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Srishti Verma
Srishti Verma October 30, 2020

How do games engage people without even realizing that they have been playing for hours? Many applications or product managers wonder how they can engage users so well. The answer lies in gamification! Gamification is a process of leveraging game design elements in business processes. The goal is to achieve long-term retention, engagement and build… Read More »

Srishti Verma
Srishti Verma October 22, 2020

User onboarding is the first point of contact with the new user when they download your product. It is a brief walkthrough that demonstrates how to use the app to the users.  The purpose of user-onboarding is to promote user activation and retention. User activation means users understand the app features and how to use… Read More »

Srishti Verma
Srishti Verma October 14, 2020

Mapping a user journey provides app owners and marketers with critical insights into how to optimize the user experience and eliminate pain points throughout the app. Therefore, this guide discusses how to map user journeys and some of the best practices to monitor and optimize user behavior. Firstly, let’s understand what a user journey is:… Read More »

Krishna Chaitanya Swarna
Krishna Chaitanya Swarna October 5, 2020

Customer loyalty is an idea that’s as old as the business itself. Everyone knows that having loyal customers makes fundamental business sense, and everyone talks about it a lot. But a question often bothered me: how do we categorize a customer (or user) as loyal or not? The answer is not in customer behavior alone.… Read More »

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Ravi Vaka September 22, 2020

In-App Surveys Ratings Push Notifications In-App messages Tutorials Screen tips Badges Emails Minigames Leaderboards User engagement measures if users find value in your product. User engagement can be a combination of various activities, such as downloads, signup, clicks, share, and more. Often the definition of engaged users varies from product to product, but the foundation… Read More »

Krishna Chaitanya Swarna
Krishna Chaitanya Swarna June 22, 2020

As a marketer, growth hacker, or product owner, you’re under tremendous pressure to hit your revenue/growth KPIs. It’s a tough job even during regular times, but under COVID-19, it can get insanely hard. To engage customers is even more challenging but not impossible. In this effort, you may be turning towards a customer engagement platform… Read More »

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