Marketers need to increase engagement through habit-forming loops are present in a product. Users tend to buy products assuming that the product meets certain business needs in the right way. Thus users onboard with certain expectations. On the other hand, the product has everything that the user needs, but the first-time user often has a… Read More »
It’s tempting to think of user acquisition as the most crucial statistic for evaluating mobile app success, but even high download rates aren’t worth much without active users. Brands are ready to spend a lot of money to get users, but this is just the start. The value comes from retaining and app user engagement.… Read More »
Today, most companies have ventured into the subscription economy for survival. To engage users in the right way without annoying them is making huge money by amplifying the subscription rate. But to engage and to annoy are two different poles. Often companies annoy their users to the point where they opt out or churn. So… Read More »
The customer or user is the key for any business in the world. It is the requirements of customers, upon which businesses are built and it’s the customer and their purchase behavior that helps businesses achieve success. In business scenarios, we often tend to exchange the words “user experience” and “customer engagement” at various levels.… Read More »
User conversion rate is a measure of business performance in many industries. Thus, no matter what strategy you adopt, the ultimate goal is to increase your conversion rate. But today, with many new brands popping up every single day, how can a business still improve its user conversion rate with ease? So, if we have… Read More »
Remember the old video game called Pac-Man? The idea was to eat as many treats before getting hunted down. You also needed to be the last Pac-Man standing and to be able to achieve that, you were supposed to know your way around the maze. Most players would spend hours trying to outrun the ghosts,… Read More »