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Upshot.ai Team
Upshot.ai Team March 25, 2021

Owing to security concerns, the banking industry has been extremely cautious of new implementations and process changes. Risks associated with new technology adoptions have kept many bankers at bay, and this inertia has resulted in them being left behind in the race for digital transformation. However, user engagement strategies have significantly impacted many domains, and… Read More »

Upshot.ai Team
Upshot.ai Team March 22, 2021

Customer engagement is a measure of business interaction with its customers on a variety of channels across touchpoints. Superior customer engagement leads to strong customer relationships and business growth. Nowadays, especially for ecommerce, customer engagement is no longer limited to sales, support, or services; instead, it’s a continuous process of anticipating customer needs and fostering… Read More »

Upshot.ai Team
Upshot.ai Team March 19, 2021

Gamification in the insurance industry is all about user emotions. Emotions drive users to complete a particular task that has business significance yet is beneficial to the user somehow.  Insurers across the world have successfully implemented specific gamification strategies, achieved their goals with a less human intervention using self-service facilities, and created more awareness about… Read More »

Upshot.ai Team
Upshot.ai Team March 15, 2021

Demand for Streamlined processes in Insurance industry The remarkable year that was 2020, brought about a number of key changes. Among other things, we became cautious about our surroundings and started to appreciate the little things and actions around us. For businesses, the pandemic was an eye-opener. They started to reevaluate the existing supply chains and… Read More »

Upshot.ai Team
Upshot.ai Team March 11, 2021

We all knew that a one-size-fits-all marketing strategy is no longer a best practice. Every customer is unique. When we define a customer, the persona includes user interests, behavior, device variability, location parameters, gender-based decisions, and many more. Any product analytics can derive this information for you, and now it’s high time to use this… Read More »

Upshot.ai Team
Upshot.ai Team March 10, 2021

People prefer to receive relevant and exciting notifications’. That’s precisely why they subscribed to you in the first place. Smart marketers have known for a while that people rely on emotions rather than hardcore information. That’s why it’s critical to humanize your message whenever you send a push notification to your users for maximum engagement.… Read More »

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