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Likitha A
Likitha A November 18, 2021

Gamification is not an unfamiliar word anymore! We are not only a generation of instant gratification but we also expect our experience to be non-monotonous and fun.  Although, sometimes upon hearing the term ‘Gamification’ people think it has something to do only with gaming which is a complete misconception!  The technique of gamification originated from… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi November 16, 2021

The term gamification has come a long way since 2003 when it had a mere presence. And as we all can see, years later, gamification is everywhere. Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In… Read More »

Abdul Jabbar Shehnaz
Abdul Jabbar Shehnaz November 10, 2021

“Games are the only force in the known universe that can get people to take actions against their self-interest, predictably, without applying force.” ― Gabe Zichermann Most people, regardless of their age, love games. Primarily, Millennials and Gen Z are hooked to gamified content that is easily consumable, visually appealing, and highly addictive. Gaming taps… Read More »

Abdul Jabbar Shehnaz
Abdul Jabbar Shehnaz October 26, 2021

“The customer’s perception is your reality.” – Kate Zabriskie Many of us have experienced dissatisfaction with a product or service once we’ve subscribed or signed up for it. Be it a lack of guidance on how it works, complicated payment systems, or indifferent customer service.  These factors influence how likely we are to use the… Read More »

Likitha A
Likitha A October 21, 2021

The digital landscape has transformed so much that there are reasonably a lot of theories and strategies around what is best for customers and their experiences. But there is no one size that fits all in this case. Hence, creating a product with a customer-centric mindset will lead to a great product experience. Understanding your… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi October 19, 2021

Would you recommend this company to a friend?  After years of research and going back and forth, and companies spending tons of time and money to figure out the perfect tool to measure customer satisfaction and behavior, it eventually boiled down to the most critical factor, which was “Would you recommend this to a friend?’’… Read More »

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