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Sruthi Malla
Sruthi Malla August 23, 2021

Gamification is the buzzword in almost all forums these days. After getting to know more about gamifying user experiences and behind game mechanics, the first question that pops up is – whether to “Build or Buy ” gamification as an add-on to the existing features stack. At times business owners find it hard to answer… Read More »

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Vanshita Agarwal August 17, 2021

The term gamification has come a long way since 2003 when it had a mere presence. And as we all can see, years later, gamification is everywhere.Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In other… Read More »

Sruthi Malla
Sruthi Malla August 9, 2021

These days every customer engagement action is a result of data-driven customer insights. Many wonder what happens behind the screens where the end-user interacts with the product/app. If you are one of those “many” wondering how data-driven customer engagement works, this blog is for you. Businesses need to know their customers ‘ interests to run… Read More »

Sruthi Malla
Sruthi Malla August 5, 2021

Someone rightly said, “The most successful people are those who are good at Plan B.” In many instances in real life, we tend to believe one way is the right choice, and when it fails, we choose plan B. But what really matter is the success we achieve down the lane irrespective of the path… Read More »

Sruthi Malla
Sruthi Malla August 2, 2021

To engage is to interact with the users. But sometimes, conversations become obsolete and one-sided where the users ignore any sort of communications from the brand. That is the situation when businesses need to re-engage mobile app users more cautiously. So, figuring out why the users were silent based on their behavior is half the battle.… Read More »

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