Customer behavior across industries is changing due to technological advances. With changing times, customer’s expectations, especially from the insurance industry, have evolved and compelled insurers to revamp their product and services. This paradigm shift in behavior came about with an increasing number of millennials and zillennials who prefer direct digital touchpoints with insurers. To enhance… Read More »
ONBOARDING GOALS Drive users to exhibit the desired behavior by completing the onboarding steps that may include registration, Updating their profile, Making their first purchase, etc. Create awareness among users about the App/Website value proposition Make users understand the application’s features and functions and understand each feature’s purpose. In the shortest time possible, make the… Read More »
In recent years user engagement has been the core of marketing and business activities. More money is being invested in improving user experiences than any marketing channel. There are plenty of user engagement tools in the market, and choosing the one that suits your business and budget is essential as well as a tedious task.… Read More »
New features are like food to the product’s soul, well crafted by developers to thrive in the competitive market. Developing a new feature is just the tip of the iceberg. Whenever you add a new feature to improve your product, effectively communicate the added value with the right message at the right time. You should… Read More »
What is Gamification? When it comes to ensuring greater engagement and retention for your digital product, few strategies can be as effective as gamification. Leveraging various game elements that draw people in, make them come back and instil a sense of competition and achievement, the right gamification strategies can make all the difference in terms… Read More »
What is omnichannel marketing? Omnichannel might look like a new term but what if I say we are experiencing it in our daily lives? Yes, with a lot of technological advancement happening around, omnichannel experiences have become an integral part of our lives. Innovative technologies started disrupting our day to day living and Omnichannel has… Read More »