ONBOARDING GOALS Drive users to exhibit the desired behavior by completing the onboarding steps that may include registration, Updating their profile, Making their first purchase, etc. Create awareness among users about the App/Website value proposition. Make users understand the application’s features and functions and understand each feature’s purpose. In the shortest time possible, make the… Read More »
In recent years user engagement has been the core of marketing and business activities. More money is being invested in improving user experiences than any marketing channel. There are plenty of user engagement tools in the market, and choosing the one that suits your business and budget is essential as well as a tedious task.… Read More »
What is Gamification in 2021? When it comes to ensuring greater engagement and retention for your digital product, few strategies can be as effective as gamification. Leveraging various game elements that draw people in, make them come back, and instill a sense of competition and achievement, the right gamification strategies in 2021 can make all… Read More »
What is omnichannel marketing? Omnichannel might look like a new term, but what if I say we are experiencing it in our daily lives? Yes, with a lot of technological advancements happening around, omnichannel experiences have become an integral part of our lives. Innovative technologies started disrupting our day-to-day living, and Omnichannel has disrupted the… Read More »
Mobile app metrics tell you about your app’s performance and keep you informed of the retention, engagement, conversion, and revenue generation performances. Even though there is an indefinite number of metrics you can track, here are the top 5 mobile app metrics that you should consider monitoring in 2021 for your product success. 1. Adoption… Read More »
One of the important metrics investors look for is the break-even point for any business to prosper, i.e., when an investment will start generating a positive return. That is the idea behind Customer Lifetime Value (CLV, LTC, CLTV). Many businesses focus on the resources needed to attract new customers, which is an investment made to… Read More »