Trust and commitment are key to loyalty, whether in a relationship or a business. Businesses no longer focus on selling one product to a customer and moving on to the next. It’s proven that retaining customers is equally, if not more, important than acquiring one. While acquisition helps you increase your brand awareness and number… Read More »
In today’s digital age, businesses constantly seek ways to engage with their customers and enhance their overall experience. Two popular methods for customer engagement are push notifications and emails. Both methods allow businesses to connect with their customers in real-time, but which is more effective? Push notifications and emails have their strengths and weaknesses, and… Read More »
People are always attached to their phones, and it’s almost like an extra limb now while cooking, eating, writing, and even relaxing. They are always on their phones. Research says that people spend a whopping 80% of their smartphone time on specific apps! So, how do you get new users hooked and keep the old… Read More »
Customer Engagement vs. Customer Satisfaction. This question has plagued the minds of app owners and marketers for a long time. While customer satisfaction is the top priority of all product owners, it is customer engagement that actually defines how much users like using your product. Customer satisfaction has been a widely discussed topic in the… Read More »
Mobile app engagement starts when you build your app and continues throughout the product lifecycle through ongoing customer engagement. The journey involves adding engagement elements into the design and coding process, customer influence in the development, launching, and maintenance phases, measuring the success of your app, servicing users over time, and encouraging repeat usage. Whether… Read More »
Multiple products. Multiple channels. Multiple marketing campaigns. And one customer. The eCommerce buying experience can be a complex one! But it more or less revolves around consolidating a buying journey across these parameters. Every buying stage has an impact on the customer experience. Naturally, improving the journey at each stage becomes imperative to watch it… Read More »