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Upshot.ai Team
Upshot.ai Team November 27, 2020

Everything is around smartphones in today’s world, primarily using mobile applications, whether it can be booking a doctor’s appointment or ordering some delicious food. Thanks to the tremendous computation power that smartphones & applications have these days. It’s quintessential to optimize the app, ultimately focusing on improving the user experience. Deep Linking is a viable… Read More »

Srishti Verma
Srishti Verma November 19, 2020

In-app messaging is a crucial component of a strong user engagement strategy. The mechanism is at its best when it reaches users at the right place, at the right time, across all channels. It delivers contextual, personalized messaging for maximum engagement and is a successful means of improving user engagement and product-led growth. What are… Read More »

Santhosh Kalvakolanu
Santhosh Kalvakolanu November 12, 2020

Let’s assume that your acquisition campaigns paid off, and you got high download rates for your app. But what happens if most of these users are dormant users or the churn rate is very high? Now you will essentially think about active users and how to convert the dormant users to active users. Here’s where… Read More »

Srishti Verma
Srishti Verma October 30, 2020

How do games engage people without even realizing that they have been playing for hours? Many applications or product managers wonder how they can engage users so well. The answer lies in gamification! Gamification is a process of leveraging game design elements in business processes. The goal is to achieve long-term retention, engagement and build… Read More »

Srishti Verma
Srishti Verma October 22, 2020

User onboarding is the first point of contact with the new user when they download your product. It is a brief walkthrough that demonstrates how to use the app to the users.  The purpose of user-onboarding is to promote user activation and retention. User activation means users understand the app features and how to use… Read More »

Srishti Verma
Srishti Verma October 14, 2020

Mapping a user journey provides app owners and marketers with critical insights into how to optimize the user experience and eliminate pain points throughout the app. Therefore, this guide discusses how to map user journeys and some of the best practices to monitor and optimize user behavior. Firstly, let’s understand what a user journey is:… Read More »

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