These days, everyone’s hopping on the online banking bandwagon. Did you know a whopping 73% of people globally are checking their accounts online every month? And it’s not just about checking balances; nearly 40% of smartphone users are tapping their phones to pay in stores. Get this – by 2024, we’ll see over 3.6 billion… Read More »
You’ve just discovered a new app for watching movies and shows. It promises a world of entertainment at your fingertips. Exciting, right? But what happens next? How does this app become your go-to for movie nights, or even fall out of favor? This is the OTT app user lifecycle, a path filled with discovery, enjoyment,… Read More »
Have you ever found yourself completely engrossed in a story, so much so that the world around you seems to fade away? It’s the power of storytelling, a timeless art that has captivated human hearts and minds for centuries. But in today’s digital era, the art of storytelling is evolving. How does the fusion of… Read More »
Imagine a world where everything you need is just a tap away—a laptop for work, yummy food at your doorstep, or plans for your next adventure. That’s the power of mobile apps! Whether it’s learning, managing money, shopping, or just making life more fun, there’s an app for everything. And guess what? Every day, new… Read More »
In the world of business strategy, two terms are often heard and sometimes confused: Customer Segmentation and Market Segmentation. While they might sound similar, each plays a unique role in the journey towards business success. Though often used interchangeably, Customer Segmentation and Market Segmentation are distinct concepts, each serving a unique purpose and requiring a… Read More »
We are in an era, where customer attention is fleeting and competition is fierce. Businesses must find innovative ways to connect with their audiences. That’s when micro-segmentation marketing steps in, a strategy that not only promises but delivers a profound transformation in customer engagement. This blog serves as a guide to understanding and implementing micro-segmentation… Read More »