Black Friday, often considered the unofficial start of the holiday shopping season, is an annual event that occurs the day after Thanksgiving in the United States. What was once primarily a one-day, in-store shopping extravaganza has evolved into a multi-day, in-store, and online retail phenomenon. It has gained global recognition and is celebrated by millions… Read More »
The countdown to Cyber Monday is on, and in the world of eCommerce, it’s much more than a day of discounts—it’s a day of decisions. It is a day when your brand can stand out or blend in, depending on how well you engage with your audience and how you devise your Cyber Monday marketing… Read More »
Diwali, the festival of lights, has always been a bustling time for shoppers and sellers alike. But with the advent of the digital age, how has the festival’s market buzz translated online? The forecasted online sales figure of USD 4.2 billion during Diwali 2023, marking a 25% growth from 2022, hints at a booming digital… Read More »
Lights, sweets, and a riot of colors – it’s that time of the year again! Diwali, the festival of lights, is one of the most vibrant and celebrated festivals in India. And Diwali, with its spirit of joy and celebration, provides the perfect backdrop to send out festive-themed push notifications that not only capture the… Read More »
The festival of Diwali, celebrated by millions around the world, isn’t just about lighting lamps and indulging in sweets—it’s a beacon of hope, a celebration of prosperity, and a time for rekindling connections. For your business, it’s a remarkable opportunity to shine brightly in the eyes of your audience. In 2022, CAIT reported that business… Read More »
The question “How well do you really know your customers?” has been perplexing businesses since the dawn of commerce. But here’s an interesting tidbit: according to a study by Salesforce, 76% of customers expect companies to understand their needs and expectations. Yet, so many businesses are still casting wide nets, essentially marketing to everyone and… Read More »