Financial literacy has increased now more than ever. People are aware that savings and investments are essential, but unlike before, there is no need to dig through piles of receipts or go through tedious processes to organize finances. Today’s world is way more simple because personal finance apps are just a click away! Personal finance… Read More »
What startups should know about DAUs and MAUs? We have witnessed a surge in the number of startups during the COVID-19 outbreak, which has only increased post then. Most of these startups have prioritized Apps and Web portals for achieving their goals. As these startups move towards a round of funding, certain factors like MAUs,… Read More »
Acquiring a new customer is far more expensive than retaining an existing customer. Customer loyalty comes into the picture here as your loyal customers use your app more frequently when compared to new ones. You miss millions of profitable opportunities if you overlook cross-selling and upselling! Banks and fintech players who offer a versatile range… Read More »
What is needed today is a new closeness and empathy between the insurance company and the customer. A closeness that passes through digital and brings benefits on both fronts in a perfect win-win perspective. – Upshot.ai It is long overdue for insurers to tackle their deep-rooted negative image by focusing everything on Customer Engagement and… Read More »
The banking industry has been urging its customers to use digital channels such as mobile and Internet banking for several years now. They reduced costs and protected customer relationships by moving process-driven communication to digital media and keeping complex questions for the branch. Although many people welcomed the shift to digital, specific customer segments still… Read More »
The world is constantly changing, improving, and adjusting to our needs and desires. Everything from how we buy, sell, and pay is changing. So how have things changed for boring and time-consuming banking processes? We all have come a long way from standing in long queues to check our bank balance or process a transaction… Read More »