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Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar December 13, 2022

Push notifications are something we see every day. Any time you pick up your mobile device, you have at least five push notifications waiting for you. It’s the same way with web platforms. Digital marketers are just beginning to realize the potential that push notifications have and are looking at ways to harness it to… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar December 8, 2022

Mobile marketing has been a buzzword for a few years, and now it’s evident that it is here to stay. It is the best way to reach your customers on the go, and an effective mobile marketing strategy can help you build and reach your target audience in a cost-effective manner.  The number of mobile… Read More »

Srinivas Gurram
Srinivas Gurram December 6, 2022

Gamification is all the rage these days. But underneath all the hype, there are many gamification myths and traps that people fall into while designing their customer engagement strategy. Gamification myths can hinder its successful implementation as an engagement strategy. Some people think Gamification is all about fun and can’t be used for serious learning… Read More »

Architaa Pandey
Architaa Pandey December 1, 2022

Hearing the term gamification often makes us believe that it must have something to do with video games. Asking experts about the same gives us answers like behavioral changes, triggers, psychological makeup, socioecological needs, and so forth. Both these interpretations need some work and could be better. Let’s try and understand what behavior gamification really… Read More »

Alexander Bickov
Alexander Bickov November 29, 2022

Shopping cart abandonment is one of the most common problems faced by eCommerce stores. Indeed, 69% of online shoppers who add products to their carts leave before completing their orders. A high shopping cart abandonment rate can have many damaging effects on your online store: it reduces conversion rates, increases customer acquisition costs, and ultimately… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi November 24, 2022

Christmas is a time for fun and joy. However, it’s also the season when many consumers have little time to shop for their loved ones, though they have all the intent. If you’re one of them, this blog will show you how Gamification can help boost your Christmas sales. The holidays are a time for… Read More »

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