-worthy entertainment sessions. Be it movies, shows, documentaries, original productions, or anime, the list just goes on. This OTT giant has it all for you. Yes, we are talking about none other than the pioneer of streaming services and the indisputable *drum roll* NETFLIX! The… Read More »
First impressions matter. When new users encounter your product for the first time, a well-designed product tour can be the difference between an enthusiastic adoption and a quick uninstall. Effective tours guide users through the key functionalities, showcase the value proposition, and empower them to navigate confidently, leading to increased satisfaction and long-term engagement. However,… Read More »
Acquiring a new customer can cost you 6-7 times the cost of retaining a customer! These days, we see many businesses churning out money to acquire new customers. We must remember how important it is to retain what we already have, our beloved paying and loyal customers. In this blog, we will discover how building… Read More »