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Architaa Pandey
Architaa Pandey January 2, 2024

We are in an era, where customer attention is fleeting and competition is fierce. Businesses must find innovative ways to connect with their audiences. That’s when micro-segmentation marketing steps in, a strategy that not only promises but delivers a profound transformation in customer engagement.  This blog serves as a guide to understanding and implementing micro-segmentation… Read More »

Srinivas Gurram
Srinivas Gurram December 28, 2023

In the age of mobile-first experiences, in-app messaging has become the silent hero of user engagement and conversion. These targeted nudges, reminders, and updates delivered within your app hold immense power to shape user behavior and drive business goals. But in the ever-evolving app landscape, simply sending messages isn’t enough.  To truly stand out in… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi December 26, 2023

Ever wondered why some brands just click with you from the get-go? It’s all about making a stellar first impression on your customer’s journey. Think of the onboarding process as the opening act of a great play, where every scene is meticulously crafted to captivate and charm.  It’s not just about being good; it’s about… Read More »

Srinivas Gurram
Srinivas Gurram December 21, 2023

In today’s tech-driven era, the global smartphone user count is projected to surge between 2024 and 2028 by 496.7 million users. After five consecutive years of growth, the smartphone user base is expected to peak at 5.1 billion in 2028. Push notifications persist as potent tools for user engagement and conversion for businesses. Forecasts indicate… Read More »

Architaa Pandey
Architaa Pandey December 19, 2023

In today’s busy world, connecting with customers goes beyond just transactions—it’s about building real relationships and earning their loyalty. Customer engagement in 2024 is similar to the art of understanding people, connecting with them on a personal level, and creating experiences that truly matter to them. It’s not just a business practice; it’s a way… Read More »

Likitha A
Likitha A December 14, 2023

In today’s age, where phones are extensions of ourselves, SMS marketing has emerged as a game-changer for businesses with its ability to send instant, personalized messages directly to a customer’s phone. This powerful tool allows you not just to speak but to engage meaningfully with your audience. In this blog, we will explore the key… Read More »

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